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Contribution of Cruise Tourism to the economy of Spain

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Contribution of Cruise Tourism to the economy of Spain

  1. 1. e-CruisesNews Miembro asociado a Septiembre 2009 • www.crucero10.com Servicio ofrecido por: cruises News publicación de la industria naval Es un producto OL Press Colaboran: Contribución económica del turismo de cruceros a España en 2008 BREA BREA Business Research & Business Research & Economic Advisors Economic Advisors Contribution of Cruise Tourism Contribution of Cruise to the Economies of Europe 2008 Tourism to the Economies of Europe 2008 Country Report Country France Report France
  2. 2. e-CruisesNews Economic Impact of European Cruise Tourism Septiembre 2009 • www.crucero10.com Spain Spain Cruise Line Purchases Including the Canary Islands, Spain is the third largest destina- Cruise lines spent an estimated €442 million, 41% of the total, tion market for cruise passengers in Europe behind Italy and with Spanish businesses in support of their administrative and Greece with some 3.6 million cruise passengers having visited operating activities. As indicated in the following table expen- Spanish ports in 2008. In addition over 1 million passengers ditures by the cruise lines in 2008 fell slightly compared with embarked on cruises from Spanish ports in 2008, the second 2007, reflecting the 4% decline in the Spanish cruise market. highest country total behind Italy. While Spain does partici- pate in all aspects of the cruise industry, passenger and cruise These purchases included a broad range of products and ser- line spending accounts for nearly 80% of the cruise industry’s vices and impacted most major industries in the country. direct expenditures in Spain. Among the major industries that were impacted by cruise tour- ism expenditures were: Quick Facts Food and beverage manufacturers received €12 million in Major cruise ports: Barcelona, Palma Majorca, Port Mahon, purchases for provisions consumed on board cruise ships. Ibiza, Valencia, Alicante, Cartagena, Malaga, Cadiz, Vigo, Manufacturers of nondurable goods in Spain provided €86 A Coruna and the Canary Islands, which comprise Las Pal- million in goods to the cruise industry. The primary goods mas, Santa Cruz and Arrecife. were bunker fuels, lubricants and other chemical products, Global cruise passengers sourced from Spain: such as paints and cleaning supplies. • 2005: 379,000 Direct Cruise Industry Expenditures in Spain, 2008 • 2006: 391,000 €1.08 Billion • 2007: 518,000 • 2008: 497,000 Cruise passengers embarking on cruises from Spanish ports: Cruise Line Passengers Purchases €386 • 2005: 586,700 €442 36% • 2006: 716,400 41% • 2007: 918,000 • 2008: 1,038,000 S Repair hip €217 Cruise passenger visits to Spanish ports-of-call: 20% • 2005: 2,600,000 Emp. Comp. • 2006: 2,778,000 €33 • 2007: 3,191,000 3% • 2008: 3,600,000 Producers of durable goods, primarily electrical and Cruise industry expenditures in Spain: nonelectrical machinery used onboard cruise ships and in • 2005: € 683 million administrative offices received €72 million from cruise lines • 2006: € 780 million operating in Europe. • 2007: € 947 million An estimated €63 million in commissions were paid to Span- • 2008: €1,078 million ish travel agents (included in Transportation and Utilities). Total employment generated by the cruise industry: The cruise industry spent €71 million on financial and busi- • 2005: 13,940 ness services including: insurance, advertising, engineering • 2006: 15,496 and other professional services, computer programming and • 2007: 18,977 support services and direct mail and market research. • 2008: 22,397 Direct Cruise Line Expenditures by Industry, 2007 and 2008 Total employee compensation generated by the cruise indus- (Excluding Ship Repair) try: • 2005: €422 million Share Expenditures • 2006: €480 million Industry of (Millions) Total • 2007: €601 million • 2008: €693 million 2007 2008 2008 Agr., Min. & Construction € 2 € 2 0.5% Direct Cruise Industry Expenditures Manufacturing € 124 € 170 38.2% Food & Tobacco € 16 € 12 2.7% Cruise tourism generated €1.08 billion in direct expenditures in Nondurable Goods € 62 € 86 19.2% Spain in 2008, nearly 8% of the industry’s direct expenditures Durable Goods € 46 € 72 16.3% throughout Europe and an increase of 14% over 2007. As Wholesale Trade € 25 € 39 8.8% indicated in the following figure, these expenditures were Transportation & Utilities € 167 € 128 29.1% broadly distributed across the major source segments: passen- Finance & Business Services € 94 € 71 16.2% gers, shipbuilding, cruise line purchases and compensation of Personal Services & Gov’t 7.2% € 41 € 32 cruise line employees. Total 100% € 453 € 442 G. P. Wild (international) Ltd.  Page 1  Business Research & Economic Advisors
