M&M's Vote & Win

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M&M's Vote & Win

  1. 1.
  2. 2. CAMPAIGN<br />
  3. 3. OBJECTIVE: <br />Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.<br />
  4. 4. PLATFORMS:<br />Blog Marketing (Contest)<br />Display Banners in Yahoo, Facebook, and Nuffnang Blog Network<br />Social Sharing/Viral Marketing in Churp Churp Network of Nuffnang<br />
  5. 5.
  6. 6. RESULTS<br />
  7. 7. BLOG MARKETING<br />OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest.<br />Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook. <br />
  8. 8. 29<br />registered <br />bloggers<br />
  9. 9. yellow<br />http://jaredslittlecorner.info<br />http://www.totteringmama.com<br />
  10. 10. http://www.jaredslittlecorner.info/2011/06/vote-your-favorite-mm-hue-win-up-to-1000/<br />
  11. 11. http://www.totteringmama.com/2011/06/m-ms-vote-and-win.html<br />
  12. 12. http://www.pehpot.com<br />http://livinglifetodfullest.blogspot.com<br />http://ruthilicious.blogspot.com<br />http://foodfashionbeautyblog.info<br />http://dressup-down.blogspot.com/<br />http://bucketofkisses.blogspot.com<br />http://www.earthlingorgeous.com/<br />http://www.yipeemedia.com<br />http://livingmarjorney.blogspot.com/<br />http://www.ilovekits.blogspot.com<br />http://serenityoverload.blogspot.com<br />http://ning4u.blogspot.com<br />http://www.freebiesoverload.com<br />http://amoreodiorapporto.tumblr.com/<br />http://www.hotfunstuffs.com<br />http://www.whimsandviews.com<br />http://www.badudets.com<br />http://www.mygreenlivingideas.com<br />http://www.josieswindow.info<br />http://clumsyclariss.blogspot.com/<br />green<br />
  13. 13. http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html<br />Clickable banner leading to M&Ms site<br />Initiative contest<br />
  14. 14. http://www.pehpot.com/2011/06/green-is-in.html<br />Clickable banner leading to M&Ms site<br />
  15. 15. http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html<br />
  16. 16. http://www.pehpot.com/2011/07/2-days-more-to-vote.html<br />
  17. 17. http://www.pehpot.com/2011/07/miss-green-won.html<br />
  18. 18. http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html<br />Clickable banner leading to M&Ms site – Miss Green<br />
  19. 19. http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html<br />Clickable banner leading to M&Ms site – Miss Green<br />
  20. 20. http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html<br />
  21. 21. http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/<br />
  22. 22. http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/<br />
  23. 23. http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html<br />
  24. 24. http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html<br />
  25. 25. http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html<br />
  26. 26. http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html<br />Initiative contest<br />
  27. 27. http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-character/1713<br />
  28. 28. http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html<br />
  29. 29. http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html<br />
  30. 30. http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html<br />
  31. 31. http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html<br />
  32. 32. http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html<br />
  33. 33. http://www.freebiesoverload.com/2011/06/green-is-in/<br />
  34. 34. http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green<br />
  35. 35. http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html<br />
  36. 36. http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html<br />
  37. 37. http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html<br />
  38. 38. http://www.badudets.com/im-voting-for-green-mms/<br />
  39. 39. http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/<br />
  40. 40. http://josieswindow.info/2011/06/lets-go-green/<br />
  41. 41. http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html<br />
  42. 42. red<br />http://www.kumagcow.com<br />http://littlemisskessa.com<br />http://delectableideas.blogspot.com<br />http://raindeocampo.wordpress.com<br />
  43. 43. http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/<br />
  44. 44. http://www.littlemisskessa.com/2011/06/m-candy-election.html<br />
  45. 45. http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1<br />
  46. 46. http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html<br />
  47. 47. blue<br />http://boy-kuripot.blogspot.com/<br />http://irishell.blogspot.com<br />
  48. 48. http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html<br />
  49. 49. http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html<br />
  50. 50. orange<br />http://manualtolyf.blogspot.com/<br />
  51. 51. http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html<br />Clickable banner leading to M&Ms site<br />
  52. 52. 10,015,492<br />impressions<br />0.52% click rate<br />52,560 clicks<br />6,261,062<br />
  53. 53. ’s note<br />This campaign launched last June 6 and ran until July 8. During the 1 month duration, campaign generated a total of 10,015,492<br /> impressions and 52,560clicks with 0.52% CTR.<br />The campaigns’ most effective placement in terms of both impressions is the Yahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR it’s PH Messenger Insider at 27,535 clicks with a 1.01% CTR – this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider.<br />In return the campaign’s effective CPM and CPC is very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.<br />
  54. 54. 54<br />PH Messenger LREC<br />
  55. 55. 55<br />US Games Sponsorship<br />
  56. 56. 56<br />US Games Sponsorship<br />
  57. 57. 57<br />PH Messenger LREC Takeover<br />
  58. 58. 58<br />PH Messenger LREC Takeover<br />
  59. 59. Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads.<br />Industry Benchmark CTR is 0.01%<br />
  60. 60. Weekly Summary<br />
  61. 61. <ul><li>Total Impression Delivered: 2,381,705
  62. 62. Booked Impressions: 1,217,400
  63. 63. Over delivery of 1,164,305 impressions
  64. 64. The placement also received high CTR of 0.20% (industry benchmark is 0.15%)</li></li></ul><li>
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69. Churpchurp<br />Clicks Breakdown<br />696<br />697<br />Clicks Bought:<br />Clicks Delivered:<br />Number of users click on link: 1416clicks<br />Number of unique users click on link: 1053 clicks<br />Churpers Who Participated: 360<br />Total Potential Online Users Reached: 385,428<br />
  70. 70. Buzz Report<br />Example of Twitter feeds:<br />
  71. 71. The campaign was discussed in various social networking sites. This earned (media) results gave the campaign more reach and proved that it was successful.<br />facebook, twitter & forums<br />

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