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What is it with people that check in on FourSquare? And why would anybody care? Yet there are 20 millions sigend up generating millions of check-ins. Predictive intelligense is also about where you will be at some time in the future, and where somebody you know will be.
Local is the Lo in SoLoMo, the buzz word. Local is not ony about location, it´s also about your digital track record. Over 70% of Netflix users watch the films recommened. Mining data to understand people´s behaviour is getting to be a huge and valuable bussiness. Adverticers see oppertunities in getting direct to their target groups.
The world is about to get really scary.