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How To Re-Prepare Your Media Sales Team By
OmnePresent

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Introduction
● Retraining a sales team when a company
adopts inbound marketing methodology
is one of the biggest challenge
● It is pretty much out of the box for the
sales team as it differs a lot from the
traditional set of marketing
● Though the training is difficult and time
consuming, it can bring a lot of good
results in terms of long run
● OmnePresent brings you several ways to
train your media sales team again to
tackle the challenges with inbound
marketing
INTRODUCTION

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Improve Team’s Abilities
● Inbound leads are much more qualified
than the traditional click through leads
● Make sure your media sales team not
only understand the norms of inbound
but also the difference between
inbound and the traditional format
that advertisers are comfortable with
● They should be enabled in a way that
they can demonstrate the features to
others

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Exercise The Techniques
● The sales should only practices with the
inbound model to pitch leads instead of
going with the traditional outbound
techniques, if they do so there is a need
to clear this gap
● If they are involved into the process they
will get a hand-on with which they will be
able to convince the leads more
specifically
● To attract buyers to go with the inbound
model sales need to implement the
techniques by themselves, which would
be more convincing

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Captivating Material For Sales
● Stuff your sales team with enough
sales material once they are enabled
with the inbound campaigns
● That will help them close the deals
more easily
● Create a template that can be
customized for all the customers as
per the need of the hour
● Once you get enough clients under
your belt, use there case studies to
close the future deals

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Let Your Sales Incentivize The Advertisers
● Incentivizing the potential
advertisers while the sales team
is learning the techniques of
inbound is a encouraging option
● Sales team targets MQL’s
(Marketing Qualified Leads) only Rewards

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● Sell what the marketers and
potential advertisers really do
care about
● Marketing qualified leads,
pipeline of sales and the
generated revenues are the main
concerns
● Make theoretical offerings and
support them with numbers from
the past projects
Reevaluate and Report

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com