Semiotic

1,280 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,280
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Semiotic

  1. 1. Semiotic<br />Semiotics are defined as being ‘the academic study of the relationship of language and other signs to their meaning’ [1] In other words semiotics in their simplest form are symbols that represent a specific meaning. For example a dove in the bible is symbolic for the meaning of peace. <br />In music video’s semiotics play the same role. They are however interlinked with intertextuality. This is how artists link their singles and digipak through having a running theme between all products and adverts.<br />This is important for everyone to consider when making a music video. It is therefore imperative that a lot of consideration goes into the planning the semiotic of a music video.<br />After this careful consideration we have decided to run with the idea of the colour red as being a semiotic and motif for our music video and other products. This is for several reasons.<br />First of all it will allow us to most effectively play on the symbolism of the colour red. Red itself has a lot of connotations to it as a colour. Most notably love and passion but in contrast blood death and distraction.<br />Secondly this contrast in symbolisms will allow us to create different ideas about the music video. It means that we will be able to go against some of the typical representations and create a new video that will grab the audience’s attention. <br />Most notably the red will give us as a group an easier time when considering intertextuality. Hopefully from the constant oxymoron’s being used through the colour red, it will create a bricollage where we are able to take on a completely new meaning of the colour red.<br />The red will also allow a much easier process of linking all three products, where it is easy to fragment our narrative through the red motifs, we are able to easily use red as a font for our magazine and digi pak which will link the three products.<br />[1] http://www.google.com/dictionary?aq=f&langpair=en%7Cen&hl=en&q=semiotics<br /> <br />

×