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OkCarl Thesis Midterm Presentation

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OkCarl Thesis Midterm Presentation

  1. 1. <3 OkCarl Experiments in online dating
  2. 2. Research  Current academic research focus  Individual interviews with users (<50 people)  Large datasets from real online dating networks (10000+)  No medium-sized studies  How to optimize a profile  Breakdown of behavior based on gender, sexual orientation, race, etc.
  3. 3. Research Who messages whom?
  4. 4. Exploring the current dating scene
  5. 5. Questions  What is wrong with online dating sites today?  How do you measure "success" for a dating network?  What unique features from special interest (LGBT, kink, religious, etc.) dating networks could be used in straight ones?  How do features stack up for different genders and sexual orientations?
  6. 6. Experimental Platform  Closed dating site with control set of users  Capture usage data  Compare actual vs. shared profile data  Modular to allow easy swapping of test features  Surveys to capture perceived UX  Surveys to determine effectiveness of matches
  7. 7. Iterations
  8. 8. Demo https://study.okcarl.com/
  9. 9. Study  Average profiles (control)  Condensed profiles  Too-much-info profiles  Video profiles  Storytelling profiles: Madlibs  Location: distance by transit time, multiple locations  Unlimited vs. limited contact with other users  Friends build your profile
  10. 10. Deliverables  HCI analysis of features used in dating networks  Data on comparative effectiveness of features per gender and sexual orientation  (post-graduation) Publish academic paper  (stretch) Dating site distribution for Drupal community
  11. 11. Schedule  Create - 3 weeks total (2/18 - 3/11)  development - 2.5 weeks  beta signups - 3 weeks  launch event - 3 weeks  Experiment - 4 weeks total (3/11 - 4/8)  trials - 4 weeks  5 days is the absolute minimum I want to run one experiment  5 days/experiment * 14 experiments = 10 weeks  mitigation options  combine experiments  cut experiments  segregate into different groups to run 2 different experiments simultaneously (requires larger pool of users)  continue running experiments into the Analyze period and only include that data in the final written thesis or post-graduation academic paper  analyze data simultaneously  program new experiments simultaneously  Analyze (4/8 - 4/30)  crunch data - 1 week  write thesis summary - Week 11 - 1 week  SUBMIT THESIS SUMMARIES AND MATERIALS FOR THESIS BOOK BY END OF CLASS APRIL 16  create presentation - 1 week  Present:Class 13 -April 30
  12. 12. OkDone

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