Increase in on line hunt which leads to increase in website traffic Improve lead conversions for better sales Expand marketing metrics Grow your lead data Efficient use of marketing budgets rather than wasting money on printing and advertising

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Initial Measures To Inbound Marketing For Manufacturing
Industries By OmnePresent

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Introduction
● Increase in online hunt which leads
to increase in website traffic
● Improve lead conversions for better
sales.
● Expand marketing metrics
● Grow your lead data
● Efficient use of marketing budgets
rather than wasting money on
printing and advertising

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Defining Inbound Marketing
● Inbound Marketing is an art of
attracting leading industries to your
site and changing them to your
clients providing them with a
relevant content
● Various tools are made available
online such as CMS, Social media,
SEO, Web analytics
● Optimize your content, Publish it
and promote it
● Help your clients to grow through
Email campaigns, Lead
Management

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Comparing Inbound and Traditional Marketing
● Traditional Marketing techniques
target their clients to very small
extent
● Whereas Inbound Marketing uses
strategies such as Internet to grow
and search your business
● Traditional Marketing tools were
Television, Radio, trade shows,
print advertising, direct mail, Inside
sales etc

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Traditional To Inbound-The Alteration
● More than 90% of buyers in this era
use online search strategy for their
business
● This is the only reason why
traditional marketing becomes less
effective
● Many of the marketers who used
inbound marketing got 54% better
results than traditional marketing
strategies.

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Reasons For Alteration
● B2B communication is increased
because of Internet
● Buyers stay updated with emerging
trends and technologies
● They can share their product
experiences among their family,
friends and with other buyers
● People are more comfortable to use
Internet for watching news, TV
shows etc

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Changing The Tradition
● Number of B2B companies don’t
think inbound marketing is feasible
technique
● They aren’t sure about the use of
social media by their clients
● People of any age, profession are
accessing social sites today
● Today more than 90% of B2B
companies use some kind of social
sites
● LinkedIn is specially designed for
business profession

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Eliminating The Tradition- Social Sites Won’t Assist Sales
● Social media helps to increase
brand credit and integrity
● Improve SEO
● Care for buyers and engage with
them
● B2B companies obtain many of the
customers through LinkedIn,
Facebook, Twitter

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Shift From Tradition- Buyers Just Want Profit Figures
● Manufacturers focus on product
details instead of customers
resulting into B2Bs don’t grow
properly
● Lack of nurturing is the main cause
for failing conversions
● Do you know how many marketers
send their leads to sales and how
many will be qualified?
● Convert your leads to sales through
correct strategies

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Shift From Tradition- Lack Of Blog Time and Talent
(Continued)
● Lack of leads is a result of insufficient
resources, time and financial plan
● Blogging challenge can be overcomed
using proper strategy
● Many of the marketers generate
content in-house
● Ignoring blogs is not affordable to
B2Bs
● To create content in-house
outsourcing is another option

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Inbound Marketing Tactics
● Draw more traffic
● Convert website visitors to
customers
● Grow these leads to reliable
relationship
● Sales funnel optimization
● Close sales on the basis of ready to
buy manners

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Tactics - Pull Traffic
● SEO
● Use keywords relevant to
your page title, heading,
content
● Share your content
● Build index pages using blogs
and social media
● Blogs
● Social Media

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Analyzing Performance
● Establish business strategies from
Inbound methodology
● Marketing Qualified Leads(MQLs)
● Sales Qualified Leads(SQLs)
● Customer Acquisition Cost(CAC)
● Future Value Of Customer(FVC)

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Freeze The Deal
● Lead nurturing is one of the
effective tactic for closing sales
● A well developed Inbound strategy
makes closing simple