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SOURCES & CreditsThe Social Games MBLM FLTR Olympics

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SOURCES & CreditsThe Social Games The Enabled Games1 Bullas, Jeff. Staggering Social Media Statistics from the Olympics. Business2Community.com. August 14, 20 Prindle, Drew. Olympic Tech 2012: Gadgets and Gizmos of the Games. 2012. http:/ /www.business2community.com/social-media/staggering-social-media-statistics-from-the- Digital Trends. July 27, 2012. http://www.digitaltrends.com/cool-tech/gadgets-and-gizmos-in-the-games- olympics-infographic-0251729 tech-in-the-2012-olympics/2 Goldsmith, Melissa. Olympic Branding Police are Everywhere. O.Canada. July 31, 2012. http://o.canada. 21 Limpert, Rick. Nike Pro Turbospeed Uniforms are High Tech for the Track. The Examiner. July 26, 2012. com/2012/07/31/bc-oly-branding-day3/ http://www.examiner.com/article/nike-pro-turbospeed-uniforms-are-high-tech-for-the-track3 Belson, Ken. Olympians Take to Twitter to Protest Endorsement Rule. The New York Times. July 30, 2012. 22 Bond, Anthony. The greatest disco on Earth! Pixel animations turn Olympic Stadium into psychedelic light http://www.nytimes.com/2012/07/31/sports/olympics/athletes-at-olympics-protest-sponsorship-rule-on- show. Daily Mail Online. August 12, 2012. http://www.dailymail.co.uk/news/article-2187468/The-greatest- twitter.html disco-Earth-Pixel-animations-turn-Olympic-Stadium-psychedelic-light-show.html4  Georges, Marc.  Spoilers: Angry Olympics Fans Tweet Their Protests, NBC Responds. Yahoo News. July 29, 23 Engelbrecht, Lezette. Five Tech Firsts for Olympics. ITWeb. July 20, 2012. 2012. http://news.yahoo.com/spoilers-angry-olympics-fans-tweet-protests-nbc-responds-145211712.html http://www.itweb.co.za/index.php?option=com_contentview=articleid=56958:five-tech-firsts-for- olympics5 O lympics Inspire 150 Million Tweets. The Telegraph. August 13, 2012. http://www.telegraph.co.uk/ technology/twitter/9471869/Olympics-inspire-150-million-tweets.html 24 Schaefer, Stephanie. How Accurate is Olympic Timekeeping? JCKOnline. August 8, 2012. http://www.jckonline.com/2012/08/08/how-accurate-olympic-timekeeping 6 Delo, Cotton.‘Social Olympics’ Over, Brands on Twitter Shift Focus to Back to School, Black Friday. AdAge Digital. August 21, 2012. http://adage.com/article/digital/ad-age-digital-conference- 25 Prindle, Drew. Olympic Tech 2012: Gadgets and Gizmos of the Games. speaker-twitter-s-joel-lunenfeld/236769/?utm_source=feedburnerutm_medium=feedutm_ Digital Trends. July 27, 2012. http://www.digitaltrends.com/cool-tech/gadgets-and-gizmos-in-the-games- campaign=Feed:+advertisingAge/Digital+%28Advertising+Age+-+Digital tech-in-the-2012-olympics/ 26 Dave Evans, How technology will evolve by ‘16 Olympics,The Mobile Games http://espn.go.com/blog/playbood/tech/post/_id/1850/how-technologywill-affect-16-olympics7 P alma, Maija. Smartphones Trump Desktops in Olympics Viewing. Financial Times. August 7, 2012. http://blogs.ft.com/tech-blog/2012/08/smart-phones-trump-desktops-in-olympics-viewing/? The Intimate Games8 Calling: Some Reflections on the Digital Games. Google. August 14, 2012. London 27 A ll a-Twitter about Queen’s Arrival. UK Press Association. July 27, 2012. http://www.google.com/hostednews/ http://googleblog.blogspot.com/2012/08/london-calling-some-reflections-on.html ukpress/article/ALeqM5g6wTykT3GD_Bkc7ddxaG6QiBnKhQ?docId=N0070691343424991358A9 I bid. 28 Crouse, Karen. Best Wishes from Barack and Bieber. The New York Times. August 1, 2012. http://london2012.blogs.nytimes.com/2012/08/01/best-wishes-from-barack-and-justin/10 Roettgers, Janko. By the Numbers. How the Olympics Helped to Take Multi-Screen Online. Gigaom. August 16, 2012. http://gigaom.com/video/olympic-multiscreen-numbers 29 Cohen, Ben. McKayla Is Not Impressed By This Meme. The Wall Street Journal. August 8, 2012. http://stream.wsj.com/story/london-olympics-2012/SS-2-13789/SS-2-43362/11 London Calling: Some Reflections on the Digital Games. Google. August 14, 2012. http://googleblog. blogspot.com/2012/08/london-calling-some-reflections-on.html 30 B ehind the Scenes on Instagram with Team USA Men’s Hoops. CNN. http://www.cnn.com/2012/08/01/tech/gallery/olympics-hoops-instagram/i12 Infographic: Some Olympic Facts. Radium. August 15, 2012. http://www.hrzone.co.uk/topic/managing-people/infographic-some-olympic-facts/122785 PhotosThe Female Games 3, 14 (Hyleas Founntain, US heptathlon)-Alexander Hassenstein/Getty Images AP Photo13 Brennan, Christine. American Women Rule the London Olympics – Now What? USA Today. August 12, 2012. Photo: Clive Rose/Getty Images http://www.usatoday.com/sports/olympics/london/story/2012-08-12/London-Olympics-womens-sports- Jeff J Mitchell/Getty Images Christine-Brennan-Title-IX/57016306/1 3, 8, 14 Flikr (http://www.flickr.com/photos/mole555/with/7751372000/)14 Jenkins, Sally. Women’s Olympic Success: A Flood that Began as a Trickle. Washington Post. August 12, 2012. http://www.washingtonpost.com/sports/olympics/womens-olympic-success-a-flood-that-began-as- 12 Bolt-Getty, no photographer credited a-trickle/2012/08/12/2799c9ba-e4a2-11e1-8f62-58260e3940a0_story.html Call Me Maybe - 2012 USA Olympic Swimming Team. http://www.youtube.com/ watch?v=YPIA7mpm1wU15 Fader, Lainna. Women Were the Trending Topic of the Games. Wired. August 16, 2012. http://www.businessinsider.com/usa-basketball-2012-7?op=1 http://www.wired.com/playbook/2012/08/women-social-media-olympics/ McKayla-disappointed-attributed to Getty, no photographer credited http://www.photographytips.com.au/love-of-god-love-of-sport-same-emotions/16 Ibid. http://mofmofmofmof.blog.so-net.ne.jp/upload/detail/article-2184089-1466E2D6000005DC-17 Empowering Women in Sports. Feminist Majority Foundation. http://feminist.org/research/sports/sports4.html 366_964x696.jpg.html http://www.ringofstars.ru/across/?p=1562818 Brennan, Christine. American Women Rule the London Olympics – Now What? USA Today. August 12, 2012. http://www.google.com/imgres?um=1hl=enclient=firefox-asa=Nrls=org.mozilla:en-US http://www.usatoday.com/sports/olympics/london/story/2012-08-12/London-Olympics-womens-sports- :officialbiw=1611bih=937tbm=ischtbnid=i3ccqpD1IBomMM:imgrefurl=http://www. Christine-Brennan-Title-IX/57016306/1 popsugar.com/author/Karli%2520Bulnesimgurl=http://media4.onsugar.com/files/2012/07/ 30/5/192/1922398/900x506Thumb.preview/i/2012-Olympics-Opening-Ceremony-Highlights-19 B arriers to Women in Athletic Careers, http://feminist.org/research/sports/sports4.html Video.jpgw=550h=309ei=CZE7UP-UD-L00gGG8oCoAQzoom=1iact=rcdur=341sig University of Delaware, Study finds female athletes rarely and ineffectively used as ad spokespeople, =117002028326553695098page=1tbnh=102tbnw=182start=0ndsp=35ved=1t:429 http://phys.org/news/2012-07-female-athletes-rarely-ineffectively-ad.html ,r:0,s:0,i:72tx=41ty=58 16

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