PLANNING TRENDS
PRESENTATION
OCTOBER 2010
TREND #1
COLLECTIVE BUYING
POWER
DAILY DEALS SITES
REPRESENT “THE BIGGEST
FLURRY OF E-COMMERCE
INNOVATION SINCE SINCE
AMAZON & EBAY. ”

- NEW YORK TMES
CONSUMERS BENEFIT
ACCESS TO EXCLUSIVE DAILY DEALS

RETAILERS BENEFIT

THEY DON’T PAY TO FEATURE,  IT ONLY
COSTS THEM WHEN ...
TABBAO’S PROMOTION WITH
SMART SOLD 250 CARS AT A
23% DISCOUNT IN 3 HOURS
ON AVERAGE,  1 SMART CAR
PER DAY IS SOLD IN CHINA
GROUPON’S PROMOTION
WITH GAP

ATTRACTED 44OK SIGN-UPS
& GENERATED $11 M
GRO

C‘. .oII<"L‘1‘I“'C

  

     

""°'II
LAUNCHED IN zoos,  2o1o PROJECTED

REVENUE $3OOM+

COVERS 65 MARKETS IN N.  AME...
THERE ARE OVER 130 DAILY
DEAL SITES OPERATING
ACROSS THE USA

JETSETTER -93  i
O
GROUP BUYING SITES ARE
NOT A NEW IDEA
M| CROSOFT’S MERCATA &
LETSBUYIT IN THE UK WERE
UNABLE TO MAKE THE
MODEL WORK
“THE BUSINESS MODEL IS
AT THE NEXUS OF THE
ECONOMIC DOWNTURN AND
THE RISE OF SOCIAL
MEDIA. ”

- NEW YORK TMES
THE DESIRE TO SEEK DEALS

&
THE ABILITY TO SHARE THEM
WHAT OPPORTUNITIES ARE
THERE FOR BRANDS TO
UTILISE COLLECTIVE BUYING
POWER BEYOND DRIVING
RETAIL FOOTFALL?
THE MODEL’S SUCCESS IS
PREDICATED ON ACCESS TO
A LARGE AUDIENCE.  BUT
THEY’RE NOT THE ONLY
ONES WITH ACCESS
MEDIA BRANDS “HAVE BEEN
RECOMMENDING GOODS
AND SERVICES TO YOUR
COMMUNITIES FOR A LONG
TIOME AND THEY TRUST

Y U-ll

- BUS...
.. .AND WHAT ABOUT
CHARITIES?
TREND #2
CONSTRUCTIVE
LEISURE
WE THINK WE HAVE NO TIME
BUT THIS | SN’T TRUE
“FREE TIME HAS MAINLY
BEEN SOMETHING TO BE
USED UP RATHER THAN
USED. ”

- CLAY SHIRKY
TV HAS CROWDED OUT OTHER
FORMS OF SOCIAL
INTERACTION & PARTICIPATION
SOMEONE BORN IN 1960 HAS
WATCHED 5 1/2 YEARS OF TV IN...
“WHEN SOMEONE BUYS A TV,  THE
NUMBER OF CONSUMERS GOES UP BY
ONE,  BUT THE NUMBER OF
PRODUCERS STAYS THE SAME. 

WHEN SOME...
“WE ARE LESS MOTIVATED BY
CARROTS & STICKS THAN BY THE
PLEASURE OF DOING THINGS FOR
THEIR OWN SAKE. ..

BECAUSE THEY’RE IN...
WIKIPEDIA’S ARTICLES, 
EDITS & ARGUMENTS
REPRESENT 1OO MILLION
UNPAID HOURS OF HUMAN
LABOUR
MILLENNIALS ARE THE
MOST CIVIC MINDED
GENERATION SINCE THAT OF
THE 305 & 40s

57% HAVE VOLUNTEERED IN
THE LAST MONTH
“THE WORLD’S EDUCATED
POPULATION MAY HAVE AS
MANY AS A TRILLION HOURS
OF FREE TIME PER YEAR TO
CONTRIBUTE. ”

- CLAY SHIRKY
HOW CAN BRANDS HELP US
USE OUR LEISURE TIME
MORE CONSTRUCTIVELY?
ENERGWILLE FROM CHEVRON 3. THE
FEQNO

    

  
   

1,'. "'? II“.   

