Sxsw 2012 trends

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Sxsw 2012 trends

  1. 1. %& "& #$ &)* !" (" # #($& +,CArole Zibi, Directrice Marketing StratEgique et Partenariats EMEA, LinkedIn-./01234565!Olivier Vigneaux, Directeur GEnEral, BETC Digital-2/7538/93053223!
  2. 2. !"!#$%&()*+%,(-$. .$/*0!$12$!(($*$3456758$29$8:;1$7<$=>92?@7>A$7>$B%CB$(+B$. DEFD$G$:5$FH1:$5@7172>$. %&$*=<17>I$5J;<$
  3. 3. $K(C(&/!$*&/$,%!%L&*)%(!$ :&#/;<=04>352?&@.53A95@9&B&C=9=05@9& :&(37D01@@8/A?&A17325@9&B&E1=0A/25@9& :&FGH"#IF%"?&.;610J&/A9K01L121J5@9& :&F2D103?&3A7501A83A9/2&/.9575@9?&!1632&M3/.3&M0543& :&%3/AM/0N30?&.1OC1=AP30&!/L@930?&Q/.3611N& C1=AP5AJ&L03@5P3A9& : H/0/9=AP3 )K=0@91A?&)K3&,A51A?&/=9*10&1C& R*1>&91&63&H2/.NS& &
  4. 4. FE$!"!#$$B($ BL$LM%+!$
  5. 5. NFN$DIGITAL DARWINISM
  6. 6. 1:5$5>@$29$O=<7>5<<$;<$=<=;?$ & & @1.539;&/AP& & 93 .KA121J;&371273 C/@930&9K/A&1=0& T& /65259;&91&/P/L9 & 3 & P/L 910$5 UF -605/A@125@& U%V"AP1C@=/2&
  7. 7. (P*%K!$*K)(*/0$LQ!LK((-$ Q10&A3>&J3A30/951A@?& 38/52&5@&/&C108/2&93.K& 91&@3AP&/&9K/AN&;1=& 239930&91&;1=0& L/03A9@WC053AP@ !#dtapscott #sxsw # SXrethinkciv
  8. 8. !L+%*K$,$)(,LKR%L&$
  9. 9. #(Q$+L&(&$$Q(+LP(!$,$M)LC)*P!$
  10. 10. NDN$YOU ARE WHERE YOU ARE IT’S ALL ABOUT SOCIAL DISCOVERY
  11. 11. 0LR$*)( #B()($0LR$*)($ « )K3&L1>30&1C& 21./951A&8/N3@& 9K3&=@30&C332& K3W@&5A&9K3& 85PP23&1C&9K3& >102PT »& & -X132@58NK/5& U%Y623AP0&&
  12. 12. )(&/%&C$!1;41=3<$S$!J!#$$T);>U$V;?V=?;15<$1:5$;T2=>1$29$O=WW$X2>$;$FNFEE$<V;?5Y$;$3;417V=?;4$154T$:;<$2>$1:5$<2V7;?$85O$OZ$;>;?ZW7>A$V2>654<;172><$;V42<<$871154I$[;V5O22U$;>@$O?2A<!""
  13. 13. &L#$&&+1=2P&/A;&1C&9K3@3&@9/09=L@&/AP&9112@&603/N&9K01=JK&9K3&.50.23&1C&J33N@&/AP&A30P@Z&&
  14. 14. *$PLP(&$#%B$P0!(K[-$ )K3&8183A9@&5A&;1=0&P/;&>K303& ;1=[03&=A03/.K/623T&+K303&9K3&1A2;& L30@1A&;1=&./A&.1AA3.9&>59K&5@&;1=T& +K303&;1=&J39&9K3&9583&/AP&@L/.3&91& J1&5A@5P3T&)1&03C23.9T&)1&P5@.1730T&)1& @;A9K3@543&/AP&.03/93T&)1&.183&K183T& )K3@3&8183A9@&/03&9K3&1A3@&>K3A& ;1=&6=52P&;1=0&5AP3A959;?&C10&9K3& .03/951A&1C&@32CT&& -/8630./@3& &
  15. 15. N]N$HAPPINESS IS THE NEW CURRENCY BACK TO TRUE INTIMACY
  16. 16. %&%P*+0$%!$/(K%CB$
  17. 17. B($*C($L[$(PL%L&!$ " )*"&!""$&Q,#& I(,%"$&F#"F%& R1=0&25C3&5@&A19& 5A9303@95AJ&91&3730;1A3& 1A&9K3&5A930A39&6=9& ;1=0&25C3&5@&03/22;& 5A9303@95AJ&91&;1=0& 81@9&2173P&1A3@S& & /;65$P247>I$+2N[2=>@54$;>@$ +(L$29$M;1:$S@;65T247>$
  18. 18. M*B$^:5$;7T$29$<2V7;?$>51824U$M;1:$7<$12$O47>A$7>17T;VZ$O;VU$12$1:5$#5OI$871:$;$9475>@$?7T71$29$F_E$:5$327>1$7<$12$^<:;45$T245$945`=5>1?Z$871:$1:5$3523?5$Z2=$?265$1:5$T2<1Ia$ S@;65T247>$
  19. 19. NbN$BEAUTIFYING THE WEB
  20. 20. 67<=;??Z$V2T35??7>A$c$;5<1:517V;??Z$ <5><71765$;33<$
  21. 21. #B*$Q(*R0$P(*&!d$PLQ%K($*&/$MBLL!$[R!%L&$ « ;U5$;>$299?7>5$;V17671Z$;>@$ T;U5$71$T245$?7`=7@$2>$?7>5$ %>1549;V5$<:2=?@$O5$1:5$T2<1$ O5;=179=?$32<<7O?5I$02=4$3:2>5$ 7>$Z2=4$32VU51$7<$7T35VV;O?Z$ V4;915@$!2$<:2=?@$O5$Z2=4$ ;33< »$ $ $ Q5>$!7?O54T;>>$$ [2=>@54$S$M7>1545<1$
  22. 22. #B*$Q(*R0$P(*&!d$MK*0[RK$ :545e<$;$O7A$@799545>V5$O51855>$T;U7>A$A;T5<$;>@$ T;U7>A$1:7>A<$3?;Z9=?$f92=4<`=;45$7<$&L$;$A;T5$ /5>>7<$+428?5ZI$V2N92=>@54$[2=4<`=;45$ S@5><$f!"(;<Z824?@$f!"!#$
  23. 23. #B*$Q(*R0$P(*&!d$*g($B($ Q(!$L[$QLB$#L)K/<$ Q(]MH,F#$^& & R)*"&I1865A/951A&1C&L05A9&5P3/2& >59K&03/2&9583&>36S& & R605AJ&9K3&63/=9;&1C&L05A9& 91J39K30&>59K&9K3&L1>30&1C&9K3& +36TS& & P7U5$PV+=5$ P*)%*$MLML,*$
  24. 24. N.N$Attention marketplace : ÜBER CURATION
  25. 25. « L/;5AJ&/993A951A&91&1A3&9K5AJ&/9&/&9583&@338@&>/;&911&6105AJ »& -605/A@125@& U%V"AP1C@=/2&
  26. 26. +*MR)%&C$B($*(&%L&$)(hR%)(!$Q(()$+R)*%L&$*&/$Q%CC()$!L)%(!$$ STORYTELLING
  27. 27. =O()N+R)*L)!$X#%()iK%Y$I$79$Z2=j65$5654$45N185515@$<2T51:7>AI$24$32<15@$2>$05?3I$24$847115>$;$456758$2>$*T;W2>$k$1:5>$Z2=j45$;?45;@Z$V=4;17>A$02=$l=<1$@2>j1$1:7>U$29$71$1:;1$8;Z$k$Z51" !(,($)L!(&Q*RP$ +(L$;>@$[2=>@54$29$P;A>79Z>51$$
  28. 28. B($()*$L[$,%!R*K$!124Z$5??7>A$ #"$5A@9/J0/8&5@&A19& /61=9&LK191@?&59W@& /61=9&83@@/J3@T& %K1=2P&63&5A@L505AJ& C10&60/AP@T »" <375A&%;@9018?&& Q1=AP30&]A@9/J0/8& -<375A&U%YLK1918/P&
  29. 29. NmN$BRANDS AS PATTERNS
  30. 30. )(/%[%&%&C$Q)*&/$+L&!%!(&+0$ « *$O4;>@$3;1154>$7<$T245$ 1:;>$:28$;$O4;>@$?22U<$%1$7<$ V2:545>1$;>@$V2><7<15>VZ$ O51855>$:28$1:5$O4;>@$;V1<$I$ ?22U<$;>@$45<32>@<$ 265417T5 »$ $ « Q4;>@$<:2=?@$O5$7154;1765$ 1:42=A:$7>1549;V5<$;>@$>21$ l=<1$1:5$V2><7<15>VZ$29$;$ T5<<;A5 »$SP;4V!:7??=T$f!J3;1154><$P51:2@V2T$
  31. 31. :5$<145>A1:$29$M;1154><$ M/9930A@&/03&619K&/P/L9573& /AP&.1K303A9?&& 9K3;&/03&83810/623&/AP& @95.N;?&& )K3;&.03/93&63253C&/AP&90=@9T& &
  32. 32. R>7`?2I$!T;??$=>7`=5$342l5V1<$1:;1$O5V2T5$122?<$924$1:5$=<54$$ R>7`?2j<$@7A71;?$ V2TT=>7V;172>$7<$;$V2??5V1765$ =A5_21.N& 3;1154>$29$354<2>;?$ 5J345<<72><$?7U5$1:5$ 354<2>;?$5J345<<72>$1:;1$7<$ ;V:7565@$1:42=A:$V?21:7>A$ V:27V5$ G5YL2/;& E=8L& +503&
  33. 33. N_N$INVISIBLE TECHNOLOGY
  34. 34. nV;?T$15V:>2?2AZn$$« 5A75@5623&5A930C/.3@&905JJ30@&/.951A » #ambercase #sxsw
  35. 35. B($#(($!BLR()$
  36. 36. K765<V47O5I$5>;O?5<$:;>@84717>A$ ;>@$627V5$12$@7A71;?$:5$?765<V47O5$35>$OZ$M53<7$V45;15<$>58$V2>>5V172><I$7>154;V172><$O51855>$@7A71;?I$3523?5$;>@$342@=V1<$f!"!#$f353<7V2$$
  37. 37. BL#$P*&0$C%KK(!-$
  38. 38. THE FUTURE OF WORK
  39. 39. !1;41$=3$:71<$T;7><145;T$
  40. 40. « %[$0LR$*)($M)LR/$L[$0LR)$Q(*$ %$P(*&!$0LR$K*R&+B(/$LL$ K*( »$M;1:I$8;<$?;=>V:5@$7>$DEFE$;9154$1:5$&265TO54$45?;=>V:$M;1:$D$85>1$942T$_EEg$12$DP$=<54<$M7>1545<1$?;=>V:5@$7>$T;4V:$DEFE$O=1$Q(+*P($Q%C$7>$T;4V:$DEFD$
  41. 41. ^B5$9=1=45$O5?2>A<$12$>51824U54<a$$$N$)57@$B299T;>$
  42. 42. *$>58$24A;>7<;172>$C;T7>A$<:2=?@$7><3745$974T$24A;>7<;172><$d$$ $7><1;>1$955@O;VU$$ $V2><1;>1$7T34265T5>1$$ $V22354;172>$$ $<V247>A$<Z<15T$ $o2Z$$ Q7>A$C24@2>$M;41>54$g?57>54$ M54U7><$+;=975?@$c$QZ54<$ f!"A;T79Z$fQ7>AC24@2>$
  43. 43. NFEN$A NEW SOCIAL DEMOCRACY
  44. 44. B($_$347>V73?5<$29$>51824U5@$ 7>15??7A5>V5$$ .199& $1A&)/L@.199&-P9/L@ 5.@& F= 9K10&1C&G/.01>5N5A18
  45. 45. :5$L&($P%&R($?5;@54$ & A9 3225J3A.3 « !39>10N3P&5 & &A3 >&C108&1C 2;& 2 3/P@&91&/ /A9 > 59K&.1A@9 23 /P30@K5L?& »& .K/AJ5AJ &23/P30@ -P9/L@.199& U%Y039K5AN.57 &
  46. 46. /(PL+)*%(!$(PML#()(/$Q0$ !L+%*K$ ]C&@1.5/2&83P5/& 3Y5@93P?&& >3&A3730&>1=2P [73&& 5A7/P3P&]0/_T& F2&J103& -/2J103&
  47. 47. C((g!$L$)R&$[L)$M)(!%/(&-$ 5/& .5 /2&83P )K3&@1 C&9K3& & LK /@3&1 @5A.3&`aab? 9?& 3& 5A 930A3 0;61P;&/62 3 & >K/9W@ 8 /P3&37 3&/A&1A25A3 & C10&L2 A3Y9&5@& 9 9 1&.03/ 9/951A&1C& / 91&9/N 9108@& 3L03@ A959; ! 3A 3 0 5P3 1A&9K3 &/&0123& 9K350& &L @.3A3 12595./2& T"$%&% & " -@L/0N30&
  48. 48. :;>U$Z2=$

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