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Studying Simon Sinek: Start With the Golden Circle

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Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.

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  • Where do I find the corresponding YouTube presentations to this? I want to learn to make better Power Points, so this is brilliant, thank you! Better than the book I'm reading on it for sure.
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  • @tamaraschenk1 I had a conversation with my co-teacher about branding today that definitely gels with what you are saying, Tamara! People want story, meaning, and a cause--what is easy--it's really knowing why we do what we do that is the challenge!
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  • There is one source, where inspiration, creativity and innovation comes from - from the inside, from our heart, from our soul, derived from our own purpose we have on planet Earth.
    But the way we are selling to drive our customer's outcomes is working from the outside-in, backwards from the customer's journey. Customer are interested in what something MEANS for them, for their specific challenge, for their business results. They are no longer interested in what a product DOES or what it IS - that's all available online. They define what's valuable for them.
    So, we need to master two ways: First, from the inside to develop great products and services, always anticipating what could be valuable for the customers. Second, from the outside, the way we are selling respectively we are enabling our customers to buy, according to their journey.
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Studying Simon Sinek: Start With the Golden Circle

  1. Start with the Golden Circle How Great Leaders Inspire Action
  2. What did these four have in common?
  3. All fourstarted withthe golden circle.
  4. What is TheGolden Circle?
  5. “It is a principle grounded in thetenets of biology.” --Simon Sinek
  6. Greatleaders
  7. Think
  8. ThinkACT
  9. ThinkACTCommunicate
  10. Why
  11. Why How
  12. Why How What from the inside out.
  13. WhatNeocortexrational factuallogical detail-orientedtextual statistical
  14. How & WhyLimbic Brain & Amygdalapurpose decision-makingcontext instinctemotion no language
  15. What’s Wrongwith What?
  16. “When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley
  17. “When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first”
  18. “When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions
  19. “When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding
  20. “When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding The best minds
  21. “When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-making.”-- Simon Sinek Samuel Langley (Gave Up Because he Wasn’t first) Focused on being “first” Excellent market conditions Sufficient funding The best minds
  22. What’s rightabout why?
  23. The Wright Brothers
  24. The Wright Brothers No notoriety
  25. The Wright Brothers No notoriety The right people
  26. The Wright Brothers No notoriety The right people No funding
  27. The Wright Brothers No notoriety The right people No funding Belief in the promise of flight
  28. The Wright Brothers(Credited with the First Man-Powered Flight, December 17, 1903) No notoriety The right people No funding Belief in the promise of flight
  29. Why doesWhy work?
  30. We follow those who lead, notfor them, but for ourselves. Andits those who start with "why" thathave the ability to inspire thosearound them or find others whoinspire them. --Simon Sinek
  31. One man,one speech,immeasurable impact.
  32. Start withthe golden circle
  33. Start with Why
  34. Sources:Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio Hardcover: New York, 2009.Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com. TED: Ideas worth spreading. Retrieved September 14, 2012, from http:// www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  35. Images: Sun (slide 1): jenny downing via FlickrGolden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr Steve Jobs: acaben via Flickr Orville and Wilbur Wright: Wikimedia Commons Martin Luther King, Jr.: Library of Congress Brain Scan (slide 5): Health Research Board via Flickr O is for Occipital (slides 13-14): Illuminaut via Flickr Samuel Pierpont Langley: Wikimedia Commons March on Washington (slide 31): Wikimedia Commons

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