Developing sustainable urban creative clusters <br />Building Creative Partnerships<br />Oli Mould<br />taCity.co.uk<br />...
Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />Cities breed collaboration…<br />“Econ...
Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />The Creative Industries thrive when in...
Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />In 1998, the creative industries consi...
Cities + Creative Industry activity (± political intervention) = clusters<br />‘Creative clusters’ can either be organic o...
Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />
Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />Creative Industry growth is often sere...
NESTA reportlast year looked at Cardiff’s TV and Digital Media cluster…<br />TV firms protective over IP issues<br />Infor...
Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />Academic reports (Clifton, 2007) sugge...
What can be done to encourage further growth?<br />Institutional Inertia is crucial – difficult to start from scratch<br /...
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”<br />Samuel Beckett, Worstward Ho (1983)<br />
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Building Creative Partnerships

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Presentation for the Creative Exchange, Coal Exchange, Cardiff, June 2011.

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Building Creative Partnerships

  1. 1. Developing sustainable urban creative clusters <br />Building Creative Partnerships<br />Oli Mould<br />taCity.co.uk<br />@olimould<br />
  2. 2.
  3. 3. Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />Cities breed collaboration…<br />“Economic development is a process of continually improvising in a context that makes injecting improvisations into everyday life feasible… Cities provide not only new problems to be solved, but also the best environment to solve them” <br />(J. Jacobs)<br />Shanghai from the air<br />
  4. 4. Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />The Creative Industries thrive when innovation, creativity and inspiration are allowed to flourish<br />Cities facilitate:<br />Collaboration<br />Inspiration<br />Exchange of tacit knowledge or ‘buzz’<br />
  5. 5. Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />In 1998, the creative industries consisted of 13 sub-sectors<br />In 2011, ‘siloization’ of creative industry activity is unsustainable<br />Cross-pollination and inter-disciplinary practice is commonplace <br />
  6. 6. Cities + Creative Industry activity (± political intervention) = clusters<br />‘Creative clusters’ can either be organic or planned<br />Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />
  7. 7. Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />
  8. 8. Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />Creative Industry growth is often serendipitous and evolves from unconventional (and illicit) collaborations<br />
  9. 9. NESTA reportlast year looked at Cardiff’s TV and Digital Media cluster…<br />TV firms protective over IP issues<br />Informal networking low in TV, high in Digital Media<br />Collaborative Digital Media industry facilitates flow of information <br />Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />
  10. 10. Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />Academic reports (Clifton, 2007) suggest that Cardiff has a high LQ in the UK, thereby ideally placed to attract ‘The Creative Class’<br />However, important to stress unique and distinctive urbanity, avoid the ‘generica’ creative development <br />
  11. 11. What can be done to encourage further growth?<br />Institutional Inertia is crucial – difficult to start from scratch<br />Encourage inter-disciplinary links with (free) events with broad remit <br />Connections with Higher Education crucial to future creativity/development <br />Allow for failure <br />Cities<br />Creative Industries<br />Clusters<br />Cardiff<br />Future Growth?<br />
  12. 12. “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”<br />Samuel Beckett, Worstward Ho (1983)<br />

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