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ideate!Create and develop
world-changing ideas
you’ve been given the opportunity
to present your idea to the world.
So...
http://www.flickr.com/photos/cristian_roberti/56...
--your idea will either live or die.
This is your chance
http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostr...
create content that propels your idea into the
hearts and minds of your audience...
How do you?
http://www.flickr.com/photo...
And change
their world?
http://www.flickr.com/photos/gsfc/4866242774/sizes/l/in/photostream/
Network designed by Brennan Novak from The Noun Project
This is a
guide to
Developing
Network designed by Brennan Novak from The Noun Project
Changing
World
ideas
presenting
ideas is a
process
Content Development
B
e
generate
ideas
refine
idea
structure
the content
Visual Design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
ev...
Delivery & Execution
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from Th...
to ideateFirst, generate good ideas
Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte
generatevia divergent and converge...
Idea Collection Idea Creation
Convergent thinking; collect information
from every source possible.
Divergent thinking; inv...
“When panning for gold, prospectors scoop up a pan full
of dirt...never knowing which pan full of dirt will yield a
great ...
Your ideal topic...
Your
knowledge
Audience’s
interests
Your
passion
Your
nowledge
Audience’s
interests
Your
passion
Why does this
matter?
Without audience, an
idea is hollow.
p://www.flickr.com/photos/ajourneyroundmyskull/3971137460/sizes/o/in/photostream/
Refineget to the core of your message
superfluous or tangential elements.
Chip and Dan Heath, Made to Stick
http://commons.wikimedia.org/wiki/File:Jordens_inre.s...
http://commons.wikimedia.org/wiki/File:Jordens_inre.svg
The Core is...
your point of view
articulate what you want your audience to believe
so what?
?Thinking designed by James Fenton from The Noun Project
why it should matter to your audience
One complete sentence
to ideateUnderstand what persuasion means
“In making a speech one must study three
points: first, the means of producing persuasion;
second, the language; third the ...
Analytical (head)
Logic and analysis
Reasoning and rationality
Emotional (heart)
Passion and feelings
Sentimentality and s...
Your idea is the
The USS Enterprise
Imagine
z
qKirk
emotional effect of speaker’s words
z
aspeaker’s credibility,
ethical speaking
BonesSpock
arrangement,
evidence, and ...
to ideateApply SUCCESs to developing strong content
Simple
Unexpected
Concrete
Credible
Emotional
Stories
SIMPLE ideas help audiences decide
Make it stick
(Heath, C. and Heath, D.)
avoid analysis Paralysis
http://www.flickr.com/photos/indrarado/1862859720/sizes/o/in/photostream/
http://www.flickr.com/pho...
“In tough times, we'll see problems everywhere, and
"analysis paralysis" will often kick in....to make
progress on a chang...
Keep your big idea simple
http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
SIMPLIFY logic and arrangement to clarify your idea
(Heath, C. and Heath, D.)Make it stick
organizeTo motivate the audience to action
What is
What could be New Bliss
Call to
Adventure
Call to ActionThe gap between
what is and what
could be shows the
audien...
“All good presentations...convey and resolve
some kind of conflict or imbalance. The sense
of discord is what makes audien...
Open with
PUNCH
Personal, Unexpected,
Novel, Challenging.
Humorous
(Reynolds 2011)
Establish
NEED
Highlight a problem
for ...
Simple Data concretizes your idea
Duarte on
great data
75%
25%
Users with no privacy settings
Users with privacy settings
point the audience to the conclusion
Privacy on Faceboo...
highlight what’s important
0
22500
45000
67500
90000
Number of posts in 30 days
Brazil Egypt USA Turkey Spain
Source: Bria...
25%of Facebook users
have no privacy settings.
http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/
use ...
“...you don't need to embrace simplicity just so
your people can comprehend your message.
The point of simplicity is more ...
THE UNEXPECTED cannot be ignored
Make it stick
(Heath, C. and Heath, D.)
“a mental codification of experience that
includes a particular organized way of
perceiving cognitively and responding to a...
What we think based on experience
“Our schemas are like guessing machines.
Schemas help us predict what will happen and,
consequently, how we should make de...
schema Interruption
http://www.flickr.com/photos/tim-rt-photography/8676540682/sizes/k/in/photostream/
gets attention
“Surprise jolts us to attention. Surprise is
triggered when our schemas fail, and it prepares
us to understand why the fai...
CONCRETE ideas create mental “hooks”
(Heath, C. and Heath, D.)Make it stick
Velcro theory of memory
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/pho...
Your idea
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/
Your
audience’s
brain
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photo...
http://www.flickr.com/photos/derekgavey/6020501642/sizes/o/in/photostream/
Your brain hosts a truly staggering number
of lo...
CREDIBILITY is what prepares one to be persuaded
(Heath, C. and Heath, D.)Make it stick
Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is
necessary... [for the speaker] to construct a vi...
http://www.flickr.com/photos/boltron/3212284622/sizes/l/in/photostream/
http://www.flickr.com/photos/eschipul/2256923368/siz...
http://www.flickr.com/photos/soldiersmediacenter/397629064/sizes/o/in/photostream/
http://www.flickr.com/photos/chantelbeam/...
EMOTION is the seat of decision making
(Heath, C. and Heath, D.)Make it stick
http://www.flickr.com/photos/doscronopios/5459170197/sizes/o/in/photostream/
“The Empathic Civilization”
Jeremy Rifkin, RSA...
Empathy is key
http://www.flickr.com/photos/amandasphotographs/2905142283/sizes/o/in/photostream/
to emotional connection
“...it's from this more emotional region that hunches,
hypotheses, and passions are generated--big ideas
need those too.” ...
STORIES contextualize and realize your idea
(Heath, C. and Heath, D.)Make it stick
Great stories have
Structure
EXPOSITION
Rising
Action
CLIMAX
Falling
Action
DENOUEMENT
(Duarte, 2012)
Act Three
Mid-point
...
http://www.flickr.com/photos/groundzero/96516632/sizes/o/in/photostream/
http://www.flickr.com/photos/laradanielle/328597873...
“Great stories make a promise. They promise fun,
safety or a shortcut. The promise needs to be
bold and audacious. It’s ei...
What’s next in the
process?
Learn visual design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revis...
learn delivery
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun...
@Learn more @
tweakyourslides.com
chiara.ojeda@gmail.com
References
Barnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, ...
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Huzzah Vintage "Since rhetoric is Ideate! Create and Develop World-Changing Ideas

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Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is
necessary... [for the speaker] to construct a view of
himself as a certain kind of person and to prepare the
judge."--Aristotle

Published in: Self Improvement, Education
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