DT Essentials - How to connect with your customers

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Challenge
! Customers are often frustrated with how
corporates communicate with them
! Corporates have difficulties to identify
value propositions when they approach
their customers
The presentation gives you a high-level overview how to actively engage with your customers.

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DT Essentials - How to connect with your customers

  1. 1. DesignThinkingEssentials CUSTOMER CONNECT HOW TO ACTIVELY CONNECT WITH YOUR CUSTOMERS ADAPT OR DIE VENTURES LTD Donnerstag, 31. Oktober 13 PROCESS TEAM
  2. 2. ADAPT OR DIE Ventures Ltd Challenge ! Customers are often frustrated with how corporates communicate with them ! Corporates have difficulties to identify value propositions when they approach their customers DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 2 ADAPTORDIEVENTURES2013
  3. 3. ADAPT OR DIE Ventures Ltd Active connection DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 3 ADAPTORDIEVENTURES2013
  4. 4. ADAPT OR DIE Ventures Ltd Active listening The possibility that customers do engage is three times higher if the company is reacting on customers’ suggestions DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 4 ADAPTORDIEVENTURES2013
  5. 5. ADAPT OR DIE Ventures Ltd Transparency Customers’ reaction increases by 6% if companies communicate their knowledge and ideas DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 5 ADAPTORDIEVENTURES2013
  6. 6. ADAPT OR DIE Ventures Ltd Appreciation The chance that a company will give a well-known customer feedback on his feedback / idea is 7% higher than if the customer is not yet known. However, the unknown one won’t come twice! DESIGN THINKINGESSENTIALS Donnerstag, 31. Oktober 13 6 ADAPTORDIEVENTURES2013
  7. 7. DT is changing your habits... ADAPT OR DIE VENTURES LTD Trojan House Top Floor 34 Arcadia Avenue London N2 2JU Office Essen Tommesweg 68 45149 Essen www.adaptordie.me Donnerstag, 31. Oktober 13 Office Heidelberg Waldhofer Straße 100 69123 Heidelberg

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