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Integrating Social Media and Marketing Automation

Oktopost
Oktopost

In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy. Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs. This can be very helpful for: -Improved lead nurturing -Better lead scoring -Accurate lead attribution

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Supercharge Your
Marketing Automation
B2B Social Media Management Platform
With
Marketing Automation Today
Website Visits Email Opens and Clicks CRM
Where is the data coming from?
#
#
Marketing Automation Tomorrow
Enriched Leads with Social Data
All social clicks are
added to Marketing
Automation
Even traffic sent to
3rd party websites
#
#
All social clicks are added
to Marketing Automation
Social network
Campaign name
and tags
Profile
What data is added:
Even traffic sent to
3rd
party websites
Your Website
What can be done with this data?
Prospect clicks link about ‘B2B
Marketing’ is then added to the
‘B2B Marketing’ segment
Improved
lead nurturing
Better
Lead Scoring
LEAD SCORING
LINKDIN TWITTER
Accurate
Lead Attribution
Give social clicks points according
to network or tags, and send
socially active leads to sales faster
Understand where your leads are
coming from? How are they finding
your ebooks and whitepapers

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Integrating Social Media and Marketing Automation

  • 1. Supercharge Your Marketing Automation B2B Social Media Management Platform With
  • 2. Marketing Automation Today Website Visits Email Opens and Clicks CRM Where is the data coming from?
  • 3. # # Marketing Automation Tomorrow Enriched Leads with Social Data All social clicks are added to Marketing Automation Even traffic sent to 3rd party websites
  • 4. # # All social clicks are added to Marketing Automation Social network Campaign name and tags Profile What data is added:
  • 5. Even traffic sent to 3rd party websites Your Website
  • 6. What can be done with this data? Prospect clicks link about ‘B2B Marketing’ is then added to the ‘B2B Marketing’ segment Improved lead nurturing Better Lead Scoring LEAD SCORING LINKDIN TWITTER Accurate Lead Attribution Give social clicks points according to network or tags, and send socially active leads to sales faster Understand where your leads are coming from? How are they finding your ebooks and whitepapers
  • 7. B2B Social Media Management Platform Visit our website www.oktopost.com contact@oktopost.com +1 (646) 559-6157 Thanks