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Start   with the
        Golden Circle
        How Great Leaders Inspire Action
What did these four have in common?
All four
started with
the golden circle.

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Studying Simon Sinek: Start With the Golden Circle

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Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.

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Studying Simon Sinek: Start With the Golden Circle

  1. Start with the Golden Circle How Great Leaders Inspire Action
  2. What did these four have in common?
  3. All four started with the golden circle.
  4. What is The Golden Circle?
  5. “It is a principle grounded in the tenets of biology.” --Simon Sinek
  6. Great leaders
  7. Think
  8. Think ACT
  9. Think ACT Communicate
  10. Why
  11. Why How
  12. Why How What from the inside out.
  13. What Neocortex rational factual logical detail-oriented textual statistical
  14. How & Why Limbic Brain & Amygdala purpose decision-making context instinct emotion no language
  15. What’s Wrong with What?
  16. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley
  17. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first”
  18. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions
  19. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding
  20. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding The best minds
  21. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley (Gave Up Because he Wasn’t first) Focused on being “first” Excellent market conditions Sufficient funding The best minds
  22. What’s right about why?
  23. The Wright Brothers
  24. The Wright Brothers No notoriety
  25. The Wright Brothers No notoriety The right people
  26. The Wright Brothers No notoriety The right people No funding
  27. The Wright Brothers No notoriety The right people No funding Belief in the promise of flight
  28. The Wright Brothers (Credited with the First Man-Powered Flight, December 17, 1903) No notoriety The right people No funding Belief in the promise of flight
  29. Why does Why work?
  30. We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them. --Simon Sinek
  31. One man, one speech, immeasurable impact.
  32. Start with the golden circle
  33. Start with Why
  34. Sources: Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio Hardcover: New York, 2009. Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com. TED: Ideas worth spreading. Retrieved September 14, 2012, from http:// www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  35. Images: Sun (slide 1): jenny downing via Flickr Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr Steve Jobs: acaben via Flickr Orville and Wilbur Wright: Wikimedia Commons Martin Luther King, Jr.: Library of Congress Brain Scan (slide 5): Health Research Board via Flickr O is for Occipital (slides 13-14): Illuminaut via Flickr Samuel Pierpont Langley: Wikimedia Commons March on Washington (slide 31): Wikimedia Commons

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