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Digital Marketing in 2030

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I recently gave a talk titled "Digital Marketing in 2030."

Read more at; https://omerilyasli.com/blog/digital-marketing-in-2030/

Published in: Marketing
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Digital Marketing in 2030

  1. 1. Humanity will change more in the next 20 years Than in all of human history
  2. 2. WORLD POPULATION In 2030: 9 BILLION PEOPLE By 2030 world population is forecasted to increase to around 9 billion people. Life expectancy will increase to 80 years on average compared to 71 years in 2017
  3. 3. 2 MILLION JOBS WILL DISSAPPEAR
  4. 4. 50% of Fortune 500 Companies Will disappear by 2030
  5. 5. As well as 50% of traditional colleges
  6. 6. Basic computer Programming will be Considered a core skill in 60% OF JOBS
  7. 7. 10% of GLOBAL TRANSACTIONS WILL BE CONDUCTED THROUGH CRYPTOCURREN
  8. 8. 95% of POPULATION WILL HAVE REGULAR ACCESS TO INTERNET
  9. 9. AVERAGE NUMBER OF CONNECTED DEVICES PER PERSON WILL
  10. 10. SUICIDE WILL BE THE LEADING CAUSE OF DEATH IN 2030
  11. 11. And this is how Digital MARKETING WILL LOOK LIKE IN 2030
  12. 12. Email PP C Display Video HTML UX SEO SocialCommunity ContentDisplay On- page optimisation Earning links & shares Making sites search friendly Keyword research & targeting Rich snippets & schema Tools & metrics Redirection & conicalisation Personalisation & localisation Local SEO & citation building Deep knowledge, experience and ability in one (or few) fields A wide breadth of basic knowledge across many overlapping disciplines The T-SHAPED MARKETER
  13. 13. Behaviour psychology Storytelling Data & analytics Research Design & UX Broadcasting & positioning Copy- writing Sketch canvas & wireframe A/B testing Video Statistics & excel Funnel marketing HTML & CSS Customer experienc e Bizdev CRO Email Community Multimedia Contentmarketing SEO Socialmedia Partnership Events Paidads PR Viral Base knowledge Depthofknowledge Channel expertise Marketing foundation
  14. 14. 1 BILLION Consumers will be shopping using augmented reality
  15. 15. 50% of BRANDS WILL ABANDON THEIR MOBILE APPS
  16. 16. NOW ITS ALL ABOUT STORYTELLING Content marketing is dead:
  17. 17. NO more social
  18. 18. BIG DATA WILL GET MORE PERSONAL
  19. 19. EVERYTHING WILL BE CONNECTED TO THE INTERNET
  20. 20. Rise of video sharing platforms
  21. 21. 80% OF CABLE TELEVISION AND NEWSPAPERS WILL NOT EXIST

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