The first guide of its kind--originally published in 2007--based on an actual independent hip hop LP release in the (then, and still) brave new world of digital music marketing. Getting your music distributed, marketed, reviewed, and PAID is no easy task. This blue print should help. It's as relevant now in 2016 as it was a decade ago. It's a working blueprint I used to launch this and other records and digital music products, and includes marketing strategy, print and radio publicity and advertising, traditional retail and digital distribution, social media and viral marketing / videos. It's been downloaded, embedded, and used hundreds of thousands of times from different sites all over the internet; I hope it helps you too. Good luck! And never stop chasing the dream -- but don't go broke giving chase: READ THIS FIRST!.