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Positioning Target 1. Cultural creative, PRADA Marketing strategy

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Positioning Target 1. Cultural creative, intellectualists, innovators. 2. Affluent customers willing to spend more than most.  Mario Prada’s initial collection of high-quality, functional travel accessories  Miuccia Prada’s creative vision and passionate exploration for fabric and design innovation (i.e. fashional/functionable; simple; elegant)  Classic and elegant collections while other fashion houses concentrated on sexuality  Modern innovation through experimentation with unconventional fabrics and artistic backdrops in Prada retail stores5/18/2012

Published in: Lifestyle, Business
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