ContinuousExperiences   Oliver Weidlich   Director of Design & Innovation            5 Sept 2011
@oliverw
“We help companies create great mobile    experiences”
“The whole isgreater than the sum of       the parts”
“The experience isgreater than the sum of     the devices”
“The experience isgreater than the sum of     the devices”
ContinuousExperiences
Continuous Experiences  are supported by integratedservices across devices whose design is true to each devices    size, i...
Continuous Experiences  are supported by integratedservices across devices whose design is true to each devices    size, i...
Continuous Experiences  are supported by integratedservices across devices whose design is true to each devices    size, i...
Continuous Experience1. Seamless Sync: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5...
1. Seamless    Sync
1. Seamless SynchSynched via  Internet
1. Seamless Synch Push SyncedThick Client App
1. Seamless Synch Data &Metadata
1. Seamless Synch      Benefit:Customer’s data is alwaysthe same across devices
2. Appropriate   Features
2. Appropriate FeaturesFunctional not justDistributed
2. Appropriate Features   Benefit:The customer finds focus and utility
3. Consistent   Design
3. Consistent Design      Benefit:  The customer enjoysfamiliarity and ease of use
4. Optimised Interaction
[Insert Josh’s Slides Here]
4. Optimised Interaction        Benefit:The customer can engage in    an appropriate way
5. RespectPersonalisation
ChannelDevice  ID
5. Respect Personalistion        Benefit:    The customer’s keypreferences are consistent,but the experience is tuned
6. OS/Device/App Integration
6. OS/Device/App Integration        Benefit:The customer can extend the service and incorporate into        other activities
Bad Example:   Kindle
Native App   Web App
iPhone / iPod Touch
Mac App
Good Example:    TripIt
iPhone / iPod Touch
Beyond Apple
Continuous Experiences  are supported by integratedservices across devices whose design is true to each devices    size, i...
Continuous Experience1. Seamless Syc: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5....
Seek Value Through InteractionValue is created at the point where the service is both consumed & produced
Thanks   Oliver Weidlich   Director of Design & Innovationoliverw@mobileexperience.com.au         0411551561          @oli...
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
Continuous Experiences by Oliver Weidlich for Swipe Conference 2011
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Continuous Experiences by Oliver Weidlich for Swipe Conference 2011

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My presentation from Swipe 2011 on the key aspects of designing a good Continuous Experience

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Continuous Experiences by Oliver Weidlich for Swipe Conference 2011

  1. 1. ContinuousExperiences Oliver Weidlich Director of Design & Innovation 5 Sept 2011
  2. 2. @oliverw
  3. 3. “We help companies create great mobile experiences”
  4. 4. “The whole isgreater than the sum of the parts”
  5. 5. “The experience isgreater than the sum of the devices”
  6. 6. “The experience isgreater than the sum of the devices”
  7. 7. ContinuousExperiences
  8. 8. Continuous Experiences are supported by integratedservices across devices whose design is true to each devices size, interaction & usage
  9. 9. Continuous Experiences are supported by integratedservices across devices whose design is true to each devices size, interaction & usage
  10. 10. Continuous Experiences are supported by integratedservices across devices whose design is true to each devices size, interaction & usage
  11. 11. Continuous Experience1. Seamless Sync: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5. Respect Personalisation6. OS/Device/App Integration
  12. 12. 1. Seamless Sync
  13. 13. 1. Seamless SynchSynched via Internet
  14. 14. 1. Seamless Synch Push SyncedThick Client App
  15. 15. 1. Seamless Synch Data &Metadata
  16. 16. 1. Seamless Synch Benefit:Customer’s data is alwaysthe same across devices
  17. 17. 2. Appropriate Features
  18. 18. 2. Appropriate FeaturesFunctional not justDistributed
  19. 19. 2. Appropriate Features Benefit:The customer finds focus and utility
  20. 20. 3. Consistent Design
  21. 21. 3. Consistent Design Benefit: The customer enjoysfamiliarity and ease of use
  22. 22. 4. Optimised Interaction
  23. 23. [Insert Josh’s Slides Here]
  24. 24. 4. Optimised Interaction Benefit:The customer can engage in an appropriate way
  25. 25. 5. RespectPersonalisation
  26. 26. ChannelDevice ID
  27. 27. 5. Respect Personalistion Benefit: The customer’s keypreferences are consistent,but the experience is tuned
  28. 28. 6. OS/Device/App Integration
  29. 29. 6. OS/Device/App Integration Benefit:The customer can extend the service and incorporate into other activities
  30. 30. Bad Example: Kindle
  31. 31. Native App Web App
  32. 32. iPhone / iPod Touch
  33. 33. Mac App
  34. 34. Good Example: TripIt
  35. 35. iPhone / iPod Touch
  36. 36. Beyond Apple
  37. 37. Continuous Experiences are supported by integratedservices across devices whose design is true to each devices size, interaction & usage
  38. 38. Continuous Experience1. Seamless Syc: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5. Respect Personalisation6. OS/Device/App Integration
  39. 39. Seek Value Through InteractionValue is created at the point where the service is both consumed & produced
  40. 40. Thanks Oliver Weidlich Director of Design & Innovationoliverw@mobileexperience.com.au 0411551561 @oliverw

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