Cost per conversion (CPA) as an ultimate goal
Performics - Czech Republic - Case study
Looking for a low price per convers...
Dead if not on Facebook?
• We all know statements such as „You need Facebook,
because…“ or even „Your brand will not survi...
Well, we have got some amazing results …. !
CPA FMCG campaign
CPA FMCG Facebook
CPA Financial campaign
CPA Financial Faceb...
Combination of FB and Display formats = best results
2xhigher
CVR
5xlower
CPA
4
• A big potential of Facebook
advertising ...
5
It is time to think again about the digital split of your advertising investments!
Pay less … …. Get more
Connect with us
performics.com
facebook.com/performics
@performics
Olga Szélesová
Social Media Supervisor
Performics - Cze...
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Performics case study facebook cpa in czech republic_final

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Case study focusing on CPA effectiveness of Facebook and display formats, analyzing segments FMCG and finance (by Performics - Czech Republic)

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Performics case study facebook cpa in czech republic_final

  1. 1. Cost per conversion (CPA) as an ultimate goal Performics - Czech Republic - Case study Looking for a low price per conversion? Bet on Facebook!
  2. 2. Dead if not on Facebook? • We all know statements such as „You need Facebook, because…“ or even „Your brand will not survive without Facebook…“ Is this all truth and based on any real numbers? • Looking more closely at the results of our online campaigns, especially from FMCG and financial segments, we dare to say that you can count on that. • We selected display campaigns including video formats, performance display and standard display formats – All with one clear GOAL: CONVERSIONS 2
  3. 3. Well, we have got some amazing results …. ! CPA FMCG campaign CPA FMCG Facebook CPA Financial campaign CPA Financial Facebook CPA FMCG cam. FMCG FB Financ cam. Financ FB 0 0,2 0,4 0,6 0,8 1 1,2 1,4 1,6 1,8 2 CVR 3 Source: Performics data - Average values of FMCG and financial clients campaigns Q4/13-Q1/14 Cost per conversion (CPA) CPA=price/conversions Conversion Rate (CVR) CVR=conversions/clicks bring users to website5xlower CPA 2xhigher CVR
  4. 4. Combination of FB and Display formats = best results 2xhigher CVR 5xlower CPA 4 • A big potential of Facebook advertising for different types of clients • Combination of FB and Display formats provides the best results. Besides that, Display brings us the data and possibilities for remarketing on Facebook. • As far as FB is missing in your mix of digital media, you are loosing a cost-effective source of conversions Source: Performics data - Average values of FMCG and financial clients campaigns Q4/13-Q1/14
  5. 5. 5 It is time to think again about the digital split of your advertising investments! Pay less … …. Get more
  6. 6. Connect with us performics.com facebook.com/performics @performics Olga Szélesová Social Media Supervisor Performics - Czech Republic +420 733 343 910 olga.szelesova@performics.com

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