L19 Local

219 views

Published on

What is it with people that check in on FourSquare? And why would anybody care? Yet there are 20 millions sigend up generating millions of check-ins. Predictive intelligense is also about where you will be at some time in the future, and where somebody you know will be.

Local is the Lo in SoLoMo, the buzz word. Local is not ony about location, it´s also about your digital track record. Over 70% of Netflix users watch the films recommened. Mining data to understand people´s behaviour is getting to be a huge and valuable bussiness. Adverticers see oppertunities in getting direct to their target groups.

The world is about to get really scary.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
219
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

L19 Local

  1. 1. Lecture L19 LOCAL
  2. 2. Adjacent Possible The inventor must use the components that exist in his environment Steven  Johnson
  3. 3. Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival
  4. 4. If context is king, 
 context is its crown
  5. 5. Mobile is more than a small computer, with small screen, that happens to do voice also
  6. 6. WHY IS IMPORTANT? LOCAL
  7. 7. THE INTERNET IN 1994
  8. 8. DATACOMPLEXITY
  9. 9. EXPONENTIAL
 GROWTH
  10. 10. 30  DOUBLINGS   =  BILLION
  11. 11. THEORY OF DATACOMPLEXITY
  12. 12. LINEAR
  13. 13. CATEGORISED
  14. 14. SEARCH Search
  15. 15. SMART YOU
  16. 16. DATA GENERATED EACH YEAR ARE 1,000,000,000,000,000,000,000 ZETTABYTE
  17. 17. BIG DATA MARKET IS WORTH 
 48.3 BILLION USD   BY 2018
  18. 18. BY  2015  IT  IS  EXPECTED  THAT  4.4  MILLION  JOBS  ARE  NEEDED
 WORLDWIDE  FOR  DATA  ANALYSIS
  19. 19. THE DRIVER IS FINANCIAL Source:  IDC  IVIEW  Extracting  Value  from  Chaos
  20. 20. COMPANIES HAVE
 INVESTED IN TECHNOLOGY FOR 4 TRILLION DOLLARS SINCE 2005 Source:  IDC  IVIEW  Extracting  Value  from  Chaos
  21. 21. 75% OF DATA 
 COMES FORM 
 INDIVIDUALS Source:  IDC  IVIEW  Extracting  Value  from  Chaos
  22. 22. WHERE  DO  THE  PICTURES
 WE  TAKE  GO?
  23. 23. WHAT  DOES  A  “LIKE”
 SAY  ABOUT  US?
  24. 24. Local
  25. 25. Have you played pógó?
  26. 26. “Check in”
  27. 27. Local 5 billion check-ins to FourSquare ! Grew 3400% in 2010
  28. 28. Local 78% of mobile users use location based apps
  29. 29. EVERYTHING  WE  DO
 CREATES  A   DIGITAL  FOOTPRINT
  30. 30. NUMBER OF PEOPLE ON THE INTERNET 2,5 BILLION
  31. 31. GOING TO BE 50 BILLION
  32. 32. INTERNET OF THINGS
  33. 33. ASSISTED   SERENDIPITY
  34. 34. Study Exercise
  35. 35. If you liked this, you will also like this other thing
  36. 36. Local
  37. 37. What if you had all the music in the 
 world. What will you listen to next?
  38. 38. Local is more than where you are Local
  39. 39. Local is also about you – your digital footprint Local
  40. 40. Local is the CONTEXT of the CONTENT Local
  41. 41. CONNECTING   DIGITAL  FOOTPRINTS   TOGETHER
  42. 42. This is the 
 important stuff
  43. 43. http://www.flickr.com/photos/zongo/
  44. 44. Local Around 67% of Netflix rentals are a result of algorithmically generated recommendations
  45. 45. Data  analytics  system  will  
 explore  your  digital  footprints KEY TREND
  46. 46. Content  will  be  delivered  by
 algorithms   KEY TREND
  47. 47. Privacy vs. Transparency PRIVATE PUBLIC
  48. 48. Filter Bubbles http://www.thefilterbubble.com/ Local
  49. 49. Eli Pariser Filter Bubbles
  50. 50. Personalised Content
  51. 51. Privacy vs. Transparency PRIVATE PUBLIC
  52. 52. Those who provide the most
 relevant results win KEY TREND
  53. 53. Those who provide serendipity
 to the experience will win KEY TREND
  54. 54. “The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt, Google
  55. 55. Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival
  56. 56. Your  Digital  Footprint  +     Data  Analysis  +  
 Serendipity  =     Local  User  Experience KEY TREND
  57. 57. BIGDATA
  58. 58. Summary Local  is  more  than  where  you  are   Data  Complexity  means  smart   Big  Data  is  everywhere   Someone  will  analyze  the  data   Those  with  the  best  experience  win

×