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¿Qué son las narrativas transmedia?

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En pocas palabras: las NT son una particular forma narrativa que se expande a través de diferentes sistemas de significación (verbal, icónico, audiovisual, interactivo, etc.) y medios (cine, cómic, televisión, videojuegos, teatro, etc.).

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¿Qué son las narrativas transmedia?

  1. 1. El proyecto transmedia
  2. 2. Definición
  3. 3. Definición Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. En pocas palabras: las NT son una particular forma narrativa que se expande a través de diferentes sistemas de significación (verbal, icónico, audiovisual, interactivo, etc.) y medios (cine, cómic, televisión, videojuegos, teatro, etc.).
  4. 4. Identikit
  5. 5. Identikit Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. ● Expansión (Spreadability) vs. Profundidad (Drillability). ● Continuidad (Continuity) vs. Multiplicidad (Multiplicity). ● Inmersión (Immersion) vs. Extraibilidad (Extractability). ● Construcción de mundos (Worldbuilding). ● Serialidad (Seriality). ● Subjetividad (Subjectivity). ● Realización (Performance).
  6. 6. El proyecto transmedia
  7. 7. El proyecto Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. Narrativa Ejecución Modelos de negocio Medios/ Plataformas Experiencia Audiencias
  8. 8. Narrativa
  9. 9. Narrativa Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. ● ¿Qué queremos contar? ● ¿Cómo vamos a contarlo? ● ¿A qué género(s) pertenece la historia? ● ¿Quiénes serán los personajes principales? ¿Qué quieren los personajes? ¿Qué relaciones mantienen entre ellos? ● ¿Dónde estará ambientado el relato? ¿En qué tiempo? ● ¿Será un mundo narrativo totalmente ficcional o incluiremos componentes reales? ● ¿Qué tipo de estructura narrativa proponemos? ¿Será una serie, un serial o piezas textuales autónomas?
  10. 10. Experiencia Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan.
  11. 11. Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. Preguntas clave ● ¿Qué tipo de experiencia narrativa transmedia queremos que vivan nuestras audiencias? ● ¿Qué tipo de participación buscamos? ¿Cómo afectará esa participación al relato? ● ¿Cómo se gestionará la participación de los consumidores? ● ¿Qué control tendrán los consumidores sobre el relato? ● ¿Queremos que la experiencia queda limitada a los medios/plataformas de comunicación o se extienda también al mundo real?
  12. 12. Audiencias Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan.
  13. 13. Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. Preguntas clave ● ¿Quiénes conforman nuestra audiencia? ¿Es un grupo homogéneo o no? ● ¿Con qué tipo de experiencia narrativa transmedia están dispuestos a cooperar y participar? ● ¿Qué control sobre la historia le daremos a las audiencias? ● ¿Qué tipo de compromiso se busca en cada audiencia? ¿Inmediato? ¿A largo plazo?
  14. 14. Medios/Plataformas Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan.
  15. 15. Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. Preguntas clave ● ¿Qué nos ofrece cada medio/plataforma? ● ¿Qué medio/plataforma se adapta mejor a la experiencia que queremos crear? ● ¿Es un medio/plataforma que aporta algo a la NT o simplemente está de moda? ● ¿Comenzaremos por un medio masivo para después pasar a las plataformas colaborativas? ¿O seguiremos el camino inverso? ● ¿Comenzaremos por contenidos virales y gratuitos para después pasar a contenidos de pago? ¿O seguiremos el camino inverso?
  16. 16. Modelos de negocio Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan.
  17. 17. Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. Preguntas clave ● ¿Cuál es el modelo de negocio que mejor se adapta a nuestro proyecto? ● ¿Se utilizará un único modelo de negocio o se irán alternando a medida que el proyecto se desarrolle? ● ¿Es un proyecto que exige una gran inversión inicial o puede ir creciendo poco a poco? ● En caso de elegir un sistema de pago, ¿cuánto están dispuestos a pagar los consumidores por los contenidos? ¿Se podrán suscribir o deberán pagar por ellos de forma separada? ● En caso de elegir un sistema de patrocinio, ¿cuáles son las marcas que mejor sintonizan con los valores del mundo narrativo? ● En caso de elegir un sistema de crowdfunding, ¿cuál es la mejor plataforma para obtener y gestionar los micropagos?
  18. 18. Ejecución Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan.
  19. 19. Scolari, Carlos A. Narrativas transmedia. Cuando todos los medios cuentan. Preguntas clave ● ¿Cuál es la mejor secuencia de lanzamiento de los contenidos? ● Los contenidos ¿deben ser presentados en una secuencia precisa o se puede alterar su orden de lanzamiento? ● ¿Comenzaremos con contenidos de pago o gratuitos? ● ¿Construiremos una nueva audiencia o aprovecharemos una ya existente? ● ¿Qué figuras profesionales formarán parte del equipo transmedia? ¿Quiénes serán miembros permanentes? ¿Quiénes serán colaboradores externos?
  20. 20. Actividades
  21. 21. Write a mini saga Daniel H. Pink. A Whole New Mind. A life By Jane Rosenberg, Brighton, United Kingdom Joey, third of five, left home at sixteen, travelled the country and wound up Nottingham with a wife and kids. They do shifts, the kids play out and ends never meet. Sometimes he´d give anything to walk away but he knows she´s only got a year and she doesn´t
  22. 22. Whip Out the Tape Recorder Daniel H. Pink. A Whole New Mind. How did you and your spouse meet? What was your first job? When was the first time you were away from home overnight? Who was the worst teacher you ever had? What was the happiest day of your life? The saddest? The most terrifying? What was the best decision you ever made?
  23. 23. Ask yourself: “Who Are These People?” Daniel H. Pink. A Whole New Mind. Make up a story about two of the people in your proximity. Who are they? What are their names? Are they coworkers? Lovers? Siblings? Enemies? Why are they here? Where are they going next?
  24. 24. Bibliografía
  25. 25. Bibliografía Scolari, C. (2013). Narrativas transmedia. Cuando todos los medios cuentan. Barcelona: Deusto.
  26. 26. @omarvite

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