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SpaceTweetup
FROM A PARTICIPANT TO A MARS TWEETUP ORGANIZER
AND A NEW FORMAT OF SPACE COMMUNICATION
Olivia Haider, Austria...
What is a tweetup?
© NASA
Why?
40% of world‘s
7 billion people
go online every day
Social Media
in a day
Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
Source:www.mylife.com/blog/wp-content/uploads/2013/07/socialMedia_infographicSZD2.jp
Source: slideshare.net/nasa/nasagov-metrics-2003-to-2012
Source: slideshare.net/nasa/social-media-at-nasa-2012-edition
ESA
• 2008:
Youtube (4.7 Mio
views)
• 2009:
@esa (113,200 followers)
@esa_de (10,500 followers)
@esa_it (63,400 followers)...
1. Spacetweetup 18. Sep 11
©SimonBierwald
©SimonBierwald
© ESA
© Stefan Meiners
19.3 million impressions
© DLR
MarsTweetup 28. Apr 2012
Dachstein Mars
Simulation
© OEWF (Katja Zanella-Kux)
© OEWF (Katja Zanella-Kux)
© Martin Stojanovski
1.1 Mio Impressions
Lessons learned
 Timeframe > #NASATweetup
 Community!
 Archiving tweets
 Be reachable!
 Introduction round, badges,
g...
#1 Benefit
Mars Tweetup attendees
became
Space Advocats
SpaceTweetup participant - MarsTweetup organizer - new format of space communication
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SpaceTweetup participant - MarsTweetup organizer - new format of space communication

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SpaceTweetup
from a participant to a MarsTweetup organizer and a new format of space communication.
Including recent figures of NASA and ESA social media activities.
Based on my Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) paper

Published in: Education, Technology
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SpaceTweetup participant - MarsTweetup organizer - new format of space communication

  1. 1. SpaceTweetup FROM A PARTICIPANT TO A MARS TWEETUP ORGANIZER AND A NEW FORMAT OF SPACE COMMUNICATION Olivia Haider, Austrian Space Forum Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) ÖWF Zieleworkshop 2013
  2. 2. What is a tweetup?
  3. 3. © NASA
  4. 4. Why?
  5. 5. 40% of world‘s 7 billion people go online every day
  6. 6. Social Media in a day
  7. 7. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
  8. 8. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
  9. 9. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg
  10. 10. Source:www.mylife.com/blog/wp-content/uploads/2013/07/socialMedia_infographicSZD2.jp
  11. 11. Source: slideshare.net/nasa/nasagov-metrics-2003-to-2012
  12. 12. Source: slideshare.net/nasa/social-media-at-nasa-2012-edition
  13. 13. ESA • 2008: Youtube (4.7 Mio views) • 2009: @esa (113,200 followers) @esa_de (10,500 followers) @esa_it (63,400 followers) @esa_science (34,800 followers) Flickr (345,000 views) • Facebook (volunteers): 54,153 likes • Google+: 27.500 people Samantha: 544,000 • Luca Parmitano: Flickr (80,000), Facebook (76,400 likes), G+ (same as Facebook), #volare Blog
  14. 14. 1. Spacetweetup 18. Sep 11 ©SimonBierwald
  15. 15. ©SimonBierwald © ESA © Stefan Meiners
  16. 16. 19.3 million impressions © DLR
  17. 17. MarsTweetup 28. Apr 2012
  18. 18. Dachstein Mars Simulation © OEWF (Katja Zanella-Kux)
  19. 19. © OEWF (Katja Zanella-Kux)
  20. 20. © Martin Stojanovski
  21. 21. 1.1 Mio Impressions
  22. 22. Lessons learned  Timeframe > #NASATweetup  Community!  Archiving tweets  Be reachable!  Introduction round, badges, give-aways  Location & accessiblity  Socializing
  23. 23. #1 Benefit Mars Tweetup attendees became Space Advocats

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