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A Complete Guide For Creating Video Ads
On Facebook By OmnePresent

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Background
● In a year, Facebook has been a tough
contender for video ads.
● With addition of many features to the
videos, Facebook is now focusing
more on the video
● Also a lot of marketers are considering
Facebook video ads as the shift of
people watching videos online has
been increasing greatly
● Lets take a look at how you can create
a video ad that will strengthen your
digital marketing campaign
Background

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Set Your Goals
● Now before you start making the video
you need to be very clear about the
task that needs to be accomplished
with this video
● Whether it is to promote your brand or
making conversions
● Your KPIs need to have these categories
while planning the objectives of a video
○ Brand Lift
○ Engagement
○ Audience Reach

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Target Audience
● You need to have a clear idea
about your target audience
● It could be a same age group,
sports fan group, location
based, or device owner
groups etc
● Audience insight page will
help you recognize the target
audience

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Planning Your Video
● While planning your video you must
specially consider these elements that
must be there
○ A creative topic
○ The message that needs to be given
○ And an Call-To-Action to help them
reach you
● Once you decide all these points, write
your script according to the message,
decide on what graphics/theme and
voice over you want for your video

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Making The Video
● Now it is not mandatory for you to
design a set and shine lights, just a
good smartphone with camera is
enough sometimes to click some nice
pictures and use them
● But if you want to put some heavy
equipped things into video,make sure
you get those that are really needed
● You can also user presentation based
softwares and create an animated
video ad

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Facebook Campaign
● Once you’re done with the video set
up a video campaign from facebook
● You can set up your target audience,
your budget, you can also retarget
your previous website visitors
● Once you upload the video, you can
add the text and a Call-To-Action to
the video
● Choose the destination where you
want your ad to be showcased. It
could be mobile, web or both

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Tracking The Campaign
● URLs with UTM codes are one of
the best means of tracking traffic
to your website
● Comparing the current video ad
with your previous ads will also
help you to understand what
mistakes or improvements have
you done in this video ad

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OmnePresent Services

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Contact Us
info@omnepresent.com
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