So I have this idea for an         app…    Mobile App Development Bootcamp       Bobby Gill – March 13, 2013
The different kinds of apps
What makes a great app?       1. They deliver great user experiences.       1. They give users a reason to come          b...
What makes a bad app?          1.   They are buggy and/or poorly built.          1.   They do not scale.          1.   The...
Great ideas do not make great            apps
2 FLAVORS OF MOBILE APPMobile web app        Native app                 vs
THE APPSTER DILEMMA: NATIVE OR W
Hybrid Apps: Best of both        worlds?
CHOOSING THE RIGHT MOBILE PLATF        iOS               Android          Windows Phone            HTML / Hybrid• ~80% of ...
Android vs iOS:marketshare vs revenue
How to make money with an app?  Paid Download            Display Advertising          “Freemium”• Charge from $0.99+      ...
Free version has ads,Trial / Full Mode   while full version doesn’t.                    Allow purchases ofIn-App Purchases...
Display advertising        CPM - Cost per Thousand        Impressions        • Earn revenue for each 1000 displays of     ...
Mobile app development        process          IterateDesign &                Build      Release     MeasurePlanning      ...
Design & Planning   Build     Release   Measure                            Mockups are easy to make and incredibly powerfu...
Design & Planning      Build      Release     Measure                    3 things to remember when designing your         ...
Design & Planning     Build          Release   Measure                    Use established mobile design metaphors         ...
Design & Planning   Build       Release   Measure                            Don’t leave your users hanging!              ...
Design & Planning   Build        Release    Measure                                       Who will build your app?        ...
Design & Planning   Build           Release         Measure                                      Where to find app develop...
Design & Planning   Build   Release    Measure                             Tips to Offshoring development                 ...
Design & Planning   Build      Release   Measure                            Tips to getting development quotes            ...
Design & Planning   Build    Release   Measure                            Keeping development costs in check              ...
Design & Planning   Build   Release   Measure                            Testing is an ongoing process                    ...
Design & Planning   Build   Release   Measure                             Your app release checklist                      ...
Design & Planning   Build   Release   Measure                             3 Tips to the apple review process              ...
Design & Planning   Build   Release   Measure                    Download metrics tell you how many people tried your a
Design & Planning    Build   Release   Measure                    mobile analytics tell you how people use your app
Design & Planning   Build   Release   Measure                            Take what your learn and iterate!
Just because you built it, doesn’t mean anyone                 will use it!    Getting people to use your app is tough!
Marketing your app      1. Create a promotional web site for you      2. Write press releases to announce you      3. Get ...
Create a website to promote          your app• Wordpress makes it easy to create a dedicated web site for your app.• Templ...
Get your app reviewed• Reviews on the app store and independent review sites are critical to getting  your app noticed.• I...
Facebook app advertising           • Studies show the Facebook mobile app             ad-unit is one of the best paid     ...
Social media outreach         • Use tools like Tweepi and           TweetAdder to target Twitter-           users and auto...
Designing viral loops1.) User snaps a photo with                  4.) Web site asks the userthe app                       ...
FOR MORE information Visit the        Website      Get the book:      Amazon kindle version / Amazon print      version/EB...
Looking for an app developer?Blue Label Labs is a NY-based app development lab. We build                            apps! ...
Mobile app development bootcamp
Mobile app development bootcamp
Mobile app development bootcamp
Mobile app development bootcamp
Mobile app development bootcamp
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Mobile app development bootcamp

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This deck was presented by Bobby Gill at the General Assembly on March 13, 2013 for the Mobile App Development Bootcamp class. It outlines the steps and decision points that face startups and entrepreneurs in going from an idea to a mobile app.

This deck outlines much of the content you'll find in the book "Appsters: A Beginner's Guide to App Entrepreneurship" (available on Amazon.com), in addition to being a companion to the Idea to Appster online blog. (http://www.ideatoappster.com)

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  • Read the full article: http://www.ideatoappster.com/what-makes-a-great-app/
  • Read the full article here: http://www.ideatoappster.com/web-apps-vs-native-apps/
  • Read the full article here: https://generalassemb.ly/blog/deciding-the-right-mobile-strategy
  • Read the full article here: http://www.ideatoappster.com/what-are-hybrid-apps-have-your-cake-and-eat-it-too/
  • Read the full article here: https://generalassemb.ly/blog/deciding-the-right-mobile-strategy
  • Read the full article here: http://www.ideatoappster.com/android-ios-a-tale-of-platform-fragmentation-infographic/
  • Read the full article here: http://www.ideatoappster.com/app-economics-101-how-to-monetize-an-app/
  • Read the full article here: http://www.ideatoappster.com/freemium-games-pave-the-way-to-riches-for-app-developers/
  • Read the full article here: http://www.ideatoappster.com/an-introduction-to-the-mobile-app-development-process/
  • Read the full article here: http://www.ideatoappster.com/how-long-does-it-take-to-build-an-app/
  • Read the full article here: http://www.ideatoappster.com/how-much-does-it-cost-to-make-an-app-an-infographic/
  • Read the full article here: http://www.ideatoappster.com/how-to-mock-up-an-app-use-powerpoint/
  • Read the full article here: https://generalassemb.ly/blog/3-things-to-remember-when-designing-mobile-apps
  • Read the full article here: https://generalassemb.ly/blog/3-things-to-remember-when-designing-mobile-apps
  • Read the full article here: https://generalassemb.ly/blog/3-things-to-remember-when-designing-mobile-apps
  • Read the full article here: http://www.ideatoappster.com/5-things-to-look-for-in-an-app-developer/
  • Read the full article here: http://www.ideatoappster.com/how-to-find-a-programmer-to-build-your-app/
  • Read the full article here: http://www.ideatoappster.com/4-tips-to-successfully-outsourcing-your-app-development/
  • Read the full article here: http://www.ideatoappster.com/3-tips-to-get-through-the-apple-app-store-review/
  • Read the full article here: http://www.ideatoappster.com/app-myths-debunked/
  • Read the full article here: http://www.ideatoappster.com/how-to-market-an-app-3-marketing-ideas-for-new-apps/
  • Read the full article here: http://www.ideatoappster.com/3-seo-tips-to-get-more-downloads-of-your-app/
  • Read the full article here: http://www.ideatoappster.com/the-ultimate-list-of-app-review-sites/
  • Read the full article here: http://www.ideatoappster.com/get-people-onto-your-app-with-facebook-mobile-ads/
  • Read the full article here: http://www.ideatoappster.com/can-twitter-cards-help-your-app-go-viral/
  • Mobile app development bootcamp

    1. 1. So I have this idea for an app… Mobile App Development Bootcamp Bobby Gill – March 13, 2013
    2. 2. The different kinds of apps
    3. 3. What makes a great app? 1. They deliver great user experiences. 1. They give users a reason to come back. 1. They are designed to be easily shared.
    4. 4. What makes a bad app? 1. They are buggy and/or poorly built. 1. They do not scale. 1. They have poorly thought out user experiences. 1. They aren’t useful or interesting.
    5. 5. Great ideas do not make great apps
    6. 6. 2 FLAVORS OF MOBILE APPMobile web app Native app vs
    7. 7. THE APPSTER DILEMMA: NATIVE OR W
    8. 8. Hybrid Apps: Best of both worlds?
    9. 9. CHOOSING THE RIGHT MOBILE PLATF iOS Android Windows Phone HTML / Hybrid• ~80% of all app • ~60% global • Strong enterprise • Write once, run revenue smartphone pull and relatively everywhere! generated on market share and sparse app store. Apple iOS. rapidly growing. • Can’t do • Nobody has one. everything a• Saturated • Very difficult to native app can. marketplace, hard make one app to find niche. that runs on many phones.
    10. 10. Android vs iOS:marketshare vs revenue
    11. 11. How to make money with an app? Paid Download Display Advertising “Freemium”• Charge from $0.99+ • Earn revenue through • Give it away for free, for each download of CPC/CPM/CPC ads and lure people in for app. shown in the app. purchases after.• Few people buy apps, • Very easy to setup. • 90% of app especially on Android. downloads are free. • Requires scale to be successful. • Wave of the future!
    12. 12. Free version has ads,Trial / Full Mode while full version doesn’t. Allow purchases ofIn-App Purchases “goods” or in-app “services” Tease with limitedPay-walls amount of free content, require subscription for more.
    13. 13. Display advertising CPM - Cost per Thousand Impressions • Earn revenue for each 1000 displays of an ad. • ~$0.20 - $5.00 CPM CPC - Cost per Click • Earn revenue based on the user clicking on an advertisement. CPA - Cost per Action • Earn revenue based on a user completing an action (i.e. signing up for a service, filling out a firm, installing program)
    14. 14. Mobile app development process IterateDesign & Build Release MeasurePlanning 2 – 3 MONTHS FOR FIRST RELEASE 3-6 WEEKS FOR NEXT RELEASE
    15. 15. Design & Planning Build Release Measure Mockups are easy to make and incredibly powerful • Mockups are non-functional prototypes of your app designed to illustrate the look and feel of your app. • Create a mockup before looking for quotes or approaching engineers. • PowerPoint and Keynote are easy to use and powerful mockup tools. • Keynotopia.com, Windows8Templates.com, BlackBerry10Templates.com
    16. 16. Design & Planning Build Release Measure 3 things to remember when designing your app: 1. Batteries don’t last forever. 1. Data plans aren’t unlimited. 1. Small screens, busy hands, poor eyes, fat fingers.
    17. 17. Design & Planning Build Release Measure Use established mobile design metaphors Tabs Navigation Flow List - Detail
    18. 18. Design & Planning Build Release Measure Don’t leave your users hanging! 1. Use progress bars. 2. Leverage transitions and overlays. 3. Minimize time to launch app.
    19. 19. Design & Planning Build Release Measure Who will build your app? • Optimal solution, find CTO / Co-Founder someone to join your team who knows how to code. • Single developer working Independent on a project basis. • Cheaper and riskier than using a development lab. • Firms which specialize in developing apps. App Development Lab • Contract manufacturing. • Larger the firm, the more expensive.
    20. 20. Design & Planning Build Release Measure Where to find app developers? They Make Apps ODesk Guru http://www.theymakeapps.com http://www.odesk.com http://www.guru.com Elance VWorker http://www.elance.com http://www.vworker.com
    21. 21. Design & Planning Build Release Measure Tips to Offshoring development 1. Be involved, you are the project manager. 1. Specify everything! Don’t assume things are im 2. Easier to work with S. American teams due to t 3. Remember cultural differences!
    22. 22. Design & Planning Build Release Measure Tips to getting development quotes 1. Use mockups! 2. Be consistent in your description 3. Ask for unbuffered estimates.
    23. 23. Design & Planning Build Release Measure Keeping development costs in check 1. Reduce the number of screens. 2. Eliminate backend web components. 3. Use out-of-box colors, fonts, and controls. 4. Choose a small set of devices to support.
    24. 24. Design & Planning Build Release Measure Testing is an ongoing process • Use testflight to distribute and test intermediary builds. • Insist your developers create unit tests. • Test offline, landscape, 3g scenarios!
    25. 25. Design & Planning Build Release Measure Your app release checklist 1. Incorporate your business. 1. Sign up for developer account. 1. Prepare app icon, screenshots, etc. 1. Finalize app name, description, tag line. 1. Reserve domain, launch support site.
    26. 26. Design & Planning Build Release Measure 3 Tips to the apple review process 1. Your app needs to pass the uptight citizens 1. Your app can’t be crap. 1. Your app can’t be hacked together.
    27. 27. Design & Planning Build Release Measure Download metrics tell you how many people tried your a
    28. 28. Design & Planning Build Release Measure mobile analytics tell you how people use your app
    29. 29. Design & Planning Build Release Measure Take what your learn and iterate!
    30. 30. Just because you built it, doesn’t mean anyone will use it! Getting people to use your app is tough!
    31. 31. Marketing your app 1. Create a promotional web site for you 2. Write press releases to announce you 3. Get your app reviewed. 4. Leverage app promotion sites. 5. Social media out-reach. 6. app focused pr agencies. 1. Paid advertising
    32. 32. Create a website to promote your app• Wordpress makes it easy to create a dedicated web site for your app.• Templatic offers a Wordpress theme that makes creating a web site for your app simple
    33. 33. Get your app reviewed• Reviews on the app store and independent review sites are critical to getting your app noticed.• Integrate prompts in your app to ask users to review app on app store.• Independent review sites inundated with review requests, expect to pay. Site Cost to Review 148apps.com Free The iPhone App Review Free + Paid ($39 - $270) The Daily App Show Paid ($55 - $280) Fresh Apps Paid ($100)
    34. 34. Facebook app advertising • Studies show the Facebook mobile app ad-unit is one of the best paid advertising channels for apps. (0.74% CTR vs 0.072%) • Target your audience based on age, gender, location and mobile platform. • Cost per install typically ranges $2.20 - $5.50
    35. 35. Social media outreach • Use tools like Tweepi and TweetAdder to target Twitter- users and automate out-reach. • Integrate your app into Twitter Cards to have your app content featured in-line with tweets. • Leverage social sharing sites like Reddit, StumbleUpon, Delicious to promote your app.
    36. 36. Designing viral loops1.) User snaps a photo with 4.) Web site asks the userthe app to download and try the app. Every social media share drives new2.) User shares photo users to theto their Facebook or app 3.) Friend sees photo onTwitter through the app feed and clicks the link
    37. 37. FOR MORE information Visit the Website Get the book: Amazon kindle version / Amazon print version/EBOOK version Get the EBook for free with coupon code: GENERALASSEMBLY
    38. 38. Looking for an app developer?Blue Label Labs is a NY-based app development lab. We build apps! Visit http://www.bluelabellabs.com to find out about us.

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