  3. 3. Where The Cruise Things Are… PRODUCTION TV QualityCruises TV OL Press INFORMATION cruises News e-CruisesNews EVENTS & ENTERTAINMENT Show eria de on board Premios CrUISES CruCeros EN EL SECTOR CRUCEROS SErVICES They are in OL PRESS SL, of course
  4. 4. e-CruisesNews Economic Impact of European Cruise Tourism Septiembre 2009 • www.crucero10.com Spain Cruise Passengers Total Employment Impact in Spain, 2008 22,397 Jobs Passengers spent an estimated €386 million at ports-of- embarkation and call, accounting for 36% of total cruise indus- try expenditures in Spain. Induced Jobs 4,077 Direct Jobs The 497,000 passengers sourced from Spain and the 1.038 18% 9,434 million cruise passengers that embarked on their cruises 42% from Spanish ports accounted for 56% of all passenger Indirect Jobs spending in Spain. They spent an estimated €215 million on 8,886 40% airfares, port fees, lodging, food and beverages, excursions and other purchases at the embarkation ports. Nearly 3.6 million cruise passengers visited Spanish ports- of-call. The top four destinations in Spain accounted for more than 75% of port-of-call visits. Direct Economic Impacts • Barcelona: 925,000 The direct economic impacts of the cruise industry in Spain are • Canary Islands: 800,000 derived from a broad range of activities including: • Balearic Islands: 720,000 port services and cruise industry employment; • Malaga: 325,000 transportation of cruise passengers from their place of resi- These visits generated an additional €171 million in expen- dence to the ports-of-embarkation; ditures for tours, food and beverages and other merchan- travel agent commissions; dise. i spending for tours and pre- and post-cruise stays in port Combining the 1.038 million embarkations and the 3.6 million cities of Spain; port-of-call visits and excluding airfares, each passenger visit passenger spending for retail goods in Spanish port cities; at a Spanish port generated an average expenditure of nearly and €66 per passenger visit. purchases of supplies by the cruise lines from businesses in Spain. Compensation of Cruise Line Employees The 9,434 direct jobs that were generated by cruise-related Cruise lines spent an estimated €33 million on compensation expenditures paid €311 million in employee compensation. for employees who resided in Spain during 2008. These ex- These jobs included the employees of the cruise lines, the di- penditures accounted for 3% of total cruise industry expendi- rect suppliers to the cruise lines and the employees of those tures in the country. The cruise lines employed approximately establishments that provide goods and services to cruise pas- 1,200 residents of Spain in their administrative offices and as sengers. As shown in the following table, the total direct em- crew onboard their ships. ployment impact increased by 17% and the wage impact rose by 7% from 2007. Ship Repair The cruise industry spent an estimated €217 million with Span- Direct Cruise Industry Economic Impacts by Industry, ish shipyards primarily for the maintenance of existing cruise 2007 and 2008 ships, 20% of total cruise industry expenditures in Spain. Direct Direct Direct Direct Industry Wages Wages Jobs Jobs The Economic Benefits of Cruise Tourism (Millions) (Millions) 2007 2008 The €1.08 billion in direct cruise tourism expenditures in Spain Agric., Min. & 23 € 1 21 € 1 during 2008 generated an estimated 22,397 jobs (direct, indi- Manufacturing 2,479 € 83 3,138 € 98 rect and induced). This was an 18% increase over 2007. Nondurable Goods 543 € 14 389 € 20 Durable Goods 1,936 € 69 2,749 € 78 Wholesale & Retail 598 € 11 950 € 17 Transport & Util. 3,266 € 125 3,430 € 126 Hospitality 378 € 11 476 € 14 Finance & Business 1,065 € 34 1,209 € 39 All Other Sectors 236 € 25 210 € 16 Total 8,045 € 290 9,434 € 311 Includes Spanish employees of the cruise lines and their compensa- tion. ** Compensation is less than €500,000. The direct jobs generated by the cruise industry are located on cruise ships, at manufacturing plants that provide goods con- sumed by passengers and crew on cruise ships and structural metal products and machinery used in ship building and repair, and tour operators that provide shore excursions purchased by i Note that the data shown here for Barcelona and the Balearics (mainly cruise passengers. Palma) in particular exclude homeport calls. G. P. Wild (international) Ltd.  Page 2  Business Research & Economic Advisors
  5. 5. 09 A e-CruisesNews 20 RT FE O Servicio de noticiaS de cruceroS CAMPAÑA ESPECIAL Más de 20.000 envíos 2º mitad directos a usuarios del año finales y empresas PÁGINA COLOR e-CruisesN ew Boletín info rmativo nº Es un produc s 12 - Abril to 2009 OL Press 750 MEDIA PÁGINA COLOR ss.es www.olpre ws Colaboran Servicio cruises Ne ofrecido por 325 entar y por increm s s apuesta ro M SC Crucero de sus pasaje la atención do español potenciar fuertemente en el merca iona nte ía se posic o con el clie su compromis al pasajero La La compañ os reafirma ean Interna tional pro- MSC Crucer y la atención ón al Cliente Royal Caribb 0 una oferta sin lí- el servicio Atenci potenciando Dirección de jería en todos los pone para 201 al desplie- realza la opa gracias compañía de Conser a los mites en Eur sus barcos que rea- el Servicio noticias par de e incorpora Dos buenas gue de 8 a 14 noches compañía. a italiana. ceros de 4 barcos de la compañía de bander lizarán cru eo, n en el Mediterrán amantes de la da- de duració , así como iera. La con soli de Europa cos de la nav nción al Cliente Norte y Este tierra de 3 a 5 no- 1 boletín cada dos los bar Ate en extensiones cos surcando aguas s, una MSC Crucero cru- ción de la Dirección de de Con serjería bar ía italiana or del Servicio o de ches. Los ndence of La compañ les empresas del sect y la creación del firme compromis El n el Indepe cipa iado la figu ra te s. europeas será Freedom), el mayor de las prin , ha potenc forman par sus cliente se en el mundo Cliente en s con todos pa- the Seas (cla el que cue nta ceros n de Atenció n al MSC Crucero ción al cliente de la com a- mundo y ción barco del semana de la Direcció es muy es- de aten eventu yor ofe rta de anima la unas funcion equipo en ocasion es ciertas con la ma barcos de toda su flota con une también ahora un ñía detecta pasajeros incluso cua ndo el spedes; 3 la que se bos se para sus hué por primera vez jun- pecíficas, a serjería. Am lidades de los r icio de Con dentro terminado. clase Voyage : Adventure of the nuevo Serv integrados crucero ha opa totalmente to- tos en Eur ut en Europa encuentran que ofrecen hará su deb (12 boletines) s habituales Seas –que a-, el Nav i- los servicio dos o en Málag construirá de posicionad Voyager of Seas y el AM ordenTEdes PuBLicidad gator of the cos de la clase Bri- Marsella bar the Seas; 2 liance of the Seas y pasarela en contrato de Mar- lliance: el el Jewel of Bril the Seas; y 2 barcos de our of the recibido un minal (MPC T) ion: el Splend s. Todos TEAM ha la clase Vis ce Cruise Ter talar dos pa- Sea ion of the seille Proven ins Seas y el Vis un total de 59 iti- r, construir e de la ellos cubrirá n tando 22 para diseña barque de pasajeros Europa, visi sarelas de em l de cruce- nerarios por rtos. a la termina pasare- pue gama HYDRA par Dichas países y 55 datos personales lla, Francia. ros en Marse rativas en 2009. las estarán ope ás su colaboración estrechan m sus barcos en el puerto dethe Empresa .................................................................................................................................................... Actividad ............................................................................................ l y Málaga la Roya de of ntamiento de de dos primero, el Navigator rá ean y el Ayu ciudad. El 2009 realiza Royal Caribb rido presentar a la pre a n- el otoño de y el Seas, que en uceros de 5 noches-; Nombre y apellidos .............................................................................................................................. CIF/NIF ................................................................................................ Má sa laga han que ria turístic a su apuest y a la indust Málaga como base de Escapa das –cr ure of the Seas, que o, el Advent estará posiciona- segund de por la ciudad a dos de los barcos de de 2010, n- par tio- en el verano a la temporada realiza operaciones al Caribbean Interna y do durante tod Dirección ..............................................................................................................................................................................................C.P. ............................................................ la naviera. nal apu Roy ente por Má esta firmem posicionamiento laga do cruceros de 7 días. ello es el muestra de Población ................................................................................................................................................. Provincia ............................................................................................. Teléfono.................................................................... Fax ........................................................................ E-mail .................................................................................................. departamento: Operaciones Almacén Compras Comercial Administración Gerencia PaGina coLor Media PÁGina coLor Forma de pago a favor de o.L. Press, S.L. domiciliación bancaria Banco Oficina D.C. Número de cuenta nombre del banco y dirección completa:................................................................................................................................................... aviso: Los datos facilitados pasarán a formar parte de un fichero informatizado. Usted tiene derecho a acceder a esta información, rectificarla o cancelarla comunicándolo a o.L. Press, S.L. ! El pago deberá de realizarse íntegro antes de la edición del primer anuncio Rellene el boletín de suscripción Las ordenes de publicidad se gestionan de la siguiente manera: adjunto y envíelo a: 1. Envíe la orden de publicidad y realice el pago de la misma. Edif. ALBA - C/ Rosa de Lima, 1 • 28290 2. Cuando en OL PRESS tengamos constancia de la misma, Las Matas - MADRID la orden será efectiva. Tel.: (+34) 91 630 64 99 • Fax: (+34) 91 630 67 76 3. Inmediatamente, le enviaremos su factura. E-mail: marketing@olpress.es
  6. 6. e-CruisesNews Economic Impact of European Cruise Tourism Septiembre 2009 • www.crucero10.com Spain During 2008, Spanish manufacturers employed over 3,100 Direct Employment by Sector, 2008 workers, 33% of the direct jobs, to provide the cruise indus- 9,434 Jobs try with a wide range of goods. These workers were paid €98 million in compensation which accounted for nearly 32% of the direct compensation impacts 476 • Durable goods manufacturers accounted for 88% of the 3,430 5% 36% direct manufacturing impacts in Spain. Businesses in 950 10% this segment of manufacturing employed an estimated 1,209 13% 2,749 workers in 2008 primarily in the construction of 3,138 fabricated metal products and machinery. The im- 33% pacted employees in this industry received €78 million in compensation. • A little under 400 jobs were generated in nondurable 231 3% goods industries which, in turn, produced €20 million in employee income. These workers primarily pro- Manufacturing Wholesale & Retail Trade Transportation & Utilities duced food and beverage and other hotel items used and consumed on cruise ships. Hospitality Financial & BusinessServices All Other Sectors The Wholesale and Retail Trade sector employed an esti- Indirect and Induced Economic Impacts mated 950 workers, 10% of the direct employment impacts. These employees were paid wages and benefits of €17 mil- The indirect economic benefits derived from the cruise indus- lion. try result in part from the additional spending by the suppliers to the cruise industry. For example, food processors must pur- The Transportation and Utilities sector employed an esti- chase raw foodstuffs for processing; utility