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WordCamp Gdynia 2016 — Olexiy Fedorov

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WordCamp Gdynia 2016 — Olexiy Fedorov

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1. CONTENT PROJECTS:
Trends. What Customers and their Clients are looking for. Where the Money is
2. How to build a WP-product for the Global market

1. CONTENT PROJECTS:
Trends. What Customers and their Clients are looking for. Where the Money is
2. How to build a WP-product for the Global market

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WordCamp Gdynia 2016 — Olexiy Fedorov

  1. 1. 1. CONTENT PROJECTS: Trends. What Customers and their Clients are looking for. Where the Money is Oleksij Fedorov 2. How to build a product for the Global market from Eastern Europe
  2. 2. Content projects — projects, whose business is the content: magazines, blogs, newsfeeds etc.
  3. 3. History
  4. 4. 2000
  5. 5. 2004
  6. 6. 2008
  7. 7. 2007
  8. 8. 2007
  9. 9. 2010
  10. 10. 2011 AIN.ua
  11. 11. 2011
  12. 12. 2000-2011 Portals and newsfeed Headings, gradients, a few thumbnails
  13. 13. 2011 AIN.ua
  14. 14. 2011 ITC.ua
  15. 15. 2012
  16. 16. 2011
  17. 17. 2011
  18. 18. 2010-2013 Blogs, List view
  19. 19. 2013 siliconrus.com
  20. 20. 2013 AIN.ua
  21. 21. 2015
  22. 22. 2016
  23. 23. 2016
  24. 24. 2013-… Grid view 2015-… Infinite scroll
  25. 25. Where the Money is (in a world of content projects) • Banners • Site skin advertising (branding) • Premium subscription • PR posts, native ads • Services, content production
  26. 26. What media wants • Pages per session, session duration, page views
  27. 27. What media wants • Pages per session, session duration, page views
  28. 28. Чего хотят медиа • Pages per session, session duration, page views
  29. 29. Readers engagement: views, comments, shares
  30. 30. • Returning visitors (= community) What media wants
  31. 31. • Returning visitors What media wants
  32. 32. What their clients want • Coverage, engagement, to be unique
  33. 33. What their clients want • Coverage, engagement, to be unique
  34. 34. What’s important to know, understand and use • First think, than do • Prototype/sketch -> design -> implement -> learn analytics -> facelifting (according to the analytics) • Hypothesis costs nothing, if analytics disputes it • Responsive, retina • Share your stats
  35. 35. Product — Themes, Plugins, Services
  36. 36. Why product? Make once — sell xxxx-ce
  37. 37. Plugins vs Themes
  38. 38. Idea = 0 Everything depends on the production!
  39. 39. So you’re telling me Your product is valuable?
  40. 40. Write a short post, describing your product • Friends • Colleagues • Google • Popular thematic media • Events • Discussions in popular blogs
  41. 41. MVP!
  42. 42. de:statistics
  43. 43. de:statistics
  44. 44. decomments.com
  45. 45. decomments.com
  46. 46. Evolution • Statistics • Feedback • Critics • Support tickets
  47. 47. free+services / free+add-ons / freemium free trial / subscription / sales Monetization
  48. 48. Distribution
  49. 49. First steps • Reviews and guest posts • Free licenses for popular sites • Setup assistance, live demo • Referral programm
  50. 50. Believe in yourself!
  51. 51. http://deco.agency Thanks! fb.com/olexiyfedorov twitter.com/olexiyfedorov fedorov@deco.agency

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