Slides of the speech I gave at Social TV World Summit 2012 on the challenges Social TV represents for Entertainment and Production industry...

1. 2nd Screen – A Producer’s
Perspective
Agony and Ecstasy
© Endemol Worldwide Brands 2012 – Olivier Gers

2. …etc
Endemol is the largest independent
television production company in the world,
with subsidiaries and joint ventures in 31
countries.
Endemol has a growing library of over 2300
formats (across genres including
entertainment, reality TV, game shows,
animation, comedy and drama).
Endemol annually produces 10,000 hours of
content across genres
© Endemol Worldwide Brands 2012 – Olivier Gers

3. The rise of social media
© Endemol Worldwide Brands 2012 – Olivier Gers

4. The rise of ‘smart devices’ in the
living room
© Endemol Worldwide Brands 2012 – Olivier Gers

5. Of course,
this is
becoming
“normal”
to future
audiences.
http://www.youtube.com/watch?v=APE8M9MeOWA

7. © Endemol Worldwide Brands 2012 – Olivier Gers

8. Social
© Endemol Worldwide Brands 2012 – Olivier Gers

9. Anti-social
© Endemol Worldwide Brands 2012 – Olivier Gers

10. The New Social?
© Endemol Worldwide Brands 2012 – Olivier Gers

11. Our philosophy
11
© Endemol Worldwide Brands 2012 – Olivier Gers

12. MULTI PLATFORM
PERSONALIZED
CONVERSATIONAL
APPS & WIDGETS
SOCIAL NETWORKS
PARTICIPATORY
REAL TIME
©David Wesson - 2012 Core elements of social TV

13. © Endemol Worldwide Brands 2012 – Olivier Gers

14. © Endemol Worldwide Brands 2012 – Olivier Gers

15. © Endemol Worldwide Brands 2012 – Olivier Gers

16. Findings
© Endemol Worldwide Brands 2012 – Olivier Gers

17. We need to make
sense of it all…
?
© Endemol Worldwide Brands 2012 – Olivier Gers

18. ©Value Partners 2012

19. More than 85
companies now
working on the
We have an
space
(http://www.Lostremote.Com/social-tv-companies/) app bug
(Broadcast magazine May 18th 2012)
We need to work Let’s not kill the
on open source goose with golden
solutions eggs before it lays
© Endemol Worldwide Brands 2012 – Olivier Gers

20. © Dontbethatguyfilms – 2012 - http://www.youtube.com/watch?v=Fzo_5q_dhIM

21. FIN…
@oliviergers
© Endemol Worldwide Brands 2012 – Olivier Gers