GOTOMARKET 2012 – SOCIAL MEDIA FORINDIVIDUALS AND SMALL BUSINESSES                                 OMCAR 2012             ...
MARKETING FOR KLEETO   – PARAMETERS?kleeto– new conceptNo history of similar servicesStartup company – limited budget
MARKETING FOR KLEETO     – NEED?Marketing     needs   Concept    selling    Requires interaction/convincing   Targeted...
MARKETING FOR KLEETO    – CHOICES?ATL     (TV/Radio/..)     Too expensive, no interaction BTL   Interaction possible b...
SMM FOR KLEETO – RIGHT CHOICE? Social     Media     Not expensive     Interactive – long interaction possible         ...
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Social Media for Individuals and Small Businesses

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kleeto, we document storage service start-up, began work an year back with promoting itself only in the online media. Sunil Mahajan, shared how and why it was able to promote a new concept through online media. Presenting at OMCAR 2012.

Published in: Business, News & Politics
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Social Media for Individuals and Small Businesses

  1. 1. GOTOMARKET 2012 – SOCIAL MEDIA FORINDIVIDUALS AND SMALL BUSINESSES OMCAR 2012 Sunil Mahajan Co-Founder & CEO, kleeto 13-Jan-2012
  2. 2. MARKETING FOR KLEETO – PARAMETERS?kleeto– new conceptNo history of similar servicesStartup company – limited budget
  3. 3. MARKETING FOR KLEETO – NEED?Marketing needs  Concept selling Requires interaction/convincing  Targeted audience Reach right people/no broadcast For sure reach early adopters  Word of mouth marketing  Within limited budget
  4. 4. MARKETING FOR KLEETO – CHOICES?ATL (TV/Radio/..)  Too expensive, no interaction BTL  Interaction possible but short lived  Limited reach – slow in growth Direct marketing  Expensive  Interaction possible but short lived  Slow in growth
  5. 5. SMM FOR KLEETO – RIGHT CHOICE? Social Media  Not expensive  Interactive – long interaction possible  Can also be made personalized  Easy to reach early adopters Friends and contacts Right segment  Can grow faster at low cost  Word of mouth marketing in built in media
  6. 6. Thanks for your attention !

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