Lecture 02                                Study of Technology                                           “Everything that c...
ANTHROPOLOGYCopyright © 2012, Ólafur Andri Ragnarsson
Evolution of thehuman brain Copyright © 2012, Ólafur Andri Ragnarsson   http://www.bordalierinstitute.com/images/brainEvol...
Study of technological anthropologyis not as advancedCopyright © 2012, Ólafur Andri Ragnarsson
Evolution of technology is  closely linked with the evolution  of manCopyright © 2012, Ólafur Andri Ragnarsson
REVOLUTION IN SCIENCECopyright © 2012, Ólafur Andri Ragnarsson
Alternating Current Power Plantat Worlds Fair, Chicago, 1893. Copyright © 2012, Ólafur Andri Ragnarsson
Albert Einstein                                               1879-1955Copyright © 2012, Ólafur Andri Ragnarsson
Revolution in Sciencespecial theory of relativity                       discovery of the electrontheory of continental dri...
Copyright © 2012, Ólafur Andri Ragnarsson
Complexity of TechnologyCopyright © 2012, Ólafur Andri Ragnarsson
Technology revolutions have this             remarkable ability of being nearly invisible             but yet so obvious r...
Any sufficiently advanced technology is indistinguishablefrom magic                                            - Arthur C....
Study Exercise                         What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
All technology was once newAll technology was once newCopyright © 2012, Ólafur Andri Ragnarsson
Is this technology?Copyright © 2012, Ólafur Andri Ragnarsson
Technology in the 15th century                            Technology in the 15th century Copyright © 2012, Ólafur Andri Ra...
Copyright © 2012, Ólafur Andri Ragnarsson                                            Source: www.pianoworld.com/gallery/pi...
Bartolomeo Cristofori                                                     1655-1731Copyright © 2012, Ólafur Andri Ragnarss...
Piano TechnologyCopyright © 2012, Ólafur Andri Ragnarsson
NocturneOp. 9 No 2Frédéric Chopin    1810-1849Copyright © 2012, Ólafur Andri Ragnarsson
Technology        Techne is greek for art or skill        Logos is greek for word, speechCopyright © 2012, Ólafur Andri Ra...
Copyright © 2012, Ólafur Andri Ragnarsson
The word “technology”  was coined by  Johann Beckmann (1739-1811),  a German scientific authorCopyright © 2012, Ólafur And...
Kevin Kelly: What Technology WantsCopyright © 2012, Ólafur Andri Ragnarsson
What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
Technology     Process by which an organization     transforms     labor, capital, material, and     information into prod...
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Copyright © 2012, Ólafur Andri Ragnarsson
Product Performance                      The value you get out of a                      product for which you have paid  ...
30 Years of Product Performance1977                                         2007Apple II $1,298                           ...
2000                                2010                          iMac                       iPhone         Mac OS 9.0.4  ...
Product PerformanceCopyright © 2012, Ólafur Andri Ragnarsson
Innovation                         The change in the technologyCopyright © 2012, Ólafur Andri Ragnarsson
InnovationCopyright © 2011, Ólafur Andri Ragnarsson
Innovation  Sustaining                                Disruptive     Evolutionary     RevolutionaryCopyright © 2011, Ólafu...
Innovation  Sustaining Technology – Evolutionary  An innovation that improves a  product in an existing market in  ways th...
Innovation  Sustaining Technology – Revolutionary  An innovation that creates a new  market by allowing customers to solve...
Innovation  Disruptive Technology  An innovation that creates a new (an  unexpected) market by applying a  different set o...
Innovation How does Innovation happens?
Upcoming SlideShare
Loading in …5
×

New Technology Lecture 02 Study of Technology

3,217 views

Published on

At any given time it is easy to look back to see how technology has changed over time. At the same time it is difficult to see what transformations are taking place in current times, and even more difficult to see where things are going.

In the late 19th century a revolution in science took off. It was easy to see the vast number of inventions and entrepreneurial sprit of the time. At the turn of the century it seems that everything had been invented. But with the rate of invention at the time, it was difficult to image what more could be invented. Yet, in the 20th century we saw more innovations and more technological advanced than in all history of mankind before that. Never in history have we seen such dramatic changes in the way people live and work.

How can we understand what is happening? What is technology anyways? In this lecture we explore what to make of technology. We define the term we will use in the course. Terms defined are technology, product performance, and innovation to name few. These will be used in the context of the next chapters. Several examples are provided.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

