10 Marketing Lessons
from World Cup
by Josh Hainam
http://www.marketingprofs.com/articles/2014/25630/10-marketing-lessons-...
1. Use controversy to your advantage
http://www.usatoday.com/story/sports/soccer/worldcup/2014/05/22/brazil-world-cup-rio-security-high-
crime/9464557/
https://www.facebook.com/fleischmaneadas?fref=ts
2. Highlight personal stories
3. Categorize/segment your audience
https://www.google.com/trends/worldcup?hl=es-419#/es/match/6/
https://www.google.com/trends/worldcup?hl=es-419#/es/match/4/
4. Have a clear goal
5. Understand the public perception
of your product
6. Remove barriers, but set boundaries
http://www.fifa.com/worldcup/organisation/documents/all-documents.html
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
https://www.google.com/trends/worldcup?hl=es-419#/es/
7. Create snippets worth remembering
8. Create content tailored for your audience
9. Use what you have in various ways
https://www.facebook.com/
https://www.facebook.com/hashtag/brasil2014
https://www.facebook.com/worldcup/map/
https://www.facebook.com/worldcup/map/
https://www.facebook.com/worldcup/map/
https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
https://interactive.twitter.com/wcbracket/
https://interactive.twitter.com/wccompetitree/
https://vine.co/world-cup
https://plus.google.com/s/%23PaintBrazil
10. Partner up with complementary people
http://www.kia.com/us/en/content/landing-pages/fifa-2014
@omarvite
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
10 Marketing Lessons from World Cup
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10 Marketing Lessons from World Cup

  1. 1. 10 Marketing Lessons from World Cup by Josh Hainam http://www.marketingprofs.com/articles/2014/25630/10-marketing-lessons-from-the-world-cup
  2. 2. 1. Use controversy to your advantage
  3. 3. http://www.usatoday.com/story/sports/soccer/worldcup/2014/05/22/brazil-world-cup-rio-security-high- crime/9464557/
  4. 4. https://www.facebook.com/fleischmaneadas?fref=ts
  5. 5. 2. Highlight personal stories
  6. 6. 3. Categorize/segment your audience
  7. 7. https://www.google.com/trends/worldcup?hl=es-419#/es/match/6/
  8. 8. https://www.google.com/trends/worldcup?hl=es-419#/es/match/4/
  9. 9. 4. Have a clear goal
  10. 10. 5. Understand the public perception of your product
  11. 11. 6. Remove barriers, but set boundaries
  12. 12. http://www.fifa.com/worldcup/organisation/documents/all-documents.html
  13. 13. https://www.google.com/trends/worldcup?hl=es-419#/es/
  14. 14. https://www.google.com/trends/worldcup?hl=es-419#/es/
  15. 15. https://www.google.com/trends/worldcup?hl=es-419#/es/
  16. 16. https://www.google.com/trends/worldcup?hl=es-419#/es/
  17. 17. https://www.google.com/trends/worldcup?hl=es-419#/es/
  18. 18. https://www.google.com/trends/worldcup?hl=es-419#/es/
  19. 19. https://www.google.com/trends/worldcup?hl=es-419#/es/
  20. 20. https://www.google.com/trends/worldcup?hl=es-419#/es/
  21. 21. 7. Create snippets worth remembering
  22. 22. 8. Create content tailored for your audience
  23. 23. 9. Use what you have in various ways
  24. 24. https://www.facebook.com/
  25. 25. https://www.facebook.com/hashtag/brasil2014
  26. 26. https://www.facebook.com/worldcup/map/
  27. 27. https://www.facebook.com/worldcup/map/
  28. 28. https://www.facebook.com/worldcup/map/
  29. 29. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
  30. 30. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
  31. 31. https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
  32. 32. https://interactive.twitter.com/wcbracket/
  33. 33. https://interactive.twitter.com/wccompetitree/
  34. 34. https://vine.co/world-cup
  35. 35. https://plus.google.com/s/%23PaintBrazil
  36. 36. 10. Partner up with complementary people
  37. 37. http://www.kia.com/us/en/content/landing-pages/fifa-2014
  38. 38. @omarvite

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