IGI Meetup September 2012

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The Icelandic Gaming Industry held a Meetup on the 6th of September 2012 in the usual downtown Reykjavik bar.

In this presentation I talk about how and why IGI was established and explained the role and responsibilities of the organisation. Aðalsteinn Sverrirsson of Íslandsstofa or Promote Iceland also joined explaining how they support the gaming industry.

Finally I also talked about games in general and misconceptions in the media.

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IGI Meetup September 2012

  1. 1. How to create a gaming industry: The story of the Icelandic Gaming Industry Ólafur Andri Ragnarsson http://www.olafurandri.com/?p=1872
  2. 2. Meeting to discuss forming agaming organization May 6th 2009
  3. 3. Formally foundedSeptember 25 th 2009
  4. 4. 7
  5. 5. 620 employees in 2011
  6. 6. Turnover of 62.820.513 EUR in 2011
  7. 7. Raise awareness among the public andgovernemnt of the gaming industry as arapidly growing internatinal industry withwell-paid and diverse jobs
  8. 8. Work with other companies within thecreative industries and the hightechsector within the Association of Industriesfor shared interests
  9. 9. Establish connection with educationalinstitusions both in teaching and inresearch to promote gamedevelopment as an interesting choice ofeducation for students
  10. 10. Samstarfssamningur HR og IGIHáskólinn íReykjvík munbjóða upp áLeikjalínu ítölvunarfræðumÁhersla á fögsem tengjastleikjum ogleikjagerð www.hr.is
  11. 11. IGI AWARDS 2010 –Game Creator 2012
  12. 12. Provide a platform for cooperation andknowledge sharing within the gamingindustry in Iceland
  13. 13. IGI MEETUPS
  14. 14. (cc) Johannes Jansson/norden.org All in a day’s work for the wannabe entrepreneur.
  15. 15. The Nordic Game Program budgets 12.3 11.3 11.2 11.3 MDKK 10.0 6.0 MEUR 0.5 1.35 1.65 1.5 1.5 1.5 2006 2007 2008 2009 2010 2011
  16. 16. Growth of startups! 180 160 140 120 100 Applications 80 Accepted 60 40 20 0 2006 2007:1 2007:2 2008:1 2008:2 2009:1 2009:2 2010:1 2010:2 2011 2012
  17. 17. Hit rate FundingDenmark 12,1% 12,400,000 Sweden 6,9% 10,300,000 Finland 7,5% 7,600,000 Norway 10,5% 3,600,000 Iceland 10,9% 2,200,000
  18. 18. NORDIC GAME
  19. 19. Íslandsstofa og IGI  islandsstofa.is
  20. 20.  NORDICGAME islandsstofa.is
  21. 21.  islandsstofa.is
  22. 22.  islandsstofa.is
  23. 23.  islandsstofa.is
  24. 24. Really?
  25. 25. - So, they actually pressed ”JA”.
  26. 26. Nordic Games Institution +Nordic Games Resources Picture: Marcus Bengtsson (Creative Commons Attribution 3.0 Unported)
  27. 27. The Nordic Game Program 2 budget as adopted by the Nordic Council of Ministers for Culture in Turku/Åbo, Finland, on 2011-04-04: 11.2 11.3MDKK 9.0The Nordic 6.5 6.5 Game Program 4.0MEUR 1.5 1.5 1.2 0.9 0.9 0.5 2010 2011 2012 2013 2014 2015
  28. 28. WHYCOMPUTER GAMES?
  29. 29. Average age of gamers is37
  30. 30. 82%of gamers areover 18
  31. 31. 175%increase of females in 2009
  32. 32. Why stop playing when getting old?
  33. 33. 17%Increase of 2-5 years old since 2010
  34. 34. Computergames are partof growing up
  35. 35. By age 21 gameshave played for10.000hours Copyright © 2010, Ólafur
  36. 36. Compulsory school is10.000 hours
  37. 37. $50 bnGames $20 bn $10 bn 1990 2000 2010
  38. 38. 2014
  39. 39. Games are the most powerful forceto make people to stuff
  40. 40. “ ... people who playaction games faroutperform the peoplewho don’t”- Green and Bavelier’s experiment Copyright © 2011, Ólafur
  41. 41. Better in problemsolving Copyright © 2011, Ólafur
  42. 42. Better in unknownsituations Copyright © 2011, Ólafur
  43. 43. Better in exploringnew options Copyright © 2011, Ólafur
  44. 44. Track more objects Copyright © 2011, Ólafur
  45. 45. Better in monitoringcluttered world Copyright © 2011, Ólafur
  46. 46. Better at processingvisual stream ofinformation Copyright © 2011, Ólafur
  47. 47. DISRUPTION! Copyright © 2011, Ólafur
  48. 48. IN THE NEXT DECADE MILLIONS OF JOBS WILL BE DISRUPTED!
  49. 49. MANY JOBS WILL DISAPPEAR
  50. 50. WE DON’T KNOWWHAT JOBS WILL BE NEEDED IN THE FUTURE
  51. 51. THE IPHONEDID NOT EXIST5 YEARS AGO
  52. 52. AND THIS iS2 YEARS OLD
  53. 53. SO, WHAT KIND OFPEOPLE WILL YOU HIRE?
  54. 54. Let your kids playmore games!
  55. 55. Ólafur Andri Ragnarsson @olandri andri@betware.com www.olafurandri.com slideshare.net/olandri youtube.com/olandri

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