2. Humanity will change more in the next
20 years
Than in all of human history

3. WORLD
POPULATION
In 2030:
9 BILLION PEOPLE
By 2030 world population is forecasted to increase to around 9 billion people. Life
expectancy will increase to 80 years on average compared to 71 years in 2017

4. 2 MILLION JOBS
WILL
DISSAPPEAR

5. 50% of Fortune 500
Companies Will disappear by 2030

6. As well as 50% of traditional
colleges

7. Basic computer
Programming will
be Considered a
core skill in 60%
OF JOBS

8. 10% of GLOBAL
TRANSACTIONS
WILL BE
CONDUCTED
THROUGH
CRYPTOCURREN

9. 95% of POPULATION WILL HAVE
REGULAR ACCESS TO INTERNET

10. AVERAGE
NUMBER OF
CONNECTED
DEVICES PER
PERSON WILL

11. SUICIDE WILL BE
THE LEADING
CAUSE OF DEATH
IN 2030

12. And this is how Digital
MARKETING
WILL LOOK LIKE IN 2030

13. Email
PP
C
Display Video HTML UX SEO SocialCommunity ContentDisplay
On- page
optimisation
Earning links
& shares
Making sites
search friendly
Keyword research
& targeting
Rich snippets &
schema
Tools & metrics
Redirection &
conicalisation
Personalisation &
localisation
Local SEO &
citation building
Deep knowledge,
experience and ability in one
(or few) fields
A wide breadth of basic knowledge
across many overlapping
disciplines
The T-SHAPED
MARKETER

14. Behaviour
psychology
Storytelling
Data &
analytics
Research Design & UX
Broadcasting
& positioning
Copy-
writing
Sketch
canvas &
wireframe
A/B testing Video
Statistics
& excel
Funnel
marketing
HTML &
CSS
Customer
experienc
e
Bizdev
CRO
Email
Community
Multimedia
Contentmarketing
SEO
Socialmedia
Partnership
Events
Paidads
PR
Viral
Base
knowledge
Depthofknowledge
Channel
expertise
Marketing
foundation

16. 1 BILLION
Consumers will
be shopping
using
augmented
reality

17. 50% of BRANDS WILL
ABANDON THEIR MOBILE
APPS

18. NOW ITS ALL ABOUT
STORYTELLING
Content marketing is dead:

19. NO more social

20. BIG DATA WILL GET
MORE PERSONAL

21. EVERYTHING
WILL BE
CONNECTED TO
THE INTERNET

22. Rise of video
sharing platforms

23. 80% OF CABLE
TELEVISION AND
NEWSPAPERS
WILL NOT EXIST