WHAT IS DESIGN THINKING? - SESSION 3

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MAIN TOPICS:
- Are opportunities found or made?
- How to foster your creativity?
- Introduction to Design thinking
- Your entrepreneurial journey

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This session is part of a 10-weeks course given to master students of the SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT by professor Olivier WITMEUR.

Published in: Business, Technology

WHAT IS DESIGN THINKING? - SESSION 3

  1. 1. www.solvayentrepreneurs.be WHAT IS DESIGN THINKING? SESSION 3 (out of 10) INTRODUCTION TO DESIGN THINKING This session is part of a 10-weeks course given to master students of the SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT by professor Olivier WITMEUR.
  2. 2. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR 2 •  Are opportunities found or made? •  How to foster your creativity? QUESTIONS AGENDA RESOURCES •  Introduction to Design thinking •  Your entrepreneurial journey •  Design Thinking (HBR) Desired Outcomes of the Session
  3. 3. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR DESIGN THINKING #1
  4. 4. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Design Thinking 4 “ Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match p e o p l e ’s n e e d s w i t h w h a t i s technologically feasible and what a viable business strategy can convert into customer value and market opportunity. ” - Tim Brown (Ideo)
  5. 5. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR ABC Nightline - IDEO Shopping Cart 5 Questions •  What are the main steps in the IDEO process? •  What resources do you need to make Design Thinking successful? http://www.youtube.com/watch?v=M66ZU2PCIcM (8:12)
  6. 6. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Think and act like a designer 6 See also lean startup session
  7. 7. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Identify a Design Challenge 7 Start with a problem to solve … not a predefined solution. Examples: –  How can we raise kids' awareness of the benefits of fresh food so they can make better choices? –  What global challenge do you think innovation leaders should work to solve right now? –  How might we increase the availability of affordable learning tools & services for students in the developing world? Be precise about the audience / market.
  8. 8. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Looking for a challenge and ways to find a solution 8 How? •  Leave the school / the office •  Search inspiration from around the world •  Be empathic •  Observe… just watch! Toolbox •  Never stop asking open questions and challenge the status quo •  Ask questions with the same innocence as a child. + 5 Why... + What if... + Why not... + How else can we do this... + How can we improve this...
  9. 9. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Empathy map 9
  10. 10. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Ideation 10
  11. 11. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Ideation 11
  12. 12. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Creativity / Brainstorming Basic Rules 12 Defer judgment Build on the ideas of others Encourage wild ideas Go for quantity Be visual Stay focused on the topic One conversation at a time The boss speaks first Everybody gets a turn Experts only please Do it off-site No silly stuff Write down everything
  13. 13. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR The Marshmallow Challenge 13 (6:52)http://www.ted.com/talks/view/lang/en//id/837
  14. 14. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Low fidelity prototyping: examples 14
  15. 15. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Prototyping: Build and Learn 15
  16. 16. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Design a Value Proposition 16 * Source: http://www.businessmodelalchemist.com/2012/01 EMPATHY MAP OBSERVEDESIGN WHY?WHAT? VALUE PROPOSITION CUSTOMER SEGMENT
  17. 17. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR 17 NEVER STOP WONDERING & ASKING!
  18. 18. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR A real passion for entrepreneurship education and entrepreneurs. •  Student entrepreneurs: 2x •  Full time entrepreneur: once, in a team of 5 •  Coach: 500+ projects over the last 20 years •  (Advisory) Board member in multiple new ventures •  Policy making: 2x •  Director of Solvay Entrepreneurs •  PhD in entrepreneurship in 2008 •  … never as an investor My wife (as Colombo), no kids, one dog (Vicky). 18 Olivier Witmeur (Belgian, 46)
  19. 19. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Solvay entrepreneurs is the entrepreneurship center of the Université Libre de Bruxelles. We support entrepreneurs through the development of their venture, from an idea to a successful and sustainable business. 19 Solvay Entrepreneurs
  20. 20. Entrepreneurship Course – Session 2 - 2014 © Olivier WITMEUR Let’s keep in touch! 202014%©%Olivier%Witmeur FOLLOW US ON LinkedIn.com/company/ Solvay-Entrepreneurs in Facebook.com/ SolvayEntrepreneurs f Twitter.com/ SolvayStart t SolvayEntrepreneurs.be www YouTube.com/user/ SolvayEntrepreneurs Foursquare.com/ SolvayStart

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