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Realtor Marketing

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www.elify.com presentation on Facebook Makreting for Realtors.

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Realtor Marketing

  1. 1. Realtor Marketing Strategy <ul><li>Generate more referrals by staying top of mind as a trusted advisor and engaging friend . </li></ul>
  2. 2. Why? <ul><li>Referrals! Referrals! Referrals! </li></ul><ul><li>Make it easier for your friends to refer you their friends </li></ul><ul><li>Your Friends are on Facebook - 300 million users </li></ul><ul><li>Their Friends are on Facebook - 130 each on average </li></ul><ul><li>http://www.facebook.com/press/info.php?statistics </li></ul>
  3. 3. How? <ul><li>Set up a Profile Page - Personal/Professional Page </li></ul><ul><li>Set up a Fan Page - Business Page </li></ul><ul><li>Advertise - Cheap, Targeted, Pay per Click Preferred </li></ul><ul><li>Search - For Leads, For Interests, For Competitors </li></ul><ul><li>ELIFY - Make it Your Social Media Home Page </li></ul>
  4. 4. Profile Page <ul><li>http://mashable.com/2009/04/02/facebook-personal-brand/ </li></ul><ul><li>mini bio first person, call to action </li></ul><ul><li>make your info section clean and professional </li></ul><ul><li>invest in your picture </li></ul>
  5. 5. Fan Page <ul><li>http://mashable.com/2009/09/22/facebook-pages-guide/ </li></ul><ul><li>custom fan page picture </li></ul><ul><li>custom fan page tabs applications </li></ul><ul><li>use this as your business hub with ELIFY </li></ul>
  6. 6. Advertise <ul><li>Cheap </li></ul><ul><li>Targeted </li></ul><ul><li>Pay per Click best option </li></ul><ul><li>Don’t expect a lot of click through, but good TOM </li></ul><ul><li>http://www.facebook.com/ads/manage/adgroups.php?campaign_id=6002208824560&act=25208184 </li></ul>
  7. 7. Search <ul><li>http://mashable.com/2009/08/10/facebook-launches-realtime-search/ </li></ul><ul><li>http://www.facebook.com/search/?q=home+sale+iowa&init=quick </li></ul>
  8. 8. ELIFY <ul><li>Your Profile Page/Fan Page can by your Social Media HUB with ELIFY </li></ul><ul><li>Links to Twitter, LinkedIN, YouTube </li></ul><ul><li>Use as central place to update and manage </li></ul><ul><li>Some Realtors pay $400/mth for complete service, using Facebook as little as $150/month </li></ul>
  9. 9. Any Questions? <ul><li>Facebook Questions? </li></ul>

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