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The social, mobile, female, enabled, MBLM FLTR Olympics

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The social, mobile, female, enabled, intimate gamesGeater use of social media and technology transformed the Olympics into both agreater spectacle and a more intimate Games. The London Olympics offered a richexperience for athletes and spectators alike, engaging participants separated byoceans, time zones and cultures.Combined, the social, mobile, female, enabled and intimate aspects of these Gameshave transformed what we expect from major events, the brands that sponsoror affiliate with them, the participants, and the spectators. For two weeks this summer,the global community tuned in, followed, friended, shared and browsed, and in so doingperhaps embodied the Olympic spirit better than ever before. 14

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