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+ OlgaGil [email_address] Banking the Future Curso master  de Banca Universidad de Cantabria Santander, El Solaruco,  28 d...
+ OlgaGil ¿Future, what is… Future? Definitions and translation
+ OlgaGil ¿Future? Tools to consider with notable brand examples 1. Blogs ( Johnson & Johnson ,  Delta Air Lines ) 2. Book...
+ OlgaGil ¿ How do I get to know  the customer using 2.0 tools? 1
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1 Bret Taylor: CEO Friendfeed
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1 Semantic web http://feel.uoc.edu “ En breu” “soon”
+ OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1 Eduardo Arcos
+ OlgaGil ¿What about companies, how do they  know  what the consumer thinks ? 2
+ OlgaGil 2
+ OlgaGil ¿How do I get to focus better on the customer, given that I  know  the customer ? 3
+ OlgaGil ¿…Focus better on the customer using 2.0 tools? … 3 Bernardo Hernández
+ OlgaGil ¿…Focus better on the customer using 2.0 tools? … 3 Bernardo Hernández
+ OlgaGil ¿…Focus better on the customer using 2.0 tools? … 3 Bernardo Hernández
+ OlgaGil ¿How one goes over changing behaviour, … and start to do grand planning ? 4
+ OlgaGil ¿…Grand Planning using 2.0 tools? … 4 Tom Raftery
+ OlgaGil ¿…Grand Planning using 2.0 tools? … 4 Tom Raftery
+ OlgaGil ¿…Grand Planning using 2.0 tools? … 4 Tom Raftery
+ OlgaGil Future?  what are the conclusions? Today Oportunities Just tools Please, your turn…
+ OlgaGil Banking the Future Thank you
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Banking the Future

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Firms need to learn to manage the downturn, listen to customers, incorporate them to the innovation process and become their partners. Branding is changing fundamentally and the impact of this change is being demolising over the last five years: some companies keep up, while other are clarly lagging. Traditional PR and marketing policies change in light of web2.0 conversations. This presentation was specially prepared for a postgraduate course at University of Cantabria in 2008. The opinions are those of the author and not those of Banesto.

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Banking the Future

  1. 1. + OlgaGil [email_address] Banking the Future Curso master de Banca Universidad de Cantabria Santander, El Solaruco, 28 de Noviembre 2008
  2. 2. + OlgaGil ¿Future, what is… Future? Definitions and translation
  3. 3. + OlgaGil ¿Future? Tools to consider with notable brand examples 1. Blogs ( Johnson & Johnson , Delta Air Lines ) 2. Bookmarking/Tagging ( Adobe , Kodak ) 3. Brand monitoring ( Dell , MINI ) 4. Content aggregation ( Alltop , EMC ) 5. Crowdsourcing/Voting ( Oracle , Starbucks ) 6. Discussion boards and forums ( IBM , Mountain Dew ) 7. Events and meetups ( Molson , Pampers ) 8. Mashups ( Fidelity Investments , Nike ) 9. Microblogging ( method , Whole Foods ) 10. Online video ( Eukanuba , Home Depot ) 11. Organization and staffing ( Ford , Pepsi ) 12. Outreach programs ( Nokia , Yum Brands ) 13. Photosharing ( Rubbermaid , UK Government ) 14. Podcasting ( Ericsson , McDonalds ) 15. Presentation sharing ( CapGemini , Daimler AG ) 16. Public Relations - social media releases ( Avon , Intel ) 17. Ratings and reviews ( Loblaws , TurboTax ) 18. Social networks: applications, fan pages, groups, and personalities ( British Airways , Saturn ) 19. Sponsorships ( Coca-Cola , Whirlpool ) 20. Virtual worlds ( National Geographic , Toyota ) 21. Widgets ( Southwest Airlines , Target ) 22. Wikis ( Second Life , T-Mobile Sidekick ) Peter Kim http://mashable.com/2008/11/07/social-media-marketing-plan/
  4. 4. + OlgaGil ¿ How do I get to know the customer using 2.0 tools? 1
  5. 5. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1 Bret Taylor: CEO Friendfeed
  6. 6. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
  7. 7. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
  8. 8. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
  9. 9. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
  10. 10. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1
  11. 11. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1 Semantic web http://feel.uoc.edu “ En breu” “soon”
  12. 12. + OlgaGil ¿How do I get to know the consumer using 2.0 tools? … 1 Eduardo Arcos
  13. 13. + OlgaGil ¿What about companies, how do they know what the consumer thinks ? 2
  14. 14. + OlgaGil 2
  15. 15. + OlgaGil ¿How do I get to focus better on the customer, given that I know the customer ? 3
  16. 16. + OlgaGil ¿…Focus better on the customer using 2.0 tools? … 3 Bernardo Hernández
  17. 17. + OlgaGil ¿…Focus better on the customer using 2.0 tools? … 3 Bernardo Hernández
  18. 18. + OlgaGil ¿…Focus better on the customer using 2.0 tools? … 3 Bernardo Hernández
  19. 19. + OlgaGil ¿How one goes over changing behaviour, … and start to do grand planning ? 4
  20. 20. + OlgaGil ¿…Grand Planning using 2.0 tools? … 4 Tom Raftery
  21. 21. + OlgaGil ¿…Grand Planning using 2.0 tools? … 4 Tom Raftery
  22. 22. + OlgaGil ¿…Grand Planning using 2.0 tools? … 4 Tom Raftery
  23. 23. + OlgaGil Future? what are the conclusions? Today Oportunities Just tools Please, your turn…
  24. 24. + OlgaGil Banking the Future Thank you

Firms need to learn to manage the downturn, listen to customers, incorporate them to the innovation process and become their partners. Branding is changing fundamentally and the impact of this change is being demolising over the last five years: some companies keep up, while other are clarly lagging. Traditional PR and marketing policies change in light of web2.0 conversations. This presentation was specially prepared for a postgraduate course at University of Cantabria in 2008. The opinions are those of the author and not those of Banesto.

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