Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wikimedia Foundation in India (a SWOT analysis, 2011)


Published on

A SWOT analysis that I made in 2011 for Wikimedia Foundation to start an India Program.

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Wikimedia Foundation in India (a SWOT analysis, 2011)

  1. 1. Wikimedia India - SWOT Analysis Strengths  Community potential – big population, growing internet penetration  Diversity  Passion for languages  More bang for the buck  Governments’ sway over the system – a signature can move things  Low hanging fruits – under promoted untapped space, Greenfield venture  Media proliferation  Absence of competing user-generated content (UGC) websites Weaknesses  Low brand awareness  Geographic expanse  Bureaucracy  Commons philosophy for creative content is new  Online volunteering new Challenges1  Technology issues  Wiki philosophy needs to be imparted  Freedom of Expression enforcement inadequate Opportunities  Literary tradition implies huge corpora  Potential to make a difference – in most Indic languages, Wiki projects are the only websites  Donor potential (large and small)  Mediawiki Development – internationalisation built-in rather than localisation later  Economic growth can drive more support, contribution, and readership indirectly  Driver for other South Asian and potentially South East Asian demographics (Bangladesh, Indonesia etc. have huge potential) Threats  Newbie attrition, exodus, and even forking due to cultural issues  Substitutes like FaceBook etc. – India has deviated from the rest of the world trends in this matter (eg. isolated success story for Orkut)  Unexpected government intervention similar to the Blackberry case  Unexpected economic slowdown  Conflict of roles – chapter vs office 1 Some of these are applicable to Wikipedias in Indian languages, but excluding English, though WMF in India has a mandate to develop participation in and deriving value out of English Wikipedia and sister projects.