services, such as mated 3,430 workers, 36% of the total direct jobs, in support electricity and water, to run equipment and process raw materi- of the cruise industry. These included employees of the als; transportation services to deliver finished products to the cruise lines, truckers who deliver goods to cruise ships, and cruise lines or wholesalers; and insurance for property and tour operators that provide onshore excursions for cruise employees. Consequently, the indirect jobs are generated in passengers. Also included are employees in the power gen- virtually every industry with a concentration in those industries eration and communication industries. In aggregate these that produce goods and services for business enterprises. workers received €126 million in compensation, 41% of the direct compensation impacts in Spain. The induced economic benefits are derived from the spending activities of those directly and indirectly employed as a result An estimated 1,209 persons were employed by financial and of the European cruise industry. This spending supports jobs business service providers. These included employees of in- in retailing, the production of consumer goods, residential surance companies and agencies, advertising and market re- housing and personal and health services. search firms, computer programming companies, engineer- ing and management consulting firms, law firms and ac- As indicated in the following table, an estimated 12,963 indi- counting agencies. Their compensation totaled an estimated rect and induced jobs were generated throughout Spain by the €39 million. cruise industry in 2008. These jobs generated €382 million in employee compensation. Relative to 2007, the indirect and An estimated 476 workers were employed in hotels, restau- induced employment impacts increased by 19% and the com- rants and amusement enterprises as a direct result of passen- pensation impacts increased by 23%. ger spending as part of their cruise vacations. These work- ers were paid an estimated €14 million in wages and bene- Indirect and Induced Economic Impacts by Industry, 2007 fits. and 2008 Finally, an estimated 231 jobs were generated elsewhere in Indirect Indirect the Spanish economy, principally personal services and gov- Indirect Indirect & & ernment that yielded €17 million in income. These included & & Industry Induced Induced Induced Induced photographers, health care employees and social service Wages Wages Jobs Jobs providers among others. (Millions) (Millions) 2007 2008 Agric., Min. & Constr. 2,109 € 39 2,422 € 49 Manufacturing 2,203 € 58 2,582 € 68 Nondurable Goods 1,271 € 28 1,460 € 32 Durable Goods 932 € 30 1,122 € 36 Wholesale & Retail 1,005 € 18 1,213 € 22 Transportation & Util. 1,441 € 57 1,729 € 68 Hospitality 170 € 6 193 € 7 Finance & Business 1,593 € 51 1,913 € 62 All Other Sectors 2,411 € 82 2,911 € 106 Total 10,932 € 311 12,963 € 382 Transportation equipment includes shipbuilding, but also the manu- facture of other transportation equipment, such as automobiles, bus- es, trucks, airplanes, railroad stock and so on. G. P. Wild (international) Ltd.  Page 3  Business Research & Economic Advisors
  7. 7. e-CruisesNews Economic Impact of European Cruise Tourism Septiembre 2009 • www.crucero10.com Spain The indirect and induced impacts of cruise industry spending Total Cruise Industry Economic Impacts by Industry, 2007 generated nearly 2,600 jobs within the Manufacturing sector and 2008 during 2008, 20% of the total indirect and induced employ- ment impacts. Nearly 57% of these jobs were in nondurable Total Total Total Total Industry Wages Wages goods industries, highlighting the importance of provision- Jobs Jobs (Millions) (Millions) ing cruise ships and the impact of the induced economic im- 2007 2008 pacts. Impacted manufacturing employees were paid an es- Agric., Min. & Constr. 2,132 € 40 2,443 € 50 timated €68 million in compensation. Manufacturing 4,682 € 141 5,720 € 166 The Finance and Business Services sector accounted for Nondurable Goods 1,814 € 42 1,849 € 52 15% of the indirect and induced employment impacts and Durable Goods 2,868 € 99 3,871 € 114 16% of the compensation impacts with an estimated 1,913 Wholesale & Retail 1,603 € 29 2,163 € 39 jobs and €62 million in wages and benefits. The indirect Transportation & Util. 4,707 € 182 5,159 € 194 impacts measured in this sector are primarily concentrated in Hospitality 548 € 17 669 € 21 the insurance, legal, accounting and professional services Finance & Business 2,658 € 85 3,122 € 101 industries. All Other Sectors 2,647 € 107 3,121 € 122 The Transportation & Utilities sector in Spain benefited Total 18,977 € 601 22,397 € 693 from an estimated 1,729 indirect and induced jobs, 13% of Includes Spain employees of the cruise lines and their compensa- the total indirect and induced employment impacts. This re- tion. flects the strong inter-industry linkages within the transpor- Transportation equipment includes shipbuilding, but also the manu- tation sector, as well as, the heavy usage of a variety of facture of other transportation equipment, such as automobiles, bus- es, trucks, airplanes, railroad stock, etc. transportation services to supply businesses with their inputs and to deliver consumer goods to retail outlets. These work- Manufacturers in Spain employed 5,720 workers, 26% of the ers were paid an estimated €68 million in compensation. total jobs, and paid them €166 million in wages and benefits. Combined, the Trade and Hospitality sectors benefited from Finance and Business Services accounted for 14% of the 1,406 indirect and induced jobs, 11% of the indirect and in- total employment impacts with an estimated 3,122 jobs and duced employment impacts. The trade jobs were primarily €101 million in compensation. among wholesale trade establishments, while the hospitality Combined, the Trade and Hospitality sectors accounted for jobs were concentrated among hotels and eating and drink- 13% of the total employment impacts with just over 2,832 ing establishments. Compensation of these workers totaled total jobs and €60 in employee income. €29 million. Transportation & Utilities accounted for 23% of the total The remaining industries, which include Agriculture, Min- employment impacts with an estimated 5,159 jobs, including ing, Construction, Personal Services and Government bene- the administrative staff and crew of the cruise lines that re- fited with an estimated 5,333 jobs and €155 million in em- side in Spain. These workers received €194 million in re- ployee compensation. muneration. An estimated 5,564 total jobs, amounting to 25% of the total Indirect and Induced Employment by Sector, 2008 employment impacts were generated in the remaining sec- 12,963 Jobs tors of Spanish economy. These jobs were concentrated in the agriculture, mining, personal services and construction industries. These workers were paid €172 million in wages 2,582 and benefits. 20% 5,333 41% 1,213 9% Total Employment by Sector, 2008 22,397 Jobs 1,729 13% 1,913 15% 5,564 5,720 25% 25% 193 2% 3,122 2,163 14% 10% Manufacturing Wholesale & Retail Trade Transportation & Utilities 5,159 Hospitality Financial & BusinessServices All Other Sectors 23% Total Employment Impacts 669 3% As indicated in the following table an estimated 22,397 total jobs, comprising direct, indirect and induced employment, Manufacturing Wholesale & Retail Trade Transportation & Utilities were generated throughout Spain by the cruise industry in Hospitality Financial & BusinessServices All Other Sectors 2008. The workers who held these jobs earned €693 million in employee compensation. The total employment impacts in Thus, in Spain nearly 21 jobs were generated for every €1 mil- Spain in 2008 increased by 18% from 2007 while the total lion in direct cruise industry expenditures. Furthermore, the compensation impacts rose by 15%. average job generated by the cruise industry paid nearly €31,000 in employee compensation. G. P. Wild (international) Ltd.  Page 4  Business Research & Economic Advisors
  8. 8. e-CruisesNews Economic Impact of European Cruise Tourism Septiembre 2009 • www.crucero10.com Spain Given the direct impacts of 9,434 jobs and €311 million in employee compensation, the effective economic multipliers for the cruise industry in Spain were 2.37 for employment and 2.23 for compensation. G. P. Wild (international) Ltd.  Page 5  Business Research & Economic Advisors

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