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Social	
  
Advocacy	
  
Amplify  Your  Social  
Media  Reach
Social  advocacy  is  when  you  
mobilize  and  empower  
people  to  amplify  your  
reach  with  social  media
What	
  is	
  	
  
social	
  
advocacy?	
  
•  Prospects  are  more  likely  to  seek  informa?on  
and  advice  from  social  media
•  Advocates  help  boost  reach  beyond  
the  corporate  network
•  Social  media  is  an  easy  way  for  advocates  
to  spread  the  word  and  generate  web  traffic
Social	
  advocacy	
  is	
  a	
  powerful	
  
amplifica9on	
  tool	
  
ü  Enhances  content  marke?ng
ü  Encourages  social  selling  
ü  Assists  in  recruitment
ü  Supports  customer  engagement
Social	
  advocacy	
  
goes	
  beyond	
  
brand	
  awareness	
  
Who	
  are	
  the	
  
social	
  advocates?	
  
Partners	
  Employees	
   Distributers	
   Resellers	
   Customers	
  
•  Exis?ng  content
•  Marke?ng  ini?a?ves
•  Company/industry  news
•  New  products
•  Job  pos?ngs
What	
  content	
  do	
  advocates	
  share?	
  
•  Friends  and  family  deals
•  Exclusive  content
•  3rd  party  content
•  User  generated
Advocacy Board
Introducing  the  
  
  
Social  Advocacy  Board
The  comprehensive  social  media  plaNorm  that  enables  
marketers  to  publish,  measure,  engage,  listen  and  
amplify  their  social  media  presence  with  advocates.
Advocacy Board
Pre-­‐select  &  compose  the  
social  posts  that  will  be  
featured  for  advocate  sharing
What  The  Advocacy  Board  can  
do  for  the  marke?ng  team
Track  advocacy  
effec?veness  from  
share  to  conversion
Effec?vely  manage  social  
messaging  across  the  
en?re  organiza?on
Synchronize  social  data  
with  marke?ng  automa?on  
and  CRM  plaNorms
Advocacy Board
What  the  
Advocacy  
Board  can  
do  for  social  
advocates
Advocacy Board
•  Zero  overhead  for  marketers
•  One-­‐click  sharing  for  advocates
•  Mobile  first
•  Built  in  leader  board
•  Data  is  synchronized  with  marke?ng    
automa?on  plaNorms
Most    
Popular  
Features
Top5
Advocacy Board
The  
  
social  advocacy  board  
keeps  it  simple
Advocacy Board
Easily  pin  exis?ng  social  content  
to  the  advocacy  board
Advocacy Board
Invite  employees,  colleagues,  and  
partners  to  join  the  board
Advocacy Board
Advocates  login  using  their  
social  profiles
Advocacy Board
Sharing  is  as  simple  as  clicking
Advocacy Board
Gamify  the  experience  with  
fun  leaderboards
Advocacy Board
Realize  the  value  of  social  
advocacy  with  easy  repor?ng
Advocacy Board
Synchronize  social  advocacy  data  with  
your  marke?ng  automa?on  plaNorm
Advocacy Board
Andrew	
  J.	
  Coate	
  -­‐  Kapost
“The  Oktopost  Advocacy  board  has  made  it  dead  
simple  to  provide  my  team  with  social  posts  that  
are  proven  to  produce.”  
@andrewjcoate
Advocacy Board
The  Oktopost  Advocacy  Board  will  allow  you  to:  
ü  Invite  anyone  to  be  your  social  advocate
ü  Create  &  curate  pre-­‐approved  &  well  marketed  content  
ü  Easily  amplify  your  reach  in  just  one  click  &  on  the  go
ü  Integrate  with  your  CRM  and  marke?ng  automa?on  plaNorms
ü  Leverage  social  insights  to  enrich  any  lead’s  records
Advocacy Board

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Employee Social Advoacy Program

  • 1. Social   Advocacy   Amplify  Your  Social   Media  Reach
  • 2. Social  advocacy  is  when  you   mobilize  and  empower   people  to  amplify  your   reach  with  social  media What  is     social   advocacy?  
  • 3. •  Prospects  are  more  likely  to  seek  informa?on   and  advice  from  social  media •  Advocates  help  boost  reach  beyond   the  corporate  network •  Social  media  is  an  easy  way  for  advocates   to  spread  the  word  and  generate  web  traffic Social  advocacy  is  a  powerful   amplifica9on  tool  
  • 4. ü  Enhances  content  marke?ng ü  Encourages  social  selling   ü  Assists  in  recruitment ü  Supports  customer  engagement Social  advocacy   goes  beyond   brand  awareness  
  • 5. Who  are  the   social  advocates?   Partners  Employees   Distributers   Resellers   Customers  
  • 6. •  Exis?ng  content •  Marke?ng  ini?a?ves •  Company/industry  news •  New  products •  Job  pos?ngs What  content  do  advocates  share?   •  Friends  and  family  deals •  Exclusive  content •  3rd  party  content •  User  generated
  • 7. Advocacy Board Introducing  the       Social  Advocacy  Board The  comprehensive  social  media  plaNorm  that  enables   marketers  to  publish,  measure,  engage,  listen  and   amplify  their  social  media  presence  with  advocates.
  • 8. Advocacy Board Pre-­‐select  &  compose  the   social  posts  that  will  be   featured  for  advocate  sharing What  The  Advocacy  Board  can   do  for  the  marke?ng  team Track  advocacy   effec?veness  from   share  to  conversion Effec?vely  manage  social   messaging  across  the   en?re  organiza?on Synchronize  social  data   with  marke?ng  automa?on   and  CRM  plaNorms
  • 9. Advocacy Board What  the   Advocacy   Board  can   do  for  social   advocates
  • 10. Advocacy Board •  Zero  overhead  for  marketers •  One-­‐click  sharing  for  advocates •  Mobile  first •  Built  in  leader  board •  Data  is  synchronized  with  marke?ng     automa?on  plaNorms Most     Popular   Features Top5
  • 11. Advocacy Board The     social  advocacy  board   keeps  it  simple
  • 12. Advocacy Board Easily  pin  exis?ng  social  content   to  the  advocacy  board
  • 13. Advocacy Board Invite  employees,  colleagues,  and   partners  to  join  the  board
  • 14. Advocacy Board Advocates  login  using  their   social  profiles
  • 15. Advocacy Board Sharing  is  as  simple  as  clicking
  • 16. Advocacy Board Gamify  the  experience  with   fun  leaderboards
  • 17. Advocacy Board Realize  the  value  of  social   advocacy  with  easy  repor?ng
  • 18. Advocacy Board Synchronize  social  advocacy  data  with   your  marke?ng  automa?on  plaNorm
  • 19. Advocacy Board Andrew  J.  Coate  -­‐  Kapost “The  Oktopost  Advocacy  board  has  made  it  dead   simple  to  provide  my  team  with  social  posts  that   are  proven  to  produce.”   @andrewjcoate
  • 20. Advocacy Board The  Oktopost  Advocacy  Board  will  allow  you  to:   ü  Invite  anyone  to  be  your  social  advocate ü  Create  &  curate  pre-­‐approved  &  well  marketed  content   ü  Easily  amplify  your  reach  in  just  one  click  &  on  the  go ü  Integrate  with  your  CRM  and  marke?ng  automa?on  plaNorms ü  Leverage  social  insights  to  enrich  any  lead’s  records