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Case study of Alibaba
omid hosseinnejad
University of tabriz
11/30/2015
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3
4
How did Jack Ma build his
empire?
The name
“E-commerce is global so we needed a name that was globally recognized,"
"Alibaba brings to mind 'open sesame,' r...
What is Alibaba?
CHINESE E-COMMERCE COMPONY THAT PROVIDES:
B2B B2C
C2C
A marketplace, a search engine and a bank,
all in o...
7
Unlike Amazon, which buys goods from suppliers and sells
them to customers, Alibaba has always acted as a
middleman, con...
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9
10
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Launched in May 2003
Launched in April 2008
Launched in March 2010
Launched in April 2010
Launched in November 2007,
Launc...
15
In 2005, it paid 1$ billion and handed over its China
operations to Alibaba in return for a 40% equity stake
in the Chi...
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Alibaba.com
Amazon.com
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Taobao.com
Aliexpress.com
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What kind of shipping method should I
choose?
Different shipping methods will have different
advantages and disadvantages....
What payment methods are available for Wholesale
orders?
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27
Gold Suppliers are our Paid Members and their basic
information has been verified by our Third Party.
Assessed Supplier...
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2929
You have 2 ways to get what you want on Alibaba.com
1.Find Products & Suppliers
2.LetSuppliersFindYou
Search Browse C...
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Products by Category
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logestic
Choose Your Deal
1.Choose your favorite products and click the
image for details
2.Enter your order quantity.
3.Click Buy ...
Place Your Order
1.Enter your shipping address
2.Confirm your order quantity
3.Choose your shipping method
4.Click Place O...
Payment
1.Choose your payment method
2.Enter your account details. All information
will be securely encrypted.
3.Pay your ...
Track Your Order
1.Go to My Alibaba, Transactions & Logistics
2.Find your order no. to check shipping
method and status
3....
Confirm Order Delivery & Satisfaction
1.Go to My Alibaba, Transactions & Logistics
2.If you've received your order and are...
Payment Released
1.Your payment will be released to the supplier
until you click Confirm Order Received.
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  1. 1. Case study of Alibaba omid hosseinnejad University of tabriz 11/30/2015
  2. 2. 2
  3. 3. 3
  4. 4. 4 How did Jack Ma build his empire?
  5. 5. The name “E-commerce is global so we needed a name that was globally recognized," "Alibaba brings to mind 'open sesame,' representing that our platforms open a doorway to fortune for small businesses." Alibaba opens sesame for small to Medium sized companies. 5
  6. 6. What is Alibaba? CHINESE E-COMMERCE COMPONY THAT PROVIDES: B2B B2C C2C A marketplace, a search engine and a bank, all in one. One can think of it as a mix of Amazon.com, eBay and Paypal. 6
  7. 7. 7 Unlike Amazon, which buys goods from suppliers and sells them to customers, Alibaba has always acted as a middleman, connecting buyers and sellers and facilitating transactions between them. Unlike eBay, Alibaba does not charge listing fees. Instead it makes most of its revenue from advertising on its various sites. For the Gold Member Ship fee 1. Members from China mainland, Hongkong, Taiwan, Macaw, the annual fee is 29800 RMB 2. Members outside China, the annual fee is 2999 USD. According to its latest filing with US regulators, 279 million active buyers and 8.5 million active sellers use Alibaba's online services every year and 14.5 billion annual orders are made. So it's not hard to see why advertisers find the websites so appealing. How does Alibaba make money?
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. Launched in May 2003 Launched in April 2008 Launched in March 2010 Launched in April 2010 Launched in November 2007, Launched in 1999, 14
  15. 15. 15 In 2005, it paid 1$ billion and handed over its China operations to Alibaba in return for a 40% equity stake in the Chinese company.
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 7 Alibaba.com Amazon.com 23
  24. 24. Taobao.com Aliexpress.com 24
  25. 25. What kind of shipping method should I choose? Different shipping methods will have different advantages and disadvantages. Please check and decide what you need. You can also ask your supplier for advice. 25
  26. 26. What payment methods are available for Wholesale orders? 26
  27. 27. 27 Gold Suppliers are our Paid Members and their basic information has been verified by our Third Party. Assessed Supplier are our Gold Suppliers who also have been accessed by a third party inspection company. They will have the assessment report. The different kinds of suppliers are • free member • gold supplier.
  28. 28. 28
  29. 29. 2929 You have 2 ways to get what you want on Alibaba.com 1.Find Products & Suppliers 2.LetSuppliersFindYou Search Browse Categories AliSourcePro service.
  30. 30. 30 Products by Category 30
  31. 31. 31 logestic
  32. 32. Choose Your Deal 1.Choose your favorite products and click the image for details 2.Enter your order quantity. 3.Click Buy Now. 32
  33. 33. Place Your Order 1.Enter your shipping address 2.Confirm your order quantity 3.Choose your shipping method 4.Click Place Order 33
  34. 34. Payment 1.Choose your payment method 2.Enter your account details. All information will be securely encrypted. 3.Pay your order 34
  35. 35. Track Your Order 1.Go to My Alibaba, Transactions & Logistics 2.Find your order no. to check shipping method and status 3.Click View more to see shipping and logistics details 35
  36. 36. Confirm Order Delivery & Satisfaction 1.Go to My Alibaba, Transactions & Logistics 2.If you've received your order and are satisfied with it, click Received Products.Your payment will be released to the supplier. If you were unable to resolve the issue with the supplier, you can submit a refund request by clicking Open Dispute. 36
  37. 37. Payment Released 1.Your payment will be released to the supplier until you click Confirm Order Received. 37
  38. 38. 38
  39. 39. 39

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