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Content Strategy & UX

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Things I have learned at the ConfabUK conference in March 2013

Published in: Design, Technology, Education
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Content Strategy & UX

  1. 1. USER CENTERED DESIGNOF DIGITAL EXPERIENCES@olivierrenard1
  2. 2. What iscontent strategy
  3. 3. Content Strategy is not only about the what …
  4. 4. … but also about theWhyFor whomWhenHowWith what meansWhereHow oftenWhat next4
  5. 5.  Processes Governance5And how all content is managed
  6. 6. failMost organisations & sitesto provide content adequately
  7. 7. 7# Content streams Devices Directions
  8. 8. 8
  9. 9. 9navigation & searchdesigntechnologycontentContentfirst
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. Nice,but how can we use this inUser Experience or Information Architecture
  16. 16. Multi-disciplinaryteam
  17. 17. UX Content StrategyUnderstandExploreDefineBuild• Content audit (ROT)• Stakeholder agendas• Current style guide• Content owners• Content readability• Workflow and timelines• Search analytics• Metadata integrity• Legal requirements• Translation requirements• Channel requirements• Accessibility requirements
  18. 18. 19Well writtenNot well writtenRelevantNot relevantForget itForget itYes, Please!ImproveAudun Rundberg –http://www.slideshare.net/audunrundberg/confab-london-audun-2013
  19. 19. 20
  20. 20. UX Content StrategyUnderstandExploreDefineBuild• Messaging hierarchy• Workflow design• Page tables• Role descriptions• Content attributes• Editorial calendar• Metadata schema• Content migration specs
  21. 21. 22Source: Braintraffic
  22. 22. And what about prototyping?23Sketching(paper)Prototype(html)Mockup(e.g. Axure, Adobe)
  23. 23. UX Content StrategyUnderstandExploreDefineBuild• Core messaging• Workflow design• Style guide• Role descriptions• Topics / Transactions• Editorial calendar• Governance guidelines• Content migration specs
  24. 24. Source: Braintraffic
  25. 25. 26That’s itFor now - @olivierrenard

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