Project Stakeholder Management [read-only] [compatibility mode]


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A lesson on how to conduct Stakeholder Management for a project in any industry. Project stakeholders are extremely important to project success. Knowing how to adequately management their expectations and influence on the project is very essential for the project manager.

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Project Stakeholder Management [read-only] [compatibility mode]

  2. 2. Poser Can you satisfy all the stakeholders that you have on your project? How important are the project stakeholders to your project? What do you do with Project Stakeholders? 10/23/2013 2
  3. 3. PROJECT STAKEHOLDER MANAGEMENT Project Stakeholder Management includes the processes required to identify the people, group or organization that could impact or be impacted by the project, to analyze stakeholders expectations and their impact on the project, and to develop appropriate management strategies for effectively engaging stakeholders in project decisions and execution. 10/23/2013 3
  4. 4. Project Stakeholder Management Stakeholder management also focuses on continuous communication with stakeholders to understand their needs and expectations, addressing issues as they occur, managing conflicting interests and fostering appropriate stakeholder engagement in project decision and activities. Stakeholder satisfaction should be managed as a key objective. It includes: • • • • Identify stakeholders Plan Stakeholder Management Manage stakeholders Engagement Control Stakeholder Engagement 10/23/2013 4
  5. 5. Stakeholder Management Process Project Management Process Group Identify Stakeholders Initiating Plan Stakeholder Management Planning Manage Stakeholder Engagement Executing Control Stakeholder Engagement Monitoring and Controlling 10/23/2013 5
  6. 6. IDENTIFY STAKEHOLDERS The process of identifying all the people, groups or organizations that could impact or be impacted by a decision, activity, or outcome of the project, analyzing and documenting relevant information regarding their interests, involvement, interdependencies, influence and potential impact on project success. Key Benefit: It allows the project manager to identify the appropriate focus for each stakeholder or group of stakeholders. 10/23/2013 6
  7. 7. Identify Stakeholders INPUT Project charter, Procurement documents, Enterprise environmental Factors, Organizational process assets TECHNIQUES Stakeholder analysis, Expert judgment, Meetings OUTPUT Stakeholder register, 10/23/2013 7
  8. 8. STAKEHOLDERS ANALYSIS MATRIX STAKEHOLDER INTEREST ASSESSMENT OF IMPACT STRATEGY Joe Fleming (Project Sponsor) Project overall objective and project earnings. High – can easily influence the project. Weekly performance report indicating project status. NUC (Regulatory body) Project activities and deliverables High – can easily influence the project. Regular updates of project activities as it is done within the confines of NUC regulations. STAKEHOLDER ANALYSIS MATRIX 10/23/2013 8
  9. 9. Stakeholder Analysis Stakeholder analysis is a technique used to gather whose interest should be taken into account throughout the project. It follows the step described below: 1. Identify all potential (key) project stakeholders and relevant information about them e.g roles, department expectations, knowledge level 2. Analyze the potential impact or support each stakeholder could generate e.g power/interest grid 3. Assess how key stakeholders are likely to react or respond in various situations in order to plan how to influence them or to enhance their support and mitigate potential negative impacts. 10/23/2013 9
  10. 10. Stakeholder Analysis – Interest Power Grid 10/23/2013 10
  11. 11. Plan Stakeholder Management The process of developing appropriate management strategies to effectively engage stakeholders throughout the project life cycle, based on the analysis of their needs, interest, and potential impact on project success. key Benefit: It provides a clear, actionable plan to interact with project stakeholders to support Project’s interest. 10/23/2013 11
  12. 12. Plan Stakeholder Management INPUT Project Management Plan, Stakeholder register, Enterprise environmental Factors, Organizational process assets TECHNIQUE Expert Judgement, Meetings, Analytical techniques OUTPUT Stakeholder management plan, Project document updates 10/23/2013 12
  13. 13. Plan Stakeholder Management Tools • Analytical Techniques The current engagement level of all stakeholders needs to be compared to the planned engagement levels required for Project success. Stakeholder engagement throughout the life cycle of the project is critical to project success Engagement level of stakeholders can be classified as follows: 10/23/2013 13
  14. 14. Plan Stakeholder Management Tools • Unaware: unaware of project and potential impacts • Resistant: Aware of project and potential impacts and resistant to change • Neutral: Aware of project yet neither supportive nor resistant • Supportive: Aware of Project and potential impacts and supportive to change • Leading: Aware of Project and potential impact and actively engaged in ensuring the project is a success. 10/23/2013 14
  15. 15. Manage Stakeholder Engagement This is the process of communicating and working with stakeholders to meet their needs/expectations, address issues as they occur and foster appropriate stakeholder engagement in project activities throughout the project life cycle. Key Benefit: It allows the project the project manager to increase support and minimize resistance from stakeholders, significantly increasing the chances to achieve project success. 10/23/2013 15
  16. 16. Manage Stakeholder Engagement INPUT Stakeholder management plan, Communication management plan, Change log, Organizational process assets O44 TECHNIQUE Communication methods, Interpersonal skills, Management skills O45 OUTPUT Issue log, Change requests, Project Management plan updates, Project documents updates, Organizational process assets updates 10/23/2013 16
  17. 17. Slide 16 O44 The project manager applies interpersonal skills to manage stakeholders' expectations. For example - Building trust - Resolving conflict -Active listening -Overcoming resistance to change Olorunleke, 2/4/2013 O45 The project manager applies management skills to coordinate and harmonize the group toward accomplishing the project objectives. For example: -Facilitate consensus toward project deliverables -Influence people to support the project -Negotiate arguements to satisfy the project needs -Modify organizational behaviour to accept the project outcomes Olorunleke, 2/4/2013
  18. 18. Control Stakeholder Engagement This is the process of monitoring overall project stakeholder relationships and adjusting strategies and plans for engaging stakeholders. Key Benefit: It will maintain or increase the efficiency and effectiveness of stakeholder engagement activities as the project evolves and it environment changes. 10/23/2013 17
  19. 19. Control Stakeholder Engagement INPUT Project management plan, Issue log, Work performance data, Project documents TECHNIQUE Information management systems, Expert judgement, Meetings OUTPUT Work performance information, Organizational process assets updates, Change requests, Project management plan Updates, Project document updates 10/23/2013 18
  20. 20. End of Presentation Thank you for listening 10/23/2013 19