New Technology Lecture 02 Study of Technology

  1. 1. Lecture 02 Study of Technology “Everything that can be invented has been invented” - Purportedly said by Charles H. Duell, Commissioner, U.S. Office of Patents, 1899Copyright © 2012, Ólafur Andri Ragnarsson
  2. 2. ANTHROPOLOGYCopyright © 2012, Ólafur Andri Ragnarsson
  3. 3. Evolution of thehuman brain Copyright © 2012, Ólafur Andri Ragnarsson http://www.bordalierinstitute.com/images/brainEvolution.jpg
  4. 4. Study of technological anthropologyis not as advancedCopyright © 2012, Ólafur Andri Ragnarsson
  5. 5. Evolution of technology is closely linked with the evolution of manCopyright © 2012, Ólafur Andri Ragnarsson
  6. 6. REVOLUTION IN SCIENCECopyright © 2012, Ólafur Andri Ragnarsson
  7. 7. Alternating Current Power Plantat Worlds Fair, Chicago, 1893. Copyright © 2012, Ólafur Andri Ragnarsson
  8. 8. Albert Einstein 1879-1955Copyright © 2012, Ólafur Andri Ragnarsson
  9. 9. Revolution in Sciencespecial theory of relativity discovery of the electrontheory of continental drift model of the atom big bang theory uncertainty principle quantum theorydiscovery of the positron, neutron Copyright © 2012, Ólafur Andri Ragnarsson nuclear chain reaction
  10. 10. Copyright © 2012, Ólafur Andri Ragnarsson
  11. 11. Complexity of TechnologyCopyright © 2012, Ólafur Andri Ragnarsson
  12. 12. Technology revolutions have this remarkable ability of being nearly invisible but yet so obvious right in front us.Copyright © 2012, Ólafur Andri Ragnarsson
  13. 13. Any sufficiently advanced technology is indistinguishablefrom magic - Arthur C. Clark’s 3rd LawCopyright © 2012, Ólafur Andri Ragnarsson
  14. 14. Study Exercise What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
  15. 15. What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
  16. 16. All technology was once newAll technology was once newCopyright © 2012, Ólafur Andri Ragnarsson
  17. 17. Is this technology?Copyright © 2012, Ólafur Andri Ragnarsson
  18. 18. Technology in the 15th century Technology in the 15th century Copyright © 2012, Ólafur Andri Ragnarsson
  19. 19. Copyright © 2012, Ólafur Andri Ragnarsson Source: www.pianoworld.com/gallery/piano_pictures2.htm
  20. 20. Bartolomeo Cristofori 1655-1731Copyright © 2012, Ólafur Andri Ragnarsson Source: wikipedia.org
  21. 21. Piano TechnologyCopyright © 2012, Ólafur Andri Ragnarsson
  22. 22. NocturneOp. 9 No 2Frédéric Chopin 1810-1849Copyright © 2012, Ólafur Andri Ragnarsson
  23. 23. Technology Techne is greek for art or skill Logos is greek for word, speechCopyright © 2012, Ólafur Andri Ragnarsson
  24. 24. Copyright © 2012, Ólafur Andri Ragnarsson
  25. 25. The word “technology” was coined by Johann Beckmann (1739-1811), a German scientific authorCopyright © 2012, Ólafur Andri Ragnarsson
  26. 26. Kevin Kelly: What Technology WantsCopyright © 2012, Ólafur Andri Ragnarsson
  27. 27. What is Technology?Copyright © 2012, Ólafur Andri Ragnarsson
  28. 28. Technology Process by which an organization transforms labor, capital, material, and information into products andCopyright © 2012, Ólafur Andri Ragnarsson
  29. 29. Copyright © 2012, Ólafur Andri Ragnarsson
  30. 30. Copyright © 2012, Ólafur Andri Ragnarsson
  31. 31. Copyright © 2012, Ólafur Andri Ragnarsson
  32. 32. Copyright © 2012, Ólafur Andri Ragnarsson
  33. 33. Product Performance The value you get out of a product for which you have paid some costCopyright © 2012, Ólafur Andri Ragnarsson
  34. 34. 30 Years of Product Performance1977 2007Apple II $1,298 iMac 17-inch $1,1994.000 bytes memory 1.000.000.000 bytes memoryMotorola 6502 1MHz Intel 2.0GHz Copyright © 2012, Ólafur Andri Ragnarsson
  35. 35. 2000 2010 iMac iPhone Mac OS 9.0.4 iOS 4.0 500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory Screen - 786K pixels Screen - 614K pixels Storage - 30GB Hard Drive Storage - 32GB Flash DriveSource: Ars Technical Images: Apple Copyright © 2012 Ólafur Andri Ragnarsson 35
  36. 36. Product PerformanceCopyright © 2012, Ólafur Andri Ragnarsson
  37. 37. Innovation The change in the technologyCopyright © 2012, Ólafur Andri Ragnarsson
  38. 38. InnovationCopyright © 2011, Ólafur Andri Ragnarsson
  39. 39. Innovation Sustaining Disruptive Evolutionary RevolutionaryCopyright © 2011, Ólafur Andri Ragnarsson
  40. 40. Innovation Sustaining Technology – Evolutionary An innovation that improves a product in an existing market in ways that customers are expectingCopyright © 2011, Ólafur Andri Ragnarsson
  41. 41. Innovation Sustaining Technology – Revolutionary An innovation that creates a new market by allowing customers to solve a problem in a radically new wayCopyright © 2011, Ólafur Andri Ragnarsson
  42. 42. Innovation Disruptive Technology An innovation that creates a new (an unexpected) market by applying a different set of values Ford Model TCopyright © 2011, Ólafur Andri Ragnarsson
  43. 43. Innovation How does Innovation happens?

×