New Technology 2014
Course Introduction

1
Teacher
▪ Ólafur Andri Ragnarsson
– Adjunct at Reykjavik University
– Co-founder & Chief Software Architect, Betware
!
– a...
Teacher
▪ Hilmar Kári Hallbjörnsson
– Leiðbeinandi
!
– hilmarh05@ru.is

3
Course Content
A Journey Exploring Technology
Exponential World

How Innovation Happens
Becoming Invisible

The Adjacent P...
A Journey Exploring Technology
What does technology mean?
How do we define technology?
The Study of People

5
Exponential World
Waves of development
What exponential means?

Local and linear vs. 

global and exponential
Moore’s Law
...
The Adjacent Possible
Why are things invented when they are?
Layers of technology

7
How Innovation Happens
How does technology evolve?
The Slow Hunch
Liquid Network
Serendipity

8
Diffusion of Innovation
Why do people adopt new technology?
Why do good technologies fail and inferior succeed?
What are
c...
Becoming Invisible
When products mature, technology is irrelevant
Importance of style and emotion
Why engineers are bad de...
Disruptive Technology
Technologies that change everything
Why do businesses always fail to respond?
Reactions to disruptiv...
The Innovator´s Dilemma
Making all the right decisions and still failing
Why listening to your customers is fatal

12
Looking for Opportunities
Can we track and understand technology trends?
Principles of Disruptive Innovations
Model to und...
Connecting People
The ultimate market
Those who have access

to information tend to win

Telegraph, telephone, 

wireless ...
Rise of the Machine
From adding machines to 

electronic brains to 

general purpose computers
Disruption of Automation
Bi...
Power of Software
Xerox Parc
The DEMO of the Century
Beginning of GUIs
OS for the consumers
The Rise of Microsoft

16
Interacting with Technology
Beyond the Desktop
Touch, gesture and audio
New User Interfaces
Displays anywhere

17
The Broadcast Century
The Cognitive Surplus
End of the Movie Start
The Long Tail
TV of the Future
The transformation of th...
A Worldwide Network
The Accidental network
Brief History of the Internet
The Future of the Internet
The Wi-Fi revolution
S...
The Mobile Revolution
Cellular networks
Generations
Smartphones
The iPhone effect

20
The Social Layer
P2P

UGC

Collaboration
Crowdsourcing
The Long Tail
Folksonomy
21
Predictive Intelligence
The Local in SoLoMo
Checking in
Mining the digital footprint
Exploiting context
Machine learning

...
New Business Models
The Business of Music
Beyond selling digital copies
Freeconomics
Freemiums

23
Computer Games
The rise of computer games
The crash of 1986
Casual games
Multiplayer games
Serious games
Future of games

...
Gamification
Getting people to do stuff they don’t like
Status and rewards
Player types
Player emotions

25
Robotics and Drones
Race against the machine
Personal programmable robots
Drones
Future of Work

26
Future Trends
What’s next?
Virtual reality is 

more real than reality
Your phone will tell you

what you need to know

27
Reading
▪ Textbook
– New Technology text available 

as PDF
– Reading material are articles 

or videos from the Internet
...
Interesting Books
▪ Engines That Move Markets
– Alasdair Nairn

▪ The Innovators Dilemma
– Clayton M. Christensen

▪ Cross...
Interesting Books
▪ Where do good ideas

come from
– Steve Johnson

▪ What Technology Wants
– Kevin Kelly

▪ Reality is Br...
Interesting Web Sites
▪ Economist - http://www.economist.com
▪ Technology Review - http://
www.technologyreview.com
▪ NY T...
!
end
Tr

32
33
Grading
▪ Study exercises
– Short in-class exercises 10%

▪ Assignments
– Two assignments 20% (10% each)
▪ Reading Review
...
Research
▪ Objectives
– Term project
– Study or research of a particular topic chosen by the
student
– Must be approved by...
Research
▪ These milestones are set:
– Research topic selection is due 16.02 (week 5)
– Research goals and outline are due...
Research Study Group
▪ Group of 4-5 students
– Will read your paper and give you review
– Valuable service
– Peer review

...
Online Resources
▪ Course Web Site in MySchool
!
!
!
!
!
!
!
▪ Teacher’s web site: http://www.olafurandri.com
– Twitter: @...
Online Resources
▪ Slides are in Slideshare
!
!
!
!
!
!
!
!
▪ Links in MySchool
39
Online Resources
▪ Audio Recording are on Vimeo
!
!
!
!
!
!
!
!
▪ Links in MySchool
40
41
Timeplan (stundaskrá)

42
Lectures are in Flight Mode
▪ Laptops and other communication devices
are forbidden in class
– You don’t need them!
– Clas...
Prerequisite
▪ None... except

44
45
Prerequisite
▪ No programming required
▪ Interest in technology and social change is
recommended
▪ Qualification test
– 20...
47
48
A Journey Exploring
Technology

49
Study	
  Exercise
What was the major 

technology innovation 

in 2013?

MISSION:
E NEXT CLASS
IND OUT BEFOR
F
50
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New Technology L01 New Technology Course Description

  1. 1. New Technology 2014 Course Introduction 1
  2. 2. Teacher ▪ Ólafur Andri Ragnarsson – Adjunct at Reykjavik University – Co-founder & Chief Software Architect, Betware ! – andri@ru.is – http://www.olafurandri.com – http://twitter.com/olandri – http://delicious.com/olandri ! – Office hours after Friday lecture 2
  3. 3. Teacher ▪ Hilmar Kári Hallbjörnsson – Leiðbeinandi ! – hilmarh05@ru.is 3
  4. 4. Course Content A Journey Exploring Technology Exponential World How Innovation Happens Becoming Invisible The Adjacent Possible Disruptive Technology Diffusion of Innovation The Innovator´s Dilemma Looking for Opportunities Power of Software Connecting People The Rise of the Machine The Mobile Revolution Interacting with Technology The Social Layer Predictive Intelligence The Broadcast Century Robotics and Drones Gamification A Worldwide Network Computer games Future Trends New Business models 4
  5. 5. A Journey Exploring Technology What does technology mean? How do we define technology? The Study of People 5
  6. 6. Exponential World Waves of development What exponential means? Local and linear vs. 
 global and exponential Moore’s Law 6
  7. 7. The Adjacent Possible Why are things invented when they are? Layers of technology 7
  8. 8. How Innovation Happens How does technology evolve? The Slow Hunch Liquid Network Serendipity 8
  9. 9. Diffusion of Innovation Why do people adopt new technology? Why do good technologies fail and inferior succeed? What are customers really buying? Crossing the Chasm The Hype Cycle 9
  10. 10. Becoming Invisible When products mature, technology is irrelevant Importance of style and emotion Why engineers are bad designers
  11. 11. Disruptive Technology Technologies that change everything Why do businesses always fail to respond? Reactions to disruptive technologies 11
  12. 12. The Innovator´s Dilemma Making all the right decisions and still failing Why listening to your customers is fatal 12
  13. 13. Looking for Opportunities Can we track and understand technology trends? Principles of Disruptive Innovations Model to understand trends 13
  14. 14. Connecting People The ultimate market Those who have access
 to information tend to win Telegraph, telephone, 
 wireless transmissions, 
 broadcasting 14
  15. 15. Rise of the Machine From adding machines to 
 electronic brains to 
 general purpose computers Disruption of Automation Birth of the IT industry MITS Altair 8800 How IBM created an industry 15
  16. 16. Power of Software Xerox Parc The DEMO of the Century Beginning of GUIs OS for the consumers The Rise of Microsoft 16
  17. 17. Interacting with Technology Beyond the Desktop Touch, gesture and audio New User Interfaces Displays anywhere 17
  18. 18. The Broadcast Century The Cognitive Surplus End of the Movie Start The Long Tail TV of the Future The transformation of the 
 TV industry is beginning 18
  19. 19. A Worldwide Network The Accidental network Brief History of the Internet The Future of the Internet The Wi-Fi revolution Standards RFID Near-field communications 19
  20. 20. The Mobile Revolution Cellular networks Generations Smartphones The iPhone effect 20
  21. 21. The Social Layer P2P UGC Collaboration Crowdsourcing The Long Tail Folksonomy 21
  22. 22. Predictive Intelligence The Local in SoLoMo Checking in Mining the digital footprint Exploiting context Machine learning Big Data Predictive Intelligence 22
  23. 23. New Business Models The Business of Music Beyond selling digital copies Freeconomics Freemiums 23
  24. 24. Computer Games The rise of computer games The crash of 1986 Casual games Multiplayer games Serious games Future of games 24
  25. 25. Gamification Getting people to do stuff they don’t like Status and rewards Player types Player emotions 25
  26. 26. Robotics and Drones Race against the machine Personal programmable robots Drones Future of Work 26
  27. 27. Future Trends What’s next? Virtual reality is 
 more real than reality Your phone will tell you
 what you need to know 27
  28. 28. Reading ▪ Textbook – New Technology text available 
 as PDF – Reading material are articles 
 or videos from the Internet – Some are posted on http://olafurandri.com ▪ Reading is either required or optional – All readings will be posted on the course web 28
  29. 29. Interesting Books ▪ Engines That Move Markets – Alasdair Nairn ▪ The Innovators Dilemma – Clayton M. Christensen ▪ Crossing the Chasm – Geoffrey A. Moore ▪ The Tipping Point – Malcolm Gladwell ▪ The Invisible Computer – Donald A. Norman see  http://www.olafurandri.com/?cat=3 29
  30. 30. Interesting Books ▪ Where do good ideas
 come from – Steve Johnson ▪ What Technology Wants – Kevin Kelly ▪ Reality is Broken – Jane McGonigal ▪ The Singularity is Near – Ray Kurzweil ▪ The Future of the Internet
 and how to Stop it – Jonathan Zittrain see  http://www.olafurandri.com/?cat=3 30
  31. 31. Interesting Web Sites ▪ Economist - http://www.economist.com ▪ Technology Review - http:// www.technologyreview.com ▪ NY Times - http://www.nytimes.com ▪ Businessweek - http://www.businessweek.com/ ▪ ZDNet technology News - http://news.zdnet.com/ ▪ CNet - http://www.cnet.com/ (news.cnet.com) ▪ Google News - http://news.google.com ▪ Yahoo Finance News - http://finance.yahoo.com/ ▪ Ars Technica - http://arstechnica.com/ ▪ Wired - http://www.wired.com/ ▪ Guardian - http://www.guardian.co.uk/technology http://www.olafurandri.com/?page_id=1490 31
  32. 32. ! end Tr 32
  33. 33. 33
  34. 34. Grading ▪ Study exercises – Short in-class exercises 10% ▪ Assignments – Two assignments 20% (10% each) ▪ Reading Review – Three reviews 20% (8%,8%,4%) ▪ Paper Peer-review – Review of paper and comments 10% ▪ Research Paper – Research of a particular topic 40% 34
  35. 35. Research ▪ Objectives – Term project – Study or research of a particular topic chosen by the student – Must be approved by the teacher ▪ Area of study – Can be a device, a concept, a trend, a standard, philosophy or a metaphor, or a particular product – Gather information and write a paper – Best papers will be published ▪ Your research starts now! 35
  36. 36. Research ▪ These milestones are set: – Research topic selection is due 16.02 (week 5) – Research goals and outline are due 02.03 (week 7) – Research Paper Draft for Peer Review is due 16.03 (week 9) – Peer-Review is due 23.03 (week 10) – Paper is due 30.03 at 22:00 (week 11) ! ▪ Research Paper is an individual work and is 40% of the course grade – Draft and Peer-review is 10% 36
  37. 37. Research Study Group ▪ Group of 4-5 students – Will read your paper and give you review – Valuable service – Peer review 37
  38. 38. Online Resources ▪ Course Web Site in MySchool ! ! ! ! ! ! ! ▪ Teacher’s web site: http://www.olafurandri.com – Twitter: @olandri #nyti 38
  39. 39. Online Resources ▪ Slides are in Slideshare ! ! ! ! ! ! ! ! ▪ Links in MySchool 39
  40. 40. Online Resources ▪ Audio Recording are on Vimeo ! ! ! ! ! ! ! ! ▪ Links in MySchool 40
  41. 41. 41
  42. 42. Timeplan (stundaskrá) 42
  43. 43. Lectures are in Flight Mode ▪ Laptops and other communication devices are forbidden in class – You don’t need them! – Classes are interactive and focused 43
  44. 44. Prerequisite ▪ None... except 44
  45. 45. 45
  46. 46. Prerequisite ▪ No programming required ▪ Interest in technology and social change is recommended ▪ Qualification test – 2001 Space Odyssey – The Matrix – Minority Report • http://www.minorityreport.com/ 46
  47. 47. 47
  48. 48. 48
  49. 49. A Journey Exploring Technology 49
  50. 50. Study  Exercise What was the major 
 technology innovation 
 in 2013? MISSION: E NEXT CLASS IND OUT BEFOR F 50

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