SOCIAL ACTION AND COMMUNITY
Safe And Sound Homes
The charity ‘SASH’ aims to:
Provide Nightstops – an emergency service which helps young people at a time of crisis.
Run Supported Lodgings projects for young people who need somewhere long-term to
stay while they learn the skills they need to live independently.
Support young people to access education, training or employment and to gain the skills
and self-confidence to move on to independent living.
Work with their volunteers, local authorities and other organisations to make sure young
people get help to resolve their problems.
This is an early poster promoting the charity
SASH, you can see that:
• The main colour and theme throughout the
poster is red. Red is well known as a warning
and serious colour, giving a striking message to
• The white section in the centre of the poster
ensures clear and easy reading for the viewer
and makes sure that the logo is not diluted in
• The fonts that they have used are clear, bold
and easily legible. Their logo is noticeable and
large within the image, making it clear who the
poster is promoting.
• Their logo is very important to the business, it
means that SASH’s identity is correctly adhered
to across all forms of media.
•There are no photographs on the poster, this
put across the the posters main aim is to purely
inform their audience, because the subject of
which they are talking about is very serious.
Here is a similar charity to SASH who try to tackle the issues of the homeless. This
charity is called ‘Shelter’, its aims are:
•Supporting more families
•Increasing the capacity of our website and helpline
•Creating new integrated advice and support hubs in areas where there is the most
•Putting our housing crisis back on the national agenda
•Investing in Shelter’s people and infrastructure
•Focusing on our outcomes.
This is a poster promoting the charity
Shelter, you can see that:
• There is lots of text included in this
poster, meaning that the charity has a lot
of information that they are wanting to
express to their audience
• There are two main colours used through
this poster – Red and white. Red has the
association of urgency and warning, where
as white is pure and simple, the contrast
between the two makes the poster more
bold and eye-catching.
• They have included a photograph of a young girl which they have anchored with the phrase:
‘She’s getting bullied, She’s getting sick, Her rogue landlord’s getting rich.’, using this
technique will get you to link the text and the image together and this forces a sympathetic
reaction upon the viewer.
• The logo is quite small and has been placed at the bottom corner of the poster, this is quite
an effective technique to get people to go onto your website, as when they are looking at the
poster, if they have been enticed in by the other aspects of it they will consciously be looking
for the charity which is responsible for the poster.
•The fonts that they have decided to use are very simple and easy to read, this makes the
product much more accessible to more people.
- The logo in the SASH poster is much larger
compared to the logo in the Shelter poster. The
Shelter logo is more difficult to locate.
- Both posters are using the colour Red – which
informs the viewer straight away that there is a
sense of urgency in the message they are putting
across. Both posters have a colour scheme of
red, white and black.
- There is much less text within the SASH poster,
this may be due to the fact that the charity is
specifically aimed at a younger generation, and
less text could make them more interested in the
- Shelter have used an image in their poster,
where as SASH hasn’t. I think that having a
photograph in a poster makes the campaign
more eye-catching and makes people to feel
To sum up:
I think that the design strategy that Shelter have used within their poster is much
more effective compared to the early SASH poster due to the use of imagery, the
amount of information put across and the general layout.
Using photographs within posters draws your audience as well as being a way of
expressing a message.
When using a large amount of text in a poster, the way in which you lay out your
design is important.
Using the colour white for a main background can ensure easy reading and a clear
portrayal of the message.
Having a good sized logo will mean that viewers will be able to see who is
responsible for the poster and they will know who to get in touch with if they are
wanting to donate. They can even just look at the charity’s website if they want to –
this is why it would be good to include all contact information and web links within a
o A negative theme based around the
poverty and homelessness which the
charity is trying to prevent?
o A happy theme based around the positive
effects that the charity is already
o Include images/do not include images?
o Use images of people benefiting from the
o Use images of people who are suffering
and need the charity’s help?
o Bright and bold colours
that would be associated
with a positive theme?
o Muted, dull colours that
would match up with a
o Bold and cheerful?
o Dull and lifeless?
o Make sure that the font is clear and easy
to read, no matter what the theme of the
Image to text ratio:
o More imagery compared to text?
o More text compared to imagery?
This theme would include
one main image of a
homeless person in black
and white with a dirty and
punchy looking header,
with the rest of the font
being Helvetica making
the important information
easy to read. The colours
will be mostly black and
grey, giving the product an
unhappy feel. The writing
could possibly be in red to
connote a sense of
urgency. The SASH logo
will be quite small near the
bottom of the product, and
to make it stand out some
more I could use
Photoshop to insert some
of the same shade of
green subtly into the
image I use so that it
promotes the charity more.
The theme of this product could come
from a more positive perspective of
including images of people who have
been helped by the charity and are looking
happy. The colour scheme would be bold,
colourful and cheery to mimic the positive
message. The main message would be in
a friendly, informal front connoting a laid
back feeling, this again will match with the
positive theme of the product.
Included would be the
SASH logo as well,
however in this particular
theme I think it would be
appropriate to have it quite
large as the product will be
bold and eye-catching so it
will be important to have
the charity well featured in
The image to text ratio
will be even.
The design of this product could be
much more stylised. The main image
could have a face of a young person
made up of two halves, with one side
looking happy and healthy, and the
other looking unwell and dirty
(homeless). This would represent both
what the charity is trying to prevent
and what the charity can achieve. The
colour scheme will be simply black and
white as well as the image being black
and white, this will add to the stylised
theme of the product. There will not be
a lot of copy within this product as the
main aim will be for the image to send
a message out to the consumer. The
font that could be used could be
simple, square, harsh however easy to
read. This will look in contrast to the
stylised theme of the rest of the
product. The SASH logo will be in full
colour and smaller then placed in the
bottom corner of the product. There
will be little information given on this
product, a tag line could be present
and contact details for the charity
could also be at the bottom next to the
Collect all of the copy that I am going to use within my product
Finalise all of the copy that I am going to use within my posters
Create final template for the first poster I am producing
Create final template for the second poster I am producing
Start to take the images that I am going to use within my product
Start to choose the right images that I am going to use for my product
Start to edit the photographs that I have taken, using Photoshop
Finish editing the photographs
Start to construct my first poster
Continue constructing my first poster
Finish constructing my first poster
Start to construct my second poster
Continue constructing my second poster
Finish constructing my second poster