   

0-——

5 S. ’IEX; '§? I.‘. Z?E§E. ’iI§55£'§. §n‘...
TREND #3
PLATFORM BRANDS
“IF YOU’RE NOT A
PLATFORM YOU’LL BE
COMMODIT| ZED. ”

- FRED WILSON,  UNION SQUARE VENTURES
OVER 57,000 DEVELOPERS
HAVE A VESTED INTEREST
IN THE CONTINUING
SUCCESS OF APPLE’S APP
STORE
CONSUMERS BENEFIT
APPS MAKE THEIR PHONES MORE USEFUL

DEVELOPERS BENEFIT
THE APP STORE PROVIDES LARGE-SCALE
DISTRIBUTION &...
GOOGLE
AMAZON
EBAY
ETSY. ..
HOW DO YOUR BRANDS
PROVIDE PLATFORMS?  FOR
OTHER BUSINESSES OR
CONSUMERS?
IT IS IN CHARITIES’
INTERESTS TO SOLICIT
DONATIONS VIA VIRGIN
MONEY GIVING BECAUSE IT
TAKES NO COMMISSION
TREND #4
WHITE RAP
at
r 
0 1 no ~. .1I .1 ll
3 4.
u .  A4. 1
.  I/ 
T I _ . 
on .  1..  , 4, .  _ _ I
L 1 .  . .  ..  A 5
RIP.  ..  .5 .  7 E...
TME FOR A NEW IDEA?
ME @0L| VEREGAN
BLOG | DEAMAGP| E.TUMBLR. COM
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Planning Trends October 2010

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Planning Trends October 2010

  1. 1. PLANNING TRENDS PRESENTATION OCTOBER 2010
  2. 2. TREND #1 COLLECTIVE BUYING POWER
  3. 3. DAILY DEALS SITES REPRESENT “THE BIGGEST FLURRY OF E-COMMERCE INNOVATION SINCE SINCE AMAZON & EBAY. ” - NEW YORK TMES
  4. 4. CONSUMERS BENEFIT ACCESS TO EXCLUSIVE DAILY DEALS RETAILERS BENEFIT THEY DON’T PAY TO FEATURE, IT ONLY COSTS THEM WHEN CONSUMERS REDEEM THE OFFER (& THEY TYPICALLY SPEND 50-60% MORE THAN THE VALUE OF THE PROMOTION) INTERMEDIARIES BENEFIT TYPICALLY TAKING 30-50% OF REVENE GENERATED BY THE PROMOTION
  5. 5. TABBAO’S PROMOTION WITH SMART SOLD 250 CARS AT A 23% DISCOUNT IN 3 HOURS ON AVERAGE, 1 SMART CAR PER DAY IS SOLD IN CHINA
  6. 6. GROUPON’S PROMOTION WITH GAP ATTRACTED 44OK SIGN-UPS & GENERATED $11 M
  7. 7. GRO C‘. .oII<"L‘1‘I“'C ""°'II LAUNCHED IN zoos, 2o1o PROJECTED REVENUE $3OOM+ COVERS 65 MARKETS IN N. AMERICA, 14 IN EUROPE GLOBAL SUBSCRIBER BASE OF 13M+ TURNS AWAY 7 COMPANIES FOR EVERY 1 IT WORKS WITH & HAS A 6 MONTH WAITING LIST
  8. 8. THERE ARE OVER 130 DAILY DEAL SITES OPERATING ACROSS THE USA JETSETTER -93 i O
  9. 9. GROUP BUYING SITES ARE NOT A NEW IDEA M| CROSOFT’S MERCATA & LETSBUYIT IN THE UK WERE UNABLE TO MAKE THE MODEL WORK
  10. 10. “THE BUSINESS MODEL IS AT THE NEXUS OF THE ECONOMIC DOWNTURN AND THE RISE OF SOCIAL MEDIA. ” - NEW YORK TMES
  11. 11. THE DESIRE TO SEEK DEALS & THE ABILITY TO SHARE THEM
  12. 12. WHAT OPPORTUNITIES ARE THERE FOR BRANDS TO UTILISE COLLECTIVE BUYING POWER BEYOND DRIVING RETAIL FOOTFALL?
  13. 13. THE MODEL’S SUCCESS IS PREDICATED ON ACCESS TO A LARGE AUDIENCE. BUT THEY’RE NOT THE ONLY ONES WITH ACCESS
  14. 14. MEDIA BRANDS “HAVE BEEN RECOMMENDING GOODS AND SERVICES TO YOUR COMMUNITIES FOR A LONG TIOME AND THEY TRUST Y U-ll - BUSINESS INSIDER
  15. 15. .. .AND WHAT ABOUT CHARITIES?
  16. 16. TREND #2 CONSTRUCTIVE LEISURE
  17. 17. WE THINK WE HAVE NO TIME BUT THIS | SN’T TRUE
  18. 18. “FREE TIME HAS MAINLY BEEN SOMETHING TO BE USED UP RATHER THAN USED. ” - CLAY SHIRKY
  19. 19. TV HAS CROWDED OUT OTHER FORMS OF SOCIAL INTERACTION & PARTICIPATION SOMEONE BORN IN 1960 HAS WATCHED 5 1/2 YEARS OF TV IN THEIR LIFETIME
  20. 20. “WHEN SOMEONE BUYS A TV, THE NUMBER OF CONSUMERS GOES UP BY ONE, BUT THE NUMBER OF PRODUCERS STAYS THE SAME. WHEN SOMEONE BUYS A COMPUTER OR MOBILE PHONE, THE NUMBER OF PRODUCERS AND CONSUMERS BOTH INCREASE BY ONE. ” - CLAY SHIRKY
  21. 21. “WE ARE LESS MOTIVATED BY CARROTS & STICKS THAN BY THE PLEASURE OF DOING THINGS FOR THEIR OWN SAKE. .. BECAUSE THEY’RE INTERESTING, BECAUSE THEY’RE ENGAGING, BECAUSE THEY’RE THE RIGHT THINGS TO DO, BECAUSE THEY CONTRIBUTE TO THE WORLD. ” - DANIEL PINK
  22. 22. WIKIPEDIA’S ARTICLES, EDITS & ARGUMENTS REPRESENT 1OO MILLION UNPAID HOURS OF HUMAN LABOUR
  23. 23. MILLENNIALS ARE THE MOST CIVIC MINDED GENERATION SINCE THAT OF THE 305 & 40s 57% HAVE VOLUNTEERED IN THE LAST MONTH
  24. 24. “THE WORLD’S EDUCATED POPULATION MAY HAVE AS MANY AS A TRILLION HOURS OF FREE TIME PER YEAR TO CONTRIBUTE. ” - CLAY SHIRKY
  25. 25. HOW CAN BRANDS HELP US USE OUR LEISURE TIME MORE CONSTRUCTIVELY?
  26. 26. ENERGWILLE FROM CHEVRON 3. THE FEQNO 1,'. "'? II“. 0-—— 5 S. ’IEX; '§? I.‘. Z?E§E. ’iI§55£'§. §n‘i. Y.. $'%. %.i w-'= mv*-95" WWW. -°°'W: -°I . SECURITV rvu. Il'. IF mu Inter muuns nu COIINLD hall" M01 (LEI 99031! I191! > ‘ ® ENIRGVMAHAGZMINT SCORE _‘, *_ 000 o 0009’ ,4 5Aioin5n; hAd¢”IhuIimiLmIeu§utus«I1uis&: avmvms ‘U cow= Aa: mM:1s~ Q Q .
  27. 27. TREND #3 PLATFORM BRANDS
  28. 28. “IF YOU’RE NOT A PLATFORM YOU’LL BE COMMODIT| ZED. ” - FRED WILSON, UNION SQUARE VENTURES
  29. 29. OVER 57,000 DEVELOPERS HAVE A VESTED INTEREST IN THE CONTINUING SUCCESS OF APPLE’S APP STORE
  30. 30. CONSUMERS BENEFIT APPS MAKE THEIR PHONES MORE USEFUL DEVELOPERS BENEFIT THE APP STORE PROVIDES LARGE-SCALE DISTRIBUTION & REVENUES APPLE BENEFITS APPS DELIVER REVENUE & CONTINUALLY IMPROVE THEIR PRODUCT
  31. 31. GOOGLE AMAZON EBAY ETSY. ..
  32. 32. HOW DO YOUR BRANDS PROVIDE PLATFORMS? FOR OTHER BUSINESSES OR CONSUMERS?
  33. 33. IT IS IN CHARITIES’ INTERESTS TO SOLICIT DONATIONS VIA VIRGIN MONEY GIVING BECAUSE IT TAKES NO COMMISSION
  34. 34. TREND #4 WHITE RAP
  35. 35. at r 0 1 no ~. .1I .1 ll 3 4. u . A4. 1 . I/ T I _ . on . 1.. , 4, . _ _ I L 1 . . . .. A 5 RIP. .. .5 . 7 E -. . . I . . .. . 5 IIII . . , . . .. . ., , $._u . | . . r. .. I o . )3) . : . . . . III5 x ((0 C. I V S. V . m . 5. . L . ... /, .¢ 5 S. .5. -- . . _. S .2 _ Iv. tr IIL 3/. I .
  36. 36. TME FOR A NEW IDEA?
  37. 37. ME @0L| VEREGAN BLOG | DEAMAGP| E.TUMBLR. COM

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