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10 Tips:
Inbound Marketing For Your Solar Energy Company

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Design a Good Website
 Website makes big difference in
overall visitors and eventually in
revenue.
 A good website says all about the
company’s great deal and it’s business
roles in modern world
 Your website should contain ebooks,
webinars and blogs about advantages
of solar energy

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2. Blog Of Your Brand Personality
 Include great tips about the product you
are selling
 Help consumer to determine why your
company is better to fulfill your needs
 Blogs are the place where you can
develop your brand personality

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3. Be Part Of Social Media
 In the marketing field social media
platforms are the powerhouses
 Complete your blog with social media
sharing button, make sure the blog is
interactive
 It helps consumers to exchange
information to their friends via social
media

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4. Understand Your Visitors
 Take out time to create buyers’
profiles
 To market consumer needs, you
should understand who your
consumer audience is

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5. Tell Your Success Stories
 Understanding your consumer allows
you to tell them your success stories
 Share stories via email marketing
which may include references of real
customers

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6. Promote The Green Mindset
 It is a good strategy to promote green
mindset
 People who are interested in solar
energy are certainly interested in green
energy
 So, your blog and website must talk
about green living

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7. Highlight The Tax Incentive
 Now a days there are so many tax
incentives on state and federal level
for people
 Write about those incentives in your
blog and also don’t forget to post it on
social media
 There are numerous people who are
not aware about these tax incentives
make them aware

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8. Use E-media To bring these factors into real life
 Use of E-books and webinars helps you
to bring these factors in life
 All of these strategies can be absorbed
into your website with the small amount
of changes
 E-books and webinars will expand many
topics your blog and post updates will
contain

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9. Speak About Your Company In Your Blog
 Reach as many consumers as
possible
 Talk about your brands, products and
advantages of your company tell
them how your company is better for
their needs

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10. Track Your Output
 You should track the results to
understand effectiveness of marketing
activities
 Create a file for each customer we
serve so we can track their
development
 Have a habit of finding out how your
consumer heard about you in a
creative ways

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Conclusion
 Above plans can be used to inbound
marketing of your solar company
 These strategies will help user to
better understanding the roles of the
company and achieve maximum
output in minimum cost and time

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