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Twitter @ #SMCMelb 17.09.2014

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TwitterAU deck presented at #SMCMelb 17.09.2014

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Twitter @ #SMCMelb 17.09.2014

  1. 1. #hello September 2014 @ollywilton & @Lottorama #SMCMelb
  2. 2. PUBLIC CONVERSATIONAL DISTRIBUTED LIVE + + + [ [ Twitter is open! Twitter is Of the Moment! Twitter, Inc. | Confifidential ( ) ! Twitter is the global town square! ! Twitter can live anywhere! !
  3. 3. @TwitterAds #Live
  4. 4. @TwitterAds #Live
  5. 5. @TwitterAds #Conversational
  6. 6. @TwitterAds #Public
  7. 7. @TwitterAds | Confifidential
  8. 8. @TwitterAds | Confifidential
  9. 9. The average consumer unlocks their phone 110 times a day Source | Locket app, Oct 2013
  10. 10. 73% of all Twitter access in AU is mobile Source | Datalogix ROI Analysis for Twitter, August 2013
  11. 11. active 7am-9am 6pm-12am Spikes in data is based on weekday usage SOURCE | Twitter & Nielsen Consumer Survey, May 2014
  12. 12. Mobile reaches more moments throughout the day Desktop LATE NIGHT EARLY MORNING DAYTIME EARLY EVENING PRIME TIME Mobile phones during commute tablets are particularly popular in the evening Mobile phone Tablet Source | comScore Device Essentials UK, Jan 2013
  13. 13. Twitter, Inc. | Confidential ( 1 4 )
  14. 14. where constraint inspires creativity
  15. 15. The magic formula help CHOOSE TWO fun info
  16. 16. Not true, being informative is much more valued Exciting Funny Informative Useful Source | “Who Gives A Tweet? Evaluating Microblog Content Value”, Andre, Berntain and Luther 2012
  17. 17. Connect to brand Connect through a brand
  18. 18. Twitter, Inc. | Confidential 4 Player Card
  19. 19. @doctorwho_aus Twitter, Inc. | Confidential 4 YouTube and Vine Vine Doctor Who Australia We heart heart the TARDIS. Show us how you #iHeartHearttheDoctor
  20. 20. Confidential 23
  21. 21. Chloe @tweetinchloe This Jay Z concert is amazing! Candlestick Park in San Francisco is rockin’ right now Confidential Drive app installs Identify moments of real-time intent 24 Home Keyword targeting Mobile device targeting Geo targeting Taxi App @YourTaxiApp Jay Z has 99 problems but driving drunk ain’t one. Use #YourTaxi to get home from the Jay Z concert in San Francisco! TAXI App 4.5/5.0 stars - 2,754 ratings Promoted by Taxi App DOWNLOAD katja nelson @katja You know you're related when you accidentally put on the exact same outfit. @altabirdy
  22. 22. Confidential Taxi App Brownday Labs, Inc (999) FREE Details Reviews Related Drive app installs Identify moments of real-time intent Keyword targeting Mobile device targeting Geo targeting 25
  23. 23. Confidential Mobile app distribution Identify moments of real-time intent Keyword targeting Mobile device targeting Geo targeting 26 Home Chloe @tweetinchloe This Jay Z concert is amazing! Candlestick Park in San Francisco is rockin’ right now katja nelson @katja You know you're related when you accidentally put on the exact same outfit. @altabirdy
  24. 24. Collect data with one click Lead Generation @AmyBooth4 @CameronHerft @DG2812 @cocomajstorovic @muirendalan @shubhrpathak @danielpresnell_ @TI-conomidis @M_1tch @meganmaurice @tyscopey @monway123 @jackbuckley11 @jarrad_minchin @toddler9294 @ RyanLakhani @frazzledazzle05 @juzweezy @JGill89 @bulldogsJammer @cammo8001 @jessjbfan56 @Aussietqy @ DylanZgrajewski @aidankelleher2 @nikhiltait @stuartfaz @Danntastic @colton_kiser19 @annief7265 @freshAR @ burto8 @reynoada @wigman23 @nikhiltait @JackToohey3 @JulieJulie1542 @miamax43 @tjdaniels88 @EdStJohn2 @harlenesangha @STK82 @DanniMac06 @dktaylor10 @DjayTLC @robjclarke76 @peeyush_kerai @DARKspatial- LORD @fanquake @WizzFizzLizz @lukeyprior @craig01981 @berniedole @alicenoonan_ @dbolst @LeperHead @ nghumra @Tintin88xx @Lisafficial @DylanZgrajewski @kristyloreen @sampicken_023 @DrabbieAbbie @Shane_R2 @Broderick8896 @simonpanossian @RichardHallett8 @tassiedi @shuttleschulz @howardw46 @KennedyP16 @Scot-tyCon1975 @Than1996 @ScudTjf @sineados @gaco000 @pallaavdesai16 @RedlandCouncil @richorichie @fricky54 @LochieKinna @brendanarrow @trevorjctlive @HueyandDickfos @piazz1er @jezza9798 @zoe__flynn @Simon_Burge @teganboden @appst1 @AlyJnr @Cazzaaarr @crackerwoody @Bigjuzz @heronimous @gaco000 @RickHM @LMil-inkovic @explorergrace @MJCfan @AfifA_19 @sanabilzehra @dougie1710 @dstuart @long_mitch @_jamespattinson @SyberJ94 @fawcett29 @vyonne57 @Drummy09 @MJCfan @TheSportsFreak @azza3006 @EmmaGenockey @Lee- Hodge_77 @MrHendo33 @izapliha @TryChaseMe @Cricrajeshpk @jasonagrotis @MrGeoffreyChen @phillippp_ @ JoshuaNairn @jkazar @Pr63Patrick @marshallpascoe9 @cmnotkn @RyanMarstella @wjm59 @Henturion @MJCfan @miteshkd @bdenlow @JaiFelstead @chopchop80 @shamus_tweets @JD_Dennis_ @CricketAus @ThalangXIPhuket @bevybuggie @KRad93 @ian4764 @SillyPointRadio @djw1991 @tbipenguin @davej1080 @JohnWatkin2 @rob_al-exander @Mel_Madigan @patrick_hayes92 @dennisprice @SteveBarwick3 @dennislanga @MJCfan @umusicAU @ justinwilks1 @tarunkj @Paulie_Sav @JamesFirth8 @jimmyplunkett13 @1ebronsHairline @M_faww @marnieX3 @ mickatrevesby @iainrid86 @freshAR @smaccles23 @dodgie @vitod09 @RyanLakhani @CStanza @muzza043 @Jig-gus24 @sssthamarai @CricketDunc @Pauly444 @cocomajstorovic @suthan09 @uday7860 @Shoaibmk @breno7801 @1ebronsHairline @rvdranka @IvanMUGGA @sssthamarai @mikeyambrose @g_bodey @ojhel2003 @twintroubleTY @lilTelfer @stretchnb @kayne_shearman @sssthamarai @Rainzy20 @sushisnap @chrissanderson4 @MichLeighSmith @Moz006Phil @Chuckboat @LukeTylor @ralalani @brea1447 @nikhiltait @KateEmily21 @cevian80 @jeewan_si-toua @JamesT_says @MinChaplin @Shorty_oz @Shabirahmed123 @spookytooO @LCBrennan @sanabilzehra @ Jayden1254 @b_scarano @Spitsmore @DjayTLC @talhamd9 @manton_mob_tim @onthemurray @cqtiger111 @jez-za1995 @JackoT7 @phil0stine @RebeccaHouston1 @AimzV10 @rblionel @ellabellaa23 @sue7979 @MalteshPatil @Mattster_7 @Jodyleecollins @Matthewdisalvo @ajcsainter @mtcass123 @Gerza12 @GloverGerry @mattmiddo @ Stephengall32 @sushisnap @dylanloprese @LauraShaw19 mehransanam @pmnewton @jeewansubedi1 @kleimon5 @Fulto @melcasey8 @quietcordial @GrahamBrennan3 @il_dave87 @tomvruss @burto8 @dazlr74 @pallaavdesai16 @OutFitHealth @BrettCastlehill @gowridash @tdogs396 @simn5 @Cricrajeshpk @jones_k8 @trentslatter @scoot-ie201 @crozz23 @ChrisSalesBDM @bruceinessendon @FitznerLuke @Lindsay_V9 @dhanushk25 @StuartFone1 @ stephennoll @wotsa @peter_mcqueen @globalgallops @nickobrowno @ben_snipes_QLDe @CameronHerft @LochieK-inna @jrossjackson @jellksy @KarlyJ_Williams @himejosh13 @TwitterAU @DHartleyCFC @jonesy2195 @Woober-ries @JonnoSimpson @kingy1111 @sideoftheblue @simohalli @Ascenzo11 @tdhawkins @Rakehell1858 @bdenlow @etdcc @madeleinemallen @dannyschembri @Campbo_1990 @roha_16 @leaten2 @andrew_porter @settimoc @om-nipotenteapot @G_M_MEGHREJI @walts_12 @howii96 @shivam17july @DhIrving @readinghg @pluggerplug @tom-mccann10 @rima1008 @bigjacktubb @Luke0321 @kaatieee27 @Corey_Door @MichaelMtapping @chrismcca @ ZoneICsyd @pallaavdesai16 @CarnTheCrows_01 @MontWeeding @davidjovanov @patfootball04 @TG_Footy_Tragic @nicjohnson1 @scottmurphy14 @wjm59 @duncanj @BrileyM @carter_doc @mattty1983 @nmj1503 @Jeffmister @ Jonno_13 @Big421 @hizlop @kieran_toner @DualUmpire @Zacwiththenews @Cricrajeshpk @Ahm3dHussain @luke-breheny @d_j_j @hillier_robert @mooey1970 @Dawso26 @ncrook93 @vj_gooner @mattannetts @angkin74 @Povo- Farmer @JacobButters @Cricket_Doosra @DG2812 @RyanLakhani @CateP36 @TryChaseMe @nicholashorgan @ TheGillyPoint @anil_nepal @Japluscob @AFIexCYTE @Jiggus24 @walts_12 @Clangaa @vaishnavi_10 @thetom-davies @lesamaree @pcomer182 @JessA523 @WizzFizzLizz @sssthamarai @neerajpatel99 @TG_Footy_Tragic @ melcasey8 @hardyse @bjm152 @Macca0806 @mbodocctor @Cricrajeshpk @cricketgman @jianth @SaiPonting @ MSputore @ellilouhou @rodiddlydogg @MJCfan @scottyqldrules @HollingsY @roueenv @the_Beck_man @punt-er19922 @juliajwitherow @DanniMac06 @WillGeason @GrannySmith81 @CricketAus @What_Dya_Reckon @sdeebz @shababchow @philalvaro @catbyg @Josh_Abbott1996 @jjkvw @gmsly @scottmurphy14 @Sharpy96 @cocoma-jstorovic @twintroubleTY @ConnorJervies @bajmans @pallaavdesai16 @dream_weaves @HunterW68054463 @ pwyatt67 @tcook97 @darrynmcn @scottnotscoot @JasonDa31208920 @credid @Brewdle @thunder_67au @Lionel- Ritchie18 @Slytherinner @dantay75 @PanSam @bertswordlife @clarewillows @mrajander @aidankelleher2 @Shoai-bmk @jacintaaaa_ @Bobfromaus @SaronaSagele @JLieno55 @IRevesz @EmmaGenockey @kimmya06 @Jhughesy18 @Joseph_Swan @JamesGrahame @alex_paull @churchysfan @tyson_hall7 @jrossjackson @sut3zz @Cailyn_1 @ davidmardini @terry_lock01 @IRevesz @NAGOSNARNY @cricket_thomo @fillylilly82 @aap__rooters @hakson52 @ rickytiller @djw1991 @dksteer @DavidRStevens1 @Nathan_Sass @sssthamarai @AndrewHuynh24 @SeanyC_50 @ red010381 @vaishnavi_10 @Matthew161094 @marnieX3 @maroondah55 @talhabbasi @tarwin09 @svkali @cal-bondo @navlani_pavan @wimmerachic @leech1233 @doxy_fairy @reginald_G21 @Reece_Carter @joshwhalan @ roueenv @ShaneWare21 @_smhd @mfbeiso @MSputore @Shorty_oz @GinaBaldassarre @_bennyd @benpat11 @ TheWilliamWood @LukeDBeeby @KClarke01 @tdogs396 @cocomajstorovic @jodiebutcher @ollywilton @micka-trevesby @stiff514 @Burkey_99 @sonny_jim_ @omnipotenteapot @Yabbage @tdogs396 @zoonmattau @JacqGuldon @MrGeoffreyChen @doloresdadd @AfifA_19 @deanbarber @timmygage @jfoster88 @RasmussenLuke @NickSup-pree @stephenmore @MrHendo33 @benjimachine @jrpellis @LeeAfcb @mt_horton @RiaanMinnie156 @AustinOner @Jovsha @stapes63 @peeyush_kerai @McKellInstitute @pallaavdesai16 @Eden_Richards @natebenjidinoia @ RMurf242 @sheeply23 @shivrajrk22 @PolkinghorneL @vj241 @trevorjct @MrHendo33 @Aussie__Tiger @Its-peternewby @w_shepherd @jimmyb_baker @silverluke89 @voyagerval @pete_obrien @stazzagirl @ajherb @frit-zwilson17 @KClarke01 @NathanMJ_54 @pallaavdesai16 @RileyJM3 @tylerjames305 @prashu_29a @kingnivin @ vaishnavi_10 @pallaavdesai16 @DiscoDuck43 @ripperchamp @pallaavdesai16 @UjjwalAcharya @ajitkumarrajan @ musicman069 @petethechief @CassidyWeinman @EpiDEMIc_Mel @rantoniolli83 @squidau @pallaavdesai16 @em-freo On behalf of all Australians, congratulations to our captain on 100 Test matches. @KingCarey99 @jeewan_sitoula @JimmyDawe @VijayendiranG @pallaavdesai16 @EpiDEMIc_Mel @dazdrag-ons10 @LincolnEdmunds @bdenlow @RoweyRamone @louiscj27 @lmmsy89 @Kelly1Judy @swinga83 @tonkydream-er @TheWilliamWood @mayank_mickey16 @Nazi_MMM @DimSIMpson @Tom___14 @socktwizzle @JimmyDoolan @Shoaibmk @zeronotevenhero @T0m5ky @cabba05 @leormevans @pettersen_john @oneilvista @IanLawson15 @ little_ted74 @MJCfan @gauthamanc @EpiDEMIc_Mel @mwalshy95 @ncrook93 @vaishnavi_10 @richardfjpark @ walidmohammad51 @TanayMilindDeok @b_scarano @tomcurran22 @merichards7 @simonkeith @KittyKatDC @dock-erhutch Thousands of fans have already tweeted their messages to congratulate Michael, share yours using #congratspup today. @MichaelaSansom @jezza1995 @peeyush_kerai @AlexNicholas35 @BrettColmer @LouiseFHarris @Denise- 4Pies @atripleentendre @Dean_Eveleigh @TimMoodie @TCCI @tctsingh @hiimstevenn @AWhite1966 @ChantMLaing @AMac_25 @ATCCPV @stefanie_hz @Azaan_ @BrendonG34 @dan_10dan @_Hybriidz @MrGeoffreyChen @pjames- Twitter.com/CricketAus
  25. 25. Use the website card to drive cost effective traffic Twitter, Inc. | Confidential
  26. 26. @TwitterAds #Promoted Video Bought on a cost per view
  27. 27. @TwitterAds #Animated GIFs
  28. 28. #Beta: Rolling out over next couple of months #BuyNow on Twitter
  29. 29. @TwitterAds | Confidential
  30. 30. Twitter, Inc. | Confidential 4
  31. 31. #OwnTheMoment
  32. 32. business.twitter.com
  33. 33. @TwitterAds | Confidential #ThankYou @ollywilton September 2014

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