Retail on wheels

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Retail on wheels

  1. 1. Organizations have only two functions, one ismarketing and other is innovation. – PETER F.DRUCKER
  2. 2. • Innovation in business.• Retail on wheels concept.• Size and consumption of Indian rural retail market.• Saturation in urban market.
  3. 3. •RURAL INDIA A RETAIL HOTSPOT.• BUYING @ ZERO SEARCH COST• AWARENESS OF EMERGING FASHION TRENDS• EASY SEARCH OF COMMODITIES•SELLING GOODS AT AFFORDABLE RATES.
  4. 4. To offer our customers, the best product atan affordable price AND at their doorsteps
  5. 5. FEATURES OF CARAVANA-Z items @affordable price.Initially, we would offer offers/ discounts to attract peopleWe focus specially those areas which lack transport communication.Damage return/ defective return facility availableThe vehicle visits a specific area thrice a weekAlloy wheels of the vehicles make it cheap and of light weight.Complimentary items for kidsWe sell to small retailers too.We provide free consultation for emerging fashion trends, health(diet).As we are in a new business, we would initially hire local sales personnel which willprovide job to the villagers.
  6. 6. ITEMS• Apparels.• Packed food items• Soft drinks and ice-creams• FMCG and daily use products• Mobile recharge coupons and easy recharge.• Grocery items.
  7. 7. • TO ENTER URBAN MARKET• TO MAKE ALL VEHICLES FULLY A.C.• TO OPEN EDUCATION CENTRES FOR RURAL INDIA AS A PART OF C.S.R.• USE OF BIODIESEL AS FUEL TO SAVE GREEN ENVIRONMENT
  8. 8. COMPETITOR ANALYSIS C Barriers to entry ( huge transportation cost) Bargaining power of vendors Competitive rivalry ( mostly kirana shops, caravan – a competitive advantage ) Threat of superior formats ( people are accustomed to buying from one place)
  9. 9. ENVIRONMENTAL ANALYSISTechnology (use of alloy wheels, bio diesel)Social ( providing employment, communication )Economic ( income pattern)Socio-cultural factors - population growth, education and age group - social taboos - lifestyle
  10. 10. • Practical and Price Sensitive• Innovative ideas• Marketing mix
  11. 11.  Money Man Machine
  12. 12. Low maintenance Virgin markets cost Elimination of wholesalers for travelling cost forlocal kirana shops customers
  13. 13. Retail MixSegmentation Targeting Positioning
  14. 14. SegmentationDemographic Socio cultural
  15. 15. PositioningAdvertisement Visual Merchandise Caption
  16. 16. Critical IssuesThe main challenges in rural marketing are :Channel managementPromotion and communicationPoor infrastructureUneconomical market sizeDiverse socio-economic Consumer profile

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