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THE MOBILE GAMES Google searches MBLM FLTR Olympics

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THE MOBILE GAMES Google searches Olympics website visits NBC and BBC streams 7OTHER FACTSSecond-screen viewing didn’t diminish but rather enhanced Overall, nearly 56 percent of people who followed the Almost half a billion viewers followed the Olympic coverageviewers’ interest in watching the Games on TV.8 Games on TV and at least one other screen did so of Chinese state broadcaster CNTV via PCs, mobile and simultaneously. These viewers also watched TV for 67 connected devices.10 6 percent longer than those who only watched TV.9

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