PLM & Social Media
                                Opportunity and Applicability




Friday, September 17, 2010
New business card




Friday, September 17, 2010
Friday, September 17, 2010
Social Media 101



Friday, September 17, 2010
What is Social Media?


                   social media is people having
                        conversation online


Fri...
Social Media Tools
      • Blogs            • Presentations
      • Micro-blogs      • Podcasts
      • Business Network •...
Some known facts...
        •       Facebook passes 500 Million users

        •       Twitter 100 million users,

       ...
Conclusion:




                             If you are offline, you are not listening...


Friday, September 17, 2010
So, How It Works?

                • It starts from the content
                • You distribute it online
               ...
An Example from Technia PLM Innovation Forum:
       community and word of mouth (WOM)
                         few days a...
Friday, September 17, 2010
A story about...

                             Daily PLM Think Tank




Friday, September 17, 2010
PLM Think Tank Idea
       • Open conversation online about PLM
       • Think Tank = Idea generator
       • Everybody ca...
PLM Think Tank: Engage
     PLM Think Tank is a new way to speak about problems
     and solutions related to Product Life...
What PLM Can Learn?




Friday, September 17, 2010
“Social” Vendor 101

                             • Change your content to casual
                             • Explain y...
“Social” Customer 101

                     • Share your experience online
                     • Share your problem onlin...
PLM Takeaways
                     We’ll not design an airplane in Facebook...
                     However:
             ...
Can you measure it?



Friday, September 17, 2010
How Vendors Can
                                Measure?
                     • Increased number of leads
                ...
How Customers Can
                          Measure?
                     • Find a solution to your problems
             ...
What is my conclusion?




Friday, September 17, 2010
What Is My Conclusion?

                     • Social Media is NOT a silver bullet
                     • Social media is ...
One more thing...




Friday, September 17, 2010
Your Next Steps:
            • Find Resources
            • Identify Yourself
            • Choose Tools
            • Con...
Thank you!
                             Please, talk to me. I’m available online.




                                    ...
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Plm and social media oleg shilovitsky small

  1. 1. PLM & Social Media Opportunity and Applicability Friday, September 17, 2010
  2. 2. New business card Friday, September 17, 2010
  3. 3. Friday, September 17, 2010
  4. 4. Social Media 101 Friday, September 17, 2010
  5. 5. What is Social Media? social media is people having conversation online Friday, September 17, 2010
  6. 6. Social Media Tools • Blogs • Presentations • Micro-blogs • Podcasts • Business Network • Video Sharing • RSS Aggregators • Photo Sharing • Social Network • Wiki • Social Bookmarks • Comments Friday, September 17, 2010
  7. 7. Some known facts... • Facebook passes 500 Million users • Twitter 100 million users, • Twitter 55+ million messages daily • LinkedIn has 55 million users worldwide • Flickr contains 4Bn images • Wikipedia contains 14 million articles • .... Friday, September 17, 2010
  8. 8. Conclusion: If you are offline, you are not listening... Friday, September 17, 2010
  9. 9. So, How It Works? • It starts from the content • You distribute it online • Find people writing about the same topics • Find people shared the same interests Friday, September 17, 2010
  10. 10. An Example from Technia PLM Innovation Forum: community and word of mouth (WOM) few days ago... yesterday... Friday, September 17, 2010
  11. 11. Friday, September 17, 2010
  12. 12. A story about... Daily PLM Think Tank Friday, September 17, 2010
  13. 13. PLM Think Tank Idea • Open conversation online about PLM • Think Tank = Idea generator • Everybody can join think tank • Blog is a primary content • Attention is expensive, therefore: • Daily, short posts, 1-2 minutes to read • Links to relevant materials • Clear conclusion Friday, September 17, 2010
  14. 14. PLM Think Tank: Engage PLM Think Tank is a new way to speak about problems and solutions related to Product Lifecycle Management • Online Content • Share Content • Answer Comments In numbers: • 670 conversations • 4600 comments • 1300 tweet messages • 100s of LinkedIn Discussions • 100s of comments on related blogs Friday, September 17, 2010
  15. 15. What PLM Can Learn? Friday, September 17, 2010
  16. 16. “Social” Vendor 101 • Change your content to casual • Explain your product • Talk to people online • Make it on-going, don’t stop... Friday, September 17, 2010
  17. 17. “Social” Customer 101 • Share your experience online • Share your problem online • Find similar companies online • Find people writing about your problems Friday, September 17, 2010
  18. 18. PLM Takeaways We’ll not design an airplane in Facebook... However: • We can improve collaboration • We can learn from communities • We can create new services Friday, September 17, 2010
  19. 19. Can you measure it? Friday, September 17, 2010
  20. 20. How Vendors Can Measure? • Increased number of leads • More satisfied customers • Open feedback on products • A number of crisis situations solved Friday, September 17, 2010
  21. 21. How Customers Can Measure? • Find a solution to your problems • Find critical important information • Research what new software is about • Find people to collaborate Friday, September 17, 2010
  22. 22. What is my conclusion? Friday, September 17, 2010
  23. 23. What Is My Conclusion? • Social Media is NOT a silver bullet • Social media is a new way to communicate • You can engage in live conversation • You can build your online community • You can use it in your business Friday, September 17, 2010
  24. 24. One more thing... Friday, September 17, 2010
  25. 25. Your Next Steps: • Find Resources • Identify Yourself • Choose Tools • Connect To people • Got something to say? • Share Your Content Friday, September 17, 2010
  26. 26. Thank you! Please, talk to me. I’m available online. Oleg Shilovitsky http://beyondplm.com/ Friday, September 17, 2010

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