"The Fun Cooker: Mixing up "30 Rock", Social Media and Social Networking"<br />Kim Fox<br />The American University in Cai...
30 Rock: The TV show<br />Currently in season 4 on NBC.<br />An ensemble sit-com.<br />Last year, “30 Rock” received a rec...
The fun Cooker<br />Season 3 :: episode 14<br />May 18, 2009<br />6.4 million viewers overall (unconfirmed from Nielsen)<b...
The fun Cooker (cont.)<br />Season 3 :: episode 14<br />May 18, 2009<br />The back story: Jack Donaghy,<br />desperately t...
Literature Review<br />“Beyond Microblogging: Conversation and Collaboration via Twitter”<br />Courtenay Honeycutt<br />Su...
Literature Review (cont.)<br />“Why We Twitter: Understanding Microblogging Usage and Communities”<br />Akshay Java<br />T...
RESEARCH QUESTIONS<br />What are people tweeting about as it relates to “30 Rock”?<br />What sources/software are people u...
RESEARCH METHOD<br />Content analysis of tweets on Twitter<br />4 different days (and times)<br />4 different weeks (Febru...
RESEARCH METHOD (cont.)<br />Tweets analyzed into several categories<br />Non-English (NE)<br />Retweets (RTs)<br />Quotes...
RESEARCH RESULTSTypes of Tweets<br />
RESEARCH RESULTSTypes of Tweets (cont.)<br />Out of a total of 80 tweets<br />14 non-English tweets; not counted (NE)<br /...
RESEARCH RESULTSsources of Tweets<br />Not everyone uses Twitter’s Web interface to tweet<br />There are numerous Twitter ...
RESEARCH RESULTSsources of Tweets (cont.)<br />
RESEARCH RESULTSsources of Tweets (cont.)<br />Out of a total of 80 tweets; 14 sources<br />32 Web-based tweets<br />13 fr...
CONCLUSION<br />“30 Rock” fans are using <br />Twitter’s Web interface<br /> to tweet quotes from <br />the show.<br />
CONCLUSION (cont.)<br />What I could not determine:<br />If tweets are based on the current season.<br />The contents of t...
FUTURE RESEARCH<br />Change the method for obtaining the data:<br />Increase the number of weeks <br />Focus on tweeting t...
FUTURE RESEARCH (cont.)<br />Examine other methods of Computer Mediated Communication<br />Forums<br />List-serves<br />Bl...
Upcoming SlideShare
Loading in …5
×

BEA 30 Rock Presentation

705 views

Published on

My presentation for the Broadcast Education Association (BEA) in April, 2010. The presentation is on how people are using Twitter to tweet about "30 Rock".

Published in: Entertainment & Humor
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
705
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

BEA 30 Rock Presentation

  1. 1. "The Fun Cooker: Mixing up "30 Rock", Social Media and Social Networking"<br />Kim Fox<br />The American University in Cairo (AUC)<br />April, 2010<br />
  2. 2. 30 Rock: The TV show<br />Currently in season 4 on NBC.<br />An ensemble sit-com.<br />Last year, “30 Rock” received a record breaking 22 primetime Emmy Award nominations and won 5 Emmy Awards, including Best Comedy Series and Best Actor in a Comedy Series (Alec Baldwin).<br />Source: Wikipedia<br />
  3. 3. The fun Cooker<br />Season 3 :: episode 14<br />May 18, 2009<br />6.4 million viewers overall (unconfirmed from Nielsen)<br />Tracy Morgan, who plays Tracy Jordan, received a Primetime Emmy Award nomination in the category for Outstanding Supporting Actor in a Comedy Series and Ken Whittinghamwon the NAACP Image Award for Outstanding Directing in a Comedy Series for their work on "The Funcooker".<br />Source: Wikipedia<br />Image courtesy: NBC<br />
  4. 4. The fun Cooker (cont.)<br />Season 3 :: episode 14<br />May 18, 2009<br />The back story: Jack Donaghy,<br />desperately tries to find a name<br />for a pocket microwave oven <br />that is not offensive in any<br />language.<br />Source: Wikipedia<br />Image courtesy: IMDB<br />
  5. 5. Literature Review<br />“Beyond Microblogging: Conversation and Collaboration via Twitter”<br />Courtenay Honeycutt<br />Susan C. Herring<br />Indiana University Bloomington<br />Focuses on how people have conversations on Twitter.<br />Image courtesy: Writer’s Digest Blog<br />
  6. 6. Literature Review (cont.)<br />“Why We Twitter: Understanding Microblogging Usage and Communities”<br />Akshay Java<br />Tim Finin<br />Xiaodan Song<br />Belle Tseng<br />University of Maryland Baltimore County<br />NEC Laboratories America<br />Focuses on what people are talking about on Twitter.<br />
  7. 7. RESEARCH QUESTIONS<br />What are people tweeting about as it relates to “30 Rock”?<br />What sources/software are people using to tweet about “30 Rock”?<br />
  8. 8. RESEARCH METHOD<br />Content analysis of tweets on Twitter<br />4 different days (and times)<br />4 different weeks (February)<br />Used screenshots via Zotero<br />
  9. 9. RESEARCH METHOD (cont.)<br />Tweets analyzed into several categories<br />Non-English (NE)<br />Retweets (RTs)<br />Quotes (Q)<br />Personal (P)<br />Links (L)<br />Conversations (C)<br />
  10. 10. RESEARCH RESULTSTypes of Tweets<br />
  11. 11. RESEARCH RESULTSTypes of Tweets (cont.)<br />Out of a total of 80 tweets<br />14 non-English tweets; not counted (NE)<br />8 retweets (RTs)<br />31 quotes (Q)<br />25 personal (P)<br />4 links (L)<br />5 conversations (C)<br />Image courtesy: Andres R.H. Girdwood<br />
  12. 12. RESEARCH RESULTSsources of Tweets<br />Not everyone uses Twitter’s Web interface to tweet<br />There are numerous Twitter API clients who have designed programs for managing Twitter<br />
  13. 13. RESEARCH RESULTSsources of Tweets (cont.)<br />
  14. 14. RESEARCH RESULTSsources of Tweets (cont.)<br />Out of a total of 80 tweets; 14 sources<br />32 Web-based tweets<br />13 from Tweetie<br />10 from TweetDeck<br />8 from Echofon<br />4 each from text and UberTwitter<br />2 from Twee<br />1 each from Google, mobile web, Seesmic, Chirp, Twittelater, API, TweetDroid and Twee<br />NOTE: Some of these are mobile apps<br />
  15. 15. CONCLUSION<br />“30 Rock” fans are using <br />Twitter’s Web interface<br /> to tweet quotes from <br />the show.<br />
  16. 16. CONCLUSION (cont.)<br />What I could not determine:<br />If tweets are based on the current season.<br />The contents of the non-English tweets.<br />
  17. 17. FUTURE RESEARCH<br />Change the method for obtaining the data:<br />Increase the number of weeks <br />Focus on tweeting that takes place during the original show air time<br />Consider how the way people are tweeting is related to how they are viewing television<br />
  18. 18. FUTURE RESEARCH (cont.)<br />Examine other methods of Computer Mediated Communication<br />Forums<br />List-serves<br />Blogs<br />

×