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● The main digital marketing strategy is
email marketing for most of businesses
● Email is a great communication
platform for sharing and spreading your
blog for business
● You can also use emails to build
communities around your business
cause
Email

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Email Marketing
● You can’t say one thing is better
than another in email marketing
● You can do split testing to check
which is the perfect email format
to your business for better results
● Split testing is a method of
conducting controlled, randomized
experiments with the goal of
improving a email

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Email Marketing Experiments
● Everyone's audiences are so different,so
thrown out a "perfect" email is pretty
much impossible
● But there are certain kinds of email tests
to tell you what the perfect email is for
your business
● These tests you could run that might
give you some really impactful results

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Email tests :
● Layout and Design Test
● Timing and Frequency Test
● Dynamic Content Test
● Call-to-Action Test
● Sender Test
● Copy Test

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Layout Design Test
● Always send plain text emails, because
recipients preferred seeing a plain text email
● Marketers can include images in their emails
according to their readers
● Marketers can test the placement of those
images, like right, left, centered aligned
image or maybe no image at all !
● B2B marketers -- also choose to include a
headshot in their email signatures
● With template layouts and designs might
perform better than others

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Timing and Frequency Test
● Figure out which day delivers the
best open and clickthrough rates
for your email sends
● Similarly, figure out the time of the
day to deliver your email
● By combining both pieces(day &
time) information, you'll have a
awesome time to send your emails

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Dynamic Content Test
● Including a recipient's first name in the subject
line has a positive effect on open rates
● Marketers can test name personalization in
the body content of their email
● For B2B marketer recipients would like to see
their organization's name in the subject line of
an email
● You can use social media information to send
social media specific emails to prospects

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Call-to-Action Test
● You can test better conversion rates from image
CTAs or from text CTAs for better results
● Marketers can test whether their text CTA gets
the most conversions when it's included in the
body copy of their email
● Your conversion rates can be improve if you
include elements of social proof in your emails
● For each segment of your email list test different
types of offers to see which performs best

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Sender Test
● The name that appears in the email
"From" field can have a huge impact on
whether your email even gets opened
● Marketer can test whether it's best to
send from your company's name, the
name of an actual person at your
business, or a combination of both
● You might check whether the email
address from which you send your
email needs to change

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Copy Tests
● The copy of your email can take a
lot of different tones like familiar or
professional you can test which
suits most with your audience
● Marketers can test whether they
need to include more detail in their
email copy or not
● Email marketers have to test
different elements of their email
subject line copy to see what gets
recipient’s attention

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Conclusion
● Through Email Marketing your business
will see benefits like increased
awareness about your business
● You can’t say one thing is better than
another in email marketing but you can
choose perfect email format

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com