2. INTRODUCTION
As the title suggests I’m here to talk about my favourite opening title
sequence. Certain aspects like the Genre, codes conventions etc. Will be
mentioned in my presentation. The movie I will be presenting is 007 Skyfall
http://www.youtube.com/watch?v=IimY1KP5dR4
3. GENRE
The Genre of James Bond Skyfall is an action spy film, however since the
title sequence is abstract Its not entirely clear but we can pick up from
the gun action in it that some form of action is going to be taking place.
The most important thing in here is that the theme of any bond is
handguns. We would never see James using an assault rifle in a
sequence. Over the years the sequences have revolutionized and
Skyfall is proof of its evolution.
4. TITLE
There isn’t much to talk about in regards to title since they have done such a
good animation that the titles didn't’t need to make a heavy impact.
However I will say that they made sure that Daniel Craig is the main character
and the character sinking in the water by putting his name next to him as he
was sinking. Also I would like to point out that the size of the font and where
they place it has a fairly good impact on the sequence and mildly
compliments the animation.
5. CONVENTIONS
It’s a paradox really because most things in this sequence have
got something to do with the film but simultaneously they don’t.
The blood leaking out of the Bond target board connotes pain
and suffering, and the fact that he’s originally sinking deeper into
the water signifies despair. Again, the theme and style all link to
the genre of the film. The enigma codes in here are rather vague
in some areas and then very obvious in some aspects. The title
convention is basic yet effective because of where its placed
within the sequence. The lighting as he’s falling deeper into the
water decreases connoting despair and a misfortune. The Title
“Skyfall” Is in a worn out white wont but isn’t particularly big on
the screen. This may be connoting the main characters state
within the film; worn out and tired. The song in the background is
sung with passion and compliments the title sequence in its tense
atmosphere
6. INSTITUTION
20th century FOX is this movies institution and although no major editing has
been done to it we can tell the movie is serious because they removed the
start-up animation for it connoting the magnitude of the film. The senior staff in
charge did well to connote this because usually in 23rd century film the strt up
animations comes up without fail.
7. CODES
Being in abstract sequence the enigma codes
give more away If you know how to read it. For
example, when Bond fires the bullet and we see
the bullet traveling in slow motion and then
eventually hitting the sand dune. It ripples and this
connotes death as if it were hitting someone and
penetrating their body. At one point the wound in
the bond target is zoomed into and then another
scene had taken place within the wound, a
woman had appeared there with a smug
smile, this connotes that women in his life has a
portion to do with his suffering.
8. TARGET AUDIENCE
Since it has violence in this I would say this is a 15 plus. Its more for adults since
over the years the intensity of the story have also revolutionized; like most films
have in the past 20 years. Movies like batman have become more hostile and
the narrative has become more detailed. This is exactly what has happened
to James bond as soon as Daniel Craig started to play James Bond. People
who have previously watched bond films will most likely to be drawn in quicker
to the movie rather than people new to the sequel. However the advertising
poster of this film sets up the upmost amount of mystery.
Doesn't’t give much info
but its enough to tell the
public that its an action
based movie with a
sophisticated storyline to
it. The Black and white
background connotes its
sophistication.
9. WHAT DO I LIKE?
I like the fact that in this title sequence, anything
can happen due to it being an abstract and this
helps engage the viewer. I love abstract sequences
and merged with the modern technology of
animation it has become that much more
impressive. The incredible animation and resolution
of the animation makes it look impressively realistic
and they have shown that they don’t need a lot of
techniques in order for this films title sequence to
look the best of all the bond films. Connoting death
and emphasizing how much of an important factor
it is by using blood forming into a skull; that is just
one example.
