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Inbound Marketing for Hospitality, Travel and Tourism Industry

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With a right goal and technical support, Hospitality, Travel and Tourism companies can take a big leap in terms of Inbound Marketing.
Ensuring user finds us quicker than others, keep track of competitors, always try to be one step ahead.
Promotion on Social Media is one of the key things in Inbound Marketing.
Check our detailed guide for Inbound Marketing For Hospitality, Travel And Tourism Industry:

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Inbound Marketing for Hospitality, Travel and Tourism Industry

  1. 1. www.omnepresent.com Inbound Marketing For Hospitality, Travel And Tourism Industry
  2. 2. www.omnepresent.com Table Of Content Introduction ● What is Inbound Marketing for Hospitality, Travel and Tourism Industry ● Inbound Marketing and the Relocation in the Hospitality, Travel and Tourism Industry Key Factors ● #1 Getting Discovered By Users ○ Developing The Content ○ Making the most of Blogging ○ Optimizing Websites ○ SEO for Hospitality, Travel and Tourism based websites ○ Exploiting Social Media and Hospitality, Travel and Tourism portals ○ Paid Ads ○ What does a Brand mean?
  3. 3. www.omnepresent.com ● #2 Transforming Leads into Customers o Transforming Strangers into visitors, and those visitors into customers o Understanding Call To Action o Whats a Landing Page? o Encouraging The Leads o An Idea about Lead Qualification o How Email Marketing can be used to get the Travelers attention? ● #3 Inspecting the Process ○ Perceiving Plan Do check Act ○ Inspecting the Strategies and improving ○ Enhanced Trading and Establishing Partnerships ○ Rebuild Relationships with the target audience ○ Mobile platforms and App Based Services
  4. 4. www.omnepresent.com Inbound Marketing For Hospitality, Travel and Tourism Industry ● A retreat of the traditional form of marketing ● Its all about providing content relevant to customer ● The idea is to keep presenting the content to the customer through websites, call to action, email marketing, encouraging them to plan a trip through your company
  5. 5. www.omnepresent.com Inbound Marketing And The Relocation In The Hospitality, Travel and Tourism Industry Why This Change..? ● Customer can be choosy ● The one who reaches what customer needs, succeeds ● Inbound and digital marketing are the launchpads to success Do You Know..? ● How many people are on the “Do no Disturb list”...? ● How many people skip the ads on TV..? The answers can be Gobsmacking
  6. 6. www.omnepresent.com Getting Discovered By Users ● Search Engine Optimization is the ultimate factor ● Getting discovered by user depends totally on the Content, Keywords and Titles ● Relevant content will help more people reach you in Search on various Search Engines
  7. 7. www.omnepresent.com Transforming Leads Into Customers ● Taking follow-ups from the user every time he/she comes online ● Constantly appearing Call-To-Action would do the trick (Cookies will be the playmaker here) ● Keep the user connected to your website ● Feed the information based on the profile of uses based on his data
  8. 8. www.omnepresent.com Inspecting The Process Perceiving Plan Do Check Act ● Plan ○ Working on strategies to provide a comfortable online experience while making reservations ● Do ○ Information Accumulation from the leads (key elements : call to action and landing pages) ○ Transform strangers into customers ● Check ○ Scrutinize the users pattern, likes, dislikes, hobbies, interest ● Act ○ Modify the structure according to market flexibility ○ Innovate new strategies, present new packages to keep the customers tied up
  9. 9. www.omnepresent.com Hospitality, Travel and Tourism Marketing With An Advanced View ● A new approach to inbound marketing to attract potential travelers, with the help of new strategies and technologies ● Understanding the travelers need, likeability based on his profiling through Call-To-Action and Landing Page Forms ● Releasing new attractive offers and constant direct online support for customer satisfaction
  10. 10. www.omnepresent.com #1 Key Factor: Getting Discovered By Users Developing The Content ● Understanding what the potential travelers want ● Keeping track of what the competitors are up-to ● Regularly updating the content so that user gets the fresh and new content ● Use Infographics / Multimedia also rather than more text
  11. 11. www.omnepresent.com #1 Key Factor: Getting Discovered By Users Making The Most Of Blogging ● Question! ○ Do you know what percent of companies converted leads into customers through their blogs? ○ The answer could be quite surprising ● Blogging is of great use for SEO ● Important industry members share ideas through blogs
  12. 12. www.omnepresent.com #1 Key Factor : Getting Discovered By Users Optimizing Websites ● All the components of the website must be optimized, such as content, multimedia and SEO as well ● User should be comfortable with the structure and content of the website ● If user likes what he sees, the comebacks increase and so the success rate ● The content needs to be sensible
  13. 13. www.omnepresent.com #1 Key Factor : Getting Discovered By User SEO For Hospitality, Travel And Tourism Based Websites ● Studying how the queries are answered based on keywords that a traveler provides to a search engine ● Making sure that the appropriate set of keywords is used to stand out in the search for your target traveler ● Strategizing and managing the content throughout the site to provide the search engine to identify you when a applicable to your site content search is done by user
  14. 14. www.omnepresent.com #1 Key Factor : Getting Discovered By Users Exploiting Social Media And Hospitality, Travel And Tourism Portals ● Social media is growing impressively over the years and the business is promoted over it is getting benefits ● Gives Opportunities to interact before taking decisions related to planning trips and choosing a hotel or restaurants to dine at ● Projecting the expertise on the portals to fetch the clientele to your site where the final process is done
  15. 15. www.omnepresent.com #1 Key Factor : Getting Discovered By Users Paid Ads ● These are the ones that appear on top of the search results as a sponsored link ● It allows you to modify the keywords according to your target travelers needs ● Helps in getting a sense of the amount of traffic to your website ● Different from traditional ads, displays what is needed by the user
  16. 16. www.omnepresent.com #1 Key Factor : Getting Discovered By User What Does A Brand Mean? ● A brand is a benchmark, an assurance of the quality that user expects from it in terms of Hospitality, Travel and Tourism packages ● Your brand name gives a message about the behaviour and setup of the trips that you provide, and your hotel services also ● Should be identified easily by the user. Good presentation of brand will help in promotions
  17. 17. www.omnepresent.com #2 Key Factor : Transforming Leads Into Customers Transforming Strangers Into Visitors, And Those Visitors Into Customers ● Encourage the visitor to be transformed into customers with the help of exclusive offers and discounts ● Keep the offers specific to the users interest, unnecessary offers will not help ● Let the user understand the whole structure, no need to hammer him/her with too many ads, a timely reminder would do the job
  18. 18. www.omnepresent.com #2 Key Factor : Transforming Leads Into Customers Understanding Call-To-Action ● Clicking on Call-To-Action redirects you to a form known as landing page form. Filling that leads you to accessing the offer benefits ● Tempting Call-To-Action will provoke the user to click and sign up for the services
  19. 19. www.omnepresent.com #2 Key Factor : Transforming Leads Into Customers Whats A Landing Page? ● The Next step to a Call-To-Action ● Its a Form that appears when a user clicks a Call-To-Action, it asks for user details like contact information and personal data, use minimum description to introduce ● Filling and submitting it allows the user to use the offers ● This is how a stranger is converted into a lead
  20. 20. www.omnepresent.com #2 Key Factor : Transforming Leads Into Customers Encouraging The Leads ● Need to build confidence in leads mind that this is the right product or offer to them, motivate them to invest ● Providing relevant and ample information about the packages and trip plans is the “Building Block” ● Keeping the user updated about his status in the selling cycle. maintaining relationships is crucial
  21. 21. www.omnepresent.com #2 Key Factor : Transforming Leads Into Customers An Idea About Lead Qualification ● Keeping the lead tied and encouraging them constantly by being connected to them ● One thing needs to be understood that not every lead will be scored. still it is needed to be in touch with them through follow ups regularly
  22. 22. www.omnepresent.com #2 Key Factor : Transforming Leads Into Customers How Email Marketing Can Be Used To Get The Travelers Attention? ● Subscription to the newsletters, ebooks and other related things will drive the attention of the lead ● It has to be scheduled well ● “Opt in” options can allow the users to receive notification ● No need of using tough words. keeping the title easy and the content short to understand will tempt the user to stay subscribed
  23. 23. www.omnepresent.com #3 Key Factor : Inspecting The Process Inspecting The Strategies And Improving ● Examining the process and learning, finding the unidentified opportunities ● Need to take into consideration what needs to be done to get better in future ● Visitors, Leads, Customers need to be tracked regularly
  24. 24. www.omnepresent.com #3 Key Factor : Inspecting The Process Enhance Trading And Establishing Partnerships ● Online maintenance of user data has allowed the companies with a greater access to operator networks ● Establishing and Maintaining a contact list in order to understand the position of the lead in selling cycle ● It is not a good practice to keep spamming the leads. Handle them with ease
  25. 25. www.omnepresent.com #3 Key Factor : Inspecting The Process Rebuild Relationships With The Target Audience ● It takes time to keep the public sticked to us when the Techniques of Marketing change ● Promotion over social media helps to keep the audience tied up ● Facebook Pages, Twitter Handles, Blogger and Others social media websites provide a great set of opportunities ● Utilizing new trends in social media helps you stand out
  26. 26. www.omnepresent.com #3 Key Factor : Inspecting The Process Mobile Platforms And App Based Services ● Smartphone is the need of the day ● Many androids, ios and other smartphone users are active every day ● Mobile websites and apps has to be very efficient and easy for enriched mobile experience ● Keeping the size of downloadable content to a minimum for effective usage
  27. 27. www.omnepresent.com Conclusion ● With a right goal and technical support, Hospitality, Travel and Tourism companies can take a big leap in terms of Inbound Marketing ● Call to Action and Landing Page forms are crucial in encouraging new customers ● Ensuring user finds us Quicker than others ● Keep track of competitors, always try to be one step ahead ● Promotion on Social Media is one of the key things ● Considering the Importance of Mobile based websites ● Keywords, Title and Content need to be applicable for SEO ● Understand the need and current trends of Hospitality, Travel and Tourism Market ● Keep the content Descriptive, Infographic, and updated time to time
  28. 28. www.omnepresent.com OmnePresent Services
  29. 29. www.omnepresent.com
  30. 30. www.omnepresent.com Contact Us info@omnepresent.com www.omnepresent